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Moire Marketing Blog

Moire Marketing Blog

Covers advertising, client service, branding, business development and marketing.

http://www.moiremarketing.com/blog
  • Feb 8

    Information Architecture: The Most Important Part of a Website

    Information Architecture: The Most Important Part of a Website
    You just bought a parcel of land and are planning to build a brand new home, your dream home. Would you start building this home without an architecture or floor plan? I would hope not. And the same goes for building a…
  • Nov 16

    Why Firms Should Develop a Strategic Plan

    Why Firms Should Develop a Strategic Plan
    GUEST BLOGGER: Kimberly Alford Rice, President - KLA Marketing Associates When I work with law firms, which profess to have strategic plans, I find it bewildering that they often are stored in the management teams’ drawers somewhere…
  • Jul 16

    The Importance of Brand Discovery

    The Importance of Brand Discovery
    If you ever built a house, you understand the importance of designing the structure or floor plan with an architect before laying the foundation. If you are an attorney, you understand the importance of doing some discovery about your client…
Rank this Week: 4127

Amy Campbell's Web Log

Amy Campbell's Web Log

Covers new media, web marketing and law firm marketing. From Amy Campbell of infoworks1.com.

http://blogs.law.harvard.edu/amy
  • Jan 29

    Top Legal Marketing Tip for 2015: Make Current Clients a Priority

    Top Legal Marketing Tip for 2015: Make Current Clients a Priority
    Stacy West Clark has published an excellent article on The Legal Intelligencer titled, Marketing Activities That Will Pay Off the Most in 2015. I love these kind of articles, especially at the beginning of a new year, as they help attorneys…
  • Jan 27

    Legal Services Predictions and Trends for 2014

    Legal Services Predictions and Trends for 2014
    Here is a collection of informative trend pieces and prognostications on where legal services is headed. If you have other resources you would like to add to this list, please use the comment feature to add them. Legal Industry Predictions…
  • Sep 28

    Technology Disruption Takes Hold on Big Law

    Technology Disruption Takes Hold on Big Law
    I don’t pretend to be any type of analyst on the legal industry, but I do recognize an important article when I see one. Anyone working in legal services should find reading Who’s eating law firms’ lunch? by Rachel Zahorsky…
Rank this Week: 2643

Virtual Marketing Officer

Virtual Marketing Officer

Covers practical marketing, business development and client service strategies for lawyers and law firm marketing professionals. By Jayne Navarre.

http://virtualmarketingofficer.com
  • Jan 22

    10 Tips for Converting Your Presentation Slide Deck for SlideShare

    10 Tips for Converting Your Presentation Slide Deck for SlideShare
    SlideShare.net makes it really easy to double down on that live presentation slide deck that you spent hours developing. In some case it takes just 30 minutes—the time it takes to revise your deck for the SlideShare audience—to…
  • Jan 14

    Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015.

    Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015.
    By now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two that you can add to your strategy. Maybe you’re looking for more direction? How close are…
  • Dec 3

    Top Ranked Blogs Get Passed Over By The 2014 ABA Blawg 100

    Top Ranked Blogs Get Passed Over By The 2014 ABA Blawg 100
    Santa’s got a list. He’s checking it twice. Every “list” deserves a little scrutiny—a second look? Well, here’s to that… In a few weeks we’ll not only know who’s been naughty or nice,…
Rank this Week: 4163

Law Firm SEO Blog

Law Firm SEO Blog

Covers web strategy, internet marketing, and search engine optimization particularly with law firms in mind.

http://www.law-firmseo.com/
  • Jan 20

    How to Do Your Own SEO & Why You Probably Shouldn’t

    How to Do Your Own SEO & Why You Probably Shouldn’t
    Lawyers know that pro se litigants have fools for clients. However, when it comes to pro se web marketing, well, that’s a different story. Over at SearchEngineLand, Andrew Shotland walks through a great example of a client who lost…
  • Dec 4

    Website Content Management vs Admin vs Marketing

    Website Content Management vs Admin vs Marketing
    Here’s an issue that surfaces from time to time, particularly in the legal web marketing sphere: I have a website and content management system that I am happy with. However, I don’t have anything to compare them to and I wonder…
  • Nov 26

    Use Social Media to Improve Local Search Visibility

    Use Social Media to Improve Local Search Visibility
    Last week I was in Dallas talking local search and social media. The gist of that talk was that social media can be a powerful tool for improving local search ranking factors. You can reviews the slides here: Going Local with Social from Gyi…
Rank this Week: 3773

Lawyer Advertising Blog - Attorney…

Lawyer Advertising Blog - Attorney Advertising & Marketing Info

Covers attorney advertising on TV, radio, billboards, yellow pages, Internet and vanity phone numbers. By Philip L. Franckel.

http://www.lawyer-advertising-blog.com
  • Jan 15

    The Ever Changing Face of Advertising

    The Ever Changing Face of Advertising
    Amazon.com, Inc. announced a deal with filmmaker Woody Allen to write and direct his first television series for Amazon Prime’s Instant Video streaming service.  The deal is a further commitment to distribute video content by…
  • Jan 8

    Rule Against Advertising Past Results is Past

    Rule Against Advertising Past Results is Past
    Lawyers in Florida can now advertise past results in their advertising. The rules prohibited using past results in lawyer advertising in indoor and outdoor display, television and radio. However, a federal court held that the state ethics…
  • Sep 23

    Marketing Your Law Firm With Social Media

    Marketing Your Law Firm With Social Media
    Law firms are marketing legal services with social media including Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and others. Are you feeling left behind because you don’t have the time to interact with all of these social…
Rank this Week: 2589

The Intelligent Challenge

The Intelligent Challenge

Covers law firm management.

http://intelligentchallenge.com/
  • Dec 18

    The writing on the wall #7 – location, location, location

    The writing on the wall #7 – location, location, location
    Let’s for a moment put aside the discussion as to whether an investment by a law firm into premium real estate makes sense. Let’s assume that clients don’t object to funding acres of marble and an atrium full of lush…
  • Dec 16

    The writing on the wall #6 – quality talent equals high price?

    The writing on the wall #6 – quality talent equals high price?
    As the economy picks up, the gladiators pick up their weapons in the fight for talent again. With a raft of restructurings in the past five years, now that work is picking up, there are structural gaps in the talent profile of a number…
  • Dec 15

    The writing on the wall #5 management complexity

    The writing on the wall #5 management complexity
    Firms are getting bigger. Mergers and International expansion may be the main culprits in recent years, bit add the economy slowly returns to growth, plenty of other law firms face the challenges associated with getting bigger. Some, like the…
Rank this Week: 4260

The Legal Pioneer

The Legal Pioneer

Covers law startups--that is, Law 2.0 type companies that integrate law and technology to change the way law is practiced. By Amy Wan.

http://thelegalpioneer.blogspot.com
  • Nov 9

    Results of USC Legal Tech Startup Weekend

    Results of USC Legal Tech Startup Weekend
    Written by Adam LongFour teams pitched at the USC Legal Tech Startup Weekend on November 9, 2014LegalSync:an app that provides real-time tracking of filings with legal couriers en route to courtProbonopubli.coan online matchmaking…
  • Sep 3

    Last Chance! Upvote the Legal Hackers panel for 2015 SXSW

    Last Chance! Upvote the Legal Hackers panel for 2015 SXSW
    The 2015 SXSW panel picker vote is soon coming to an end! We'd appreciate if you could take a minute and upvote (click on the thumbs up on the left) of a SXSW panel calledLegal Hackers: A Global Movement to Reform the Law. We have…
  • Aug 6

    Traklight: Automating IP Strategy

    Traklight: Automating IP Strategy
    Mary Juetten, Founder and CEO of Traklight.com, created Traklight while earning her JD at Arizona State University. Instead of taking the bar, she chose to work at another software startup while working on Traklight on the side…
Rank this Week: 2910

LawyerCasting

LawyerCasting

Covers best practices in online legal marketing. By Joshua Fruchter.

http://www.lawyercasting.com/
  • Nov 6

    Closed Loop Marketing for Law Firms With Salesforce.com

    Closed Loop Marketing for Law Firms With Salesforce.com
    John Wanamaker, a retailing pioneer in the late 1800’s, was fond of saying, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Today’s law firms face the same frustration. On the one...
  • Nov 5

    Lawyer Blog Ghostwriting Unethical? You've Got to be Kidding!

    Lawyer Blog Ghostwriting Unethical? You've Got to be Kidding!
    There's recently been opinions expressed online that ghostwriting lawyer blogs is unethical. We find it hard to believe there's anyone who seriously thinks that's the case (absent an ulterior motive of some sort). Rather, we submit that…
  • May 1

    Law Firm Email Marketing Benchmarks and Best Practices for 2013

    Law Firm Email Marketing Benchmarks and Best Practices for 2013
    We wanted to share the most recently computed average rates for key performance metrics for law firm email marketing campaigns in 2013 (based on the approximately 4.8 million emails sent by our law firm accounts during 2013). Here's what…
Rank this Week: 4392

In Black And White

In Black And White

Provides strategies for growing your legal practice. By Paula Black.

http://www.inblackandwhiteblog.com
  • Oct 29

    Legal Business Development: What Is Your Big Goal?

    Legal Business Development: What Is Your Big Goal?
    What do you want? Yes, that’s a pretty big question for lawyers since most would start by explaining… “That depends…” I think Forbes contributor, Bruce Kasanoff who ghostwrites articles for entrepreneurs,…
  • Oct 21

    Legal Business Development: Teamwork Accelerates Result

    Legal Business Development: Teamwork Accelerates Result
    When it comes to business development, the legal profession isn’t known for teamwork. It could be described more as track and field, rather than football. Each lawyer in the firm does what he or she does and at the end of the year they…
  • Sep 30

    The Critic: External And The One In Your Head

    The Critic: External And The One In Your Head
    I worked with a new client today and we embarked on a journey to figure out what she needs to do to leave her job and start her own firm. We created a roadmap. We started by exploring her personal brand… what’s her unique…
Rank this Week: 2455

On Legal Marketing

On Legal Marketing

Covers content marketing, legal research and law firm marketing. By JD Supra.

http://scoop.jdsupra.com/
  • Aug 5

    Media Mentions: JD Supra Contributor Content in the New

    Media Mentions: JD Supra Contributor Content in the New
    For your reference, here’s a quick look at some of the ways in which JD Supra contributor content has been used in the media recently. As you know, we publish a broad mix of expert voices writing on issues of the day that impact…
  • Mar 13

    With @MimesisWebTV Former @BloombergLaw Host Lee Pacchia Brings Video to the Legal Profession

    With @MimesisWebTV Former @BloombergLaw Host Lee Pacchia Brings Video to the Legal Profession
    [Link: Dewey Charges Send 'Warning' To Struggling Law Firms] Former lawyer, producer, and WebTV host Lee Pacchia helped build the multimedia team at Bloomberg Law. Over the course of several years, he produced hundreds of video and…
  • Mar 6

    Most-Viewed on JD Supra

    Most-Viewed on JD Supra
    From startup needs to SCOTUS cases in 2014, here’s a look at what captured reader attention last month on JD Supra. Takeaways? Several – and here’s one: if you’re a JD Supra contributor and get a call to participate in…
Rank this Week: 4272

Attorney Marketing Advisers

Attorney Marketing Advisers

Covers internet marketing, lawyer blog creation, pay per click advertising, online branding.

http://www.attorneymarketingadvisers.com/blog/
  • Aug 4

    Attorney Marketing Cost-Effective Internet Marketing Services For Law Firm

    Attorney Marketing Cost-Effective Internet Marketing Services For Law Firm
    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id lacus eget nulla lobortis congue. Cras orci diam, feugiat ultricies tincidunt sollicitudin, vestibulum commodo mauris. Sed condimentum, mauris vitae malesuada porta, neque…
  • Aug 4

    Attorney Marketing: How Big is the Online Market?

    Attorney Marketing: How Big is the Online Market?
    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id lacus eget nulla lobortis congue. Cras orci diam, feugiat ultricies tincidunt sollicitudin, vestibulum commodo mauris. Sed condimentum, mauris vitae malesuada porta, neque…
  • Aug 4

    Attorney Marketing: How Big is the Online Market?

    Attorney Marketing: How Big is the Online Market?
    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id lacus eget nulla lobortis congue. Cras orci diam, feugiat ultricies tincidunt sollicitudin, vestibulum commodo mauris. Sed condimentum, mauris vitae malesuada porta, neque…
Rank this Week: 4084

Rainmaking Club: Law Firm…

Rainmaking Club: Law Firm Marketing & Litigation Support Marketing

Features business development, rainmaking and law firm marketing techniques. By Margaret Grisdela.

http://www.rainmakingclub.com/
  • Jun 16

    Visit the New Legal Expert Connections Blog

    Visit the New Legal Expert Connections Blog
    As of June 15, 2014, we are pleased to invite readers to view our newly enhanced online presence.Our legal marketing website is at:www.legalexpertconnections.comThe Rainmaking Club blog is now located…
  • Apr 28

    When Law Firm Referrals Stop

    When Law Firm Referrals Stop
    Referrals are the lifeblood of business development programs for law firms around the country. Whether they come from a non-competing attorney, a friendly accountant, or an existing client, a referral is golden.The bankruptcy boutique law…
  • Apr 7

    How to Restart a Legal Marketing Campaign

    How to Restart a Legal Marketing Campaign
    Guilty is not only a jury verdict. It is how I feel, as a legal marketing consultant who has let blog posts and other marketing initiatives slide in a recent rush of client work. Of course, it is good to be busy. But a marketer with no…
Rank this Week: 5013

Louise Rosen Byer

Louise Rosen Byer

Covers communications, strategic marketing, and social networking for the legal industry.

http://www.louiserosenbyer.com/
  • May 3

    Thinking Differently About Balance

    Thinking Differently About Balance
    A while back, I read a great piece by Christine Riordin in the HBR on what she says we inaccurately call work-life balance. Apparently, researchers have found that when we are on the job believing that we don't have enough family or personal…
  • May 2

    Attribution ... why it matters.

    Attribution ... why it matters.
    This week there has been lots of press on the Apple Samsung case, particularly in the Bay Area. The discussion is not limited to SV insiders, because the claims that have been made in the case deal with issues many of us have confronted in…
  • Jul 12

    When Silence is Not Golden

    When Silence is Not Golden
    If you are a professional, you have had tough ethical decisions to make in your career. This is an inescapable aspect of being in the business world. If this has not happened to you, you are new to your profession. And if it has, you are…
Rank this Week: 3988

Professional Development…

Professional Development Perspectives

Covers client development, leadership and time management. By Cynthia Pladziewicz.

http://www.professionaldevelopmentperspectives.com
  • Feb 24

    Advice for the Next Generation of Women Lawyers: Forging Your Path To Succe

    Advice for the Next Generation of Women Lawyers: Forging Your Path To Succe
    Last week, Linda Chanow, Director of the Women in Law Center, opened the Women in Law Institute with advice for forging success in law.  The Institute, a program for young women law students and early career lawyers, is sponsored by the…
  • Feb 24

    Advice for the Next Generation of Women Lawyers: Forging Your Path To Succe

    Advice for the Next Generation of Women Lawyers: Forging Your Path To Succe
    Last week, Linda Chanow, Director of the Women in Law Center, reached out to advise a sea of dark-suited young women law students and early career lawyers attending a conference sponsored by the Center and Ms. JD.  Ms. Chanow comes by…
  • Jan 2

    New Lawyers and the Push to "Declare a Major"

    New Lawyers and the Push to "Declare a Major"
    Bottom line, here’s my advice to law students who want to make a living as a lawyer: Figure out as soon as possible what kind of lawyer you should be (based on some combination of your passions, abilities and financial requirements),…
Rank this Week: 2534

Raising the Bar Blog

Raising the Bar Blog

Covers business development and rainmaking. By Robin Hensley.

http://www.theraisingthebarblog.com
Rank this Week: 2458

Blawg Review

Blawg Review

Features reviews of legal blogs.

http://blawgreview.blogspot.com/
  • Nov 3

    In Memoriam: A Final Blawg Review

    In Memoriam: A Final Blawg Review
    In January 2007, I received an e-mail message from Ed., the mysterious and pseudonymous editor of Blawg Review. By that point, I'd hosted a couple of Blawg Reviews and become a "sherpa", assisting Ed. and the guest hosts to source material…
  • Jul 2

    The Civil Rights Act, 1964

    The Civil Rights Act, 1964
    Blawg Review #324 at the law blog of Texas attorney Paul Kennedy, The Defense Rests, marks this day in 1964 when Lyndon Baines Johnson signed into law the Civil Rights Act of 1964 ending segregation in the United States, a signature piece of…
  • Jun 3

    Blawg Review, Jubilee Special

    Blawg Review, Jubilee Special
    From his duck blind on the banks of the Thames, Charon QC watched as Her Majesty's barge and a flotilla of a thousand lesser vessels paraded before an adoring public out in the rain to celebrate Queen Elizabeth II's first sixty years.Quite…
Rank this Week: 2680

Legal Internet Marketing Blog

Legal Internet Marketing Blog

Covers client development, SEO and legal marketing. By SLS Consulting

http://www.legalinternetmarketingblog.com/
  • Sep 13

    Can You Make Your “Boring” Company Feel Exciting Online?

    Can You Make Your “Boring” Company Feel Exciting Online?
    Often, it seems as if the brands that get the most attention for their marketing campaigns are the ones that have an exciting product to sell. This can make many companies feel negative about their own marketing campaigns and the way they…
  • Aug 16

    Taking Full Advantage of Your Company’s Presence on Social Media Site

    Taking Full Advantage of Your Company’s Presence on Social Media Site
    Every company with at least an interest in having a social media presence has put their brand online in at least one of the major social networking sites. While these businesses will not make nearly as much of an impact as those that…
  • Jul 16

    What is Social Media Marketing?

    What is Social Media Marketing?
    For most people, the phrase “social media marketing” conjures up images of Facebook likes and retweets. However, social media marketing is about more than just how popular you are on social media sites. Anyone who tells you…
Rank this Week: 3835

Shatterbox

Shatterbox

Covers legal marketing in the social media age. By Jay Pinkert.

http://www.shatterbox.biz/
  • Aug 28

    How to Break Through the Clutter of Personal Injury Law Firm Commercial

    How to Break Through the Clutter of Personal Injury Law Firm Commercial
    One of my guilty pleasures is periodically recording/watching courtroom series like The People’s Court and Judy Judge to check out the current state of personal injury law firm commercials. For the most part this ad genre is formulaic…
  • Sep 4

    Why Solo and Small Law Firms Are Ripe for Marketing Automation

    Why Solo and Small Law Firms Are Ripe for Marketing Automation
    Small law firm success has always been a matter of making the most out of limited time and resources — a complex mix of too many tasks, competing priorities and unrelenting deadlines. But with the advent of cloud computing and software as…
  • Aug 27

    It’s Time for Legal Marketers to Put Facebook Away

    It’s Time for Legal Marketers to Put Facebook Away
    Facebook has had more than enough time and opportunity to make a difference in legal marketing. So where are the compelling case studies of Facebook for law firms? Where are the clear, replicable methods for acquiring new clients and…
Rank this Week: 4693

Expert Witness Marketing

Expert Witness Marketing

Covers the marketing of expert witness services to attorneys, companies and insurers.

http://expertcommunications.blogspot.com/
  • Jun 18

    Well I'll Be . . .

    Well I'll Be . . .
    I have been surprised.Back story:  Last month I attended the FEWA Dallas/Fort Worth Chapter Dinner Meeting at the Tower Club in Dallas.  Real estate expert Dr. Jack Friedman was presenting "Advertising and Promotion of Expert…
  • May 27

    Expert Witness Round-Up

    Expert Witness Round-Up
    Jumping right in to an eclectic assortment of expert witness news and advice, let's start at the beginning --  Do you/should you interview your prospective attorney-client before taking the case?  Attorney Tom Shroyer…
  • Feb 16

    Litigants Are Not Your Client

    Litigants Are Not Your Client
    A longtime reader of our newsletter emailed us with a problem sometime back and has asked us to share it as a cautionary tale for other expert witnesses:Expert Witness -- An individual located my expert services online approximately one year…
Rank this Week: 4650

Social Media Marketing For Law…

Social Media Marketing For Law Firms

Shows lawyers how to use social media as part of their authority marketing and development campaigns. By Eria Odhuba.

http://socialmediamarketingforlawfirms.com/
Rank this Week: 2695

Leadership for Lawyers

Leadership for Lawyers

Covers client service, creativity, leadership, marketing, operations and research. By Mark Beese.

http://leadershipforlawyers.typepad.com/leadership_for_lawyers/
  • Mar 23

    Signs of the time

    Signs of the time
    A few interesting notes: The ACC GC Survey confirms that in-house legal departments continue to expand internally. 83% hired new lawyers when they needed staff. 64% created new positions last year. One GC I met last year said it is...
  • Mar 23

    Building Insight

    Building Insight
    Great article on "Reading a Room" and building insight for leaders.
  • Mar 23

    Growth is Dead e-book

    Growth is Dead e-book
    If you missed reading Bruce MacEwen's posts about the post-recession legal economy, you can either scroll through his blog or read it as an e-book (which is what I did, so I could read it on a plane on the...
Rank this Week: 2173

Attorney SEO Blog

Attorney SEO Blog

Covers legal marketing for attorneys. By Sequoia Legal Marketing.

http://www.lawyerseo.org
  • Feb 28

    When a “Lead” is NOT a “Lead”

    When a “Lead” is NOT a “Lead”
    If you were a law firm or attorney who wanted to pay for leads, a variety of websites are happy to offer this service. Both Nolo.com (now owned by ExpertHub) and AVVO.com offer such programs, among others. Usually, the site will direct…
  • Feb 28

    When a “Lead” is NOT a “Lead”

    When a “Lead” is NOT a “Lead”
    If you were a law firm or attorney who wanted to pay for leads, a variety of websites are happy to offer this service. Both Nolo.com (now owned by ExpertHub) and AVVO.com offer such programs, among others. Usually, the site will direct…
  • Feb 19

    Just Because I Emailed You, Doesn’t Mean I Want Your Newsletter.

    Just Because I Emailed You, Doesn’t Mean I Want Your Newsletter.
    Doesn’t the title just say about enough? I rarely.. perhaps never…have recommended newsletters to law firms as a method of marketing. What can you say in a newsletter that you can’t say in a blog? If I want to read what…
Rank this Week: 3931

Certified Practice Advisor's Blog

Certified Practice Advisor's Blog

Focused on practice management and growing your business. By Jan Copley.

http://www.copleycoaching.com/blog/
  • Nov 21

    Thanksgiving 2012

    Thanksgiving 2012
    It’s Thanksgiving again. It’s my favorite holiday of the year. I like it that we use the day to mark the start of a season of good cheer. I also very much like the concept of the holiday — to give thanks for what we have.
  • Nov 16

    Stupid Networking Mistakes – Part Two

    Stupid Networking Mistakes – Part Two
    In my previous blog posting, I wrote about being subjected to a serious network mistake: brazenly asking for business. It’s unfortunate, but at the same meeting, I was exposed to another networking technique that served to annoy me and…
  • Nov 14

    Stupid Networking Mistakes – Part One

    Stupid Networking Mistakes – Part One
    I just got back from the monthly meeting of the Fiduciary Round Table of the San Gabriel Valley. It’s a nice organization composed of private fiduciaries, home healthcare service professionals, financial advisors, attorneys, accountants,…
Rank this Week: 4499

RFPAttorney Blog

RFPAttorney Blog

Covers legal marketing, legal procurement, and social media.

http://blog.rfpattorney.com/
  • Nov 16

    Make Your Law Blog Stand Out – Google Authorship in Search

    Make Your Law Blog Stand Out – Google Authorship in Search
    Google recently enhanced their search results with an element called authorship in search.  It is a cool feature that can really make your blog posts stand out in search results, yet it is underutilized by the majority of law bloggers out…
  • Nov 16

    Make Your Law Blog Stand Out – Google Authorship in Search

    Make Your Law Blog Stand Out – Google Authorship in Search
    Google recently enhanced their search results with an element called authorship in search.  It is a cool feature that can really make your blog posts stand out in search results, yet it is underutilized by the majority of law bloggers…
  • Nov 14

    Facebook for Law Firms – Got Worse, Now Better (maybe)

    Facebook for Law Firms – Got Worse, Now Better (maybe)
    In my last post, I highlighted a few of the ways that Facebook’s appeal for law firms (via pages) has decreased.
Rank this Week: 4562

Law Firm Web Strategy

Law Firm Web Strategy

Covers legal marketing. By AttorneySync.

http://www.lawfirminternetstrategy.com/
  • Nov 7

    6 Steps to SEO Blogging Success for Law Firm

    6 Steps to SEO Blogging Success for Law Firm
    One of the most difficult tasks in legal internet marketing is motivating and showing attorneys how to write their firm's blog.
  • Jan 31

    Were You Looking For Law Firm SEO or Paid Search?

    Were You Looking For Law Firm SEO or Paid Search?
    I spoke with a number of lawyers over the last several weeks that came to our agency in search of law firm SEO services........at least that's what they thought they wanted.
  • Jan 25

    8 Tips On Writing Great Web Content For Your Law Firm's Website

    8 Tips On Writing Great Web Content For Your Law Firm's Website
    I talk with lawyers everyday that have websites they need help marketing. They want their websites to bring in more traffic, more leads, and more clients. When I ask how often they are updating their sites and what type of content they are…
Rank this Week: 3555

Marketing on Trial

Marketing on Trial

Covers social media and SEO. By Edward Granger.

http://marketingontrial.com/
  • Aug 3

    4 Easy Tips for Building Your Brand Online

    4 Easy Tips for Building Your Brand Online
    Here’s something many lawyers overlook: You don’t need a company to build a brand. That’s right; you can build your own personal brand by promoting yourself online. You don’t need a fancy logo or a catchphrase. All you need is your…
  • Aug 3

    4 Easy Tips for Building Your Brand Online

    4 Easy Tips for Building Your Brand Online
    Here’s something many lawyers overlook: You don’t need a company to build a brand. That’s right; you can build your own personal brand by promoting yourself online. You don’t need a fancy logo or a catchphrase. All you…
  • Jul 20

    The importance of community interaction and navigating Google.

    The importance of community interaction and navigating Google.
    We would like to give a special thank you to Robert Ambrogi. Marketing On Trial received our first mention ever on  June 10th, 2012 via Robert Ambrogi of his LawSites legal marketing blog. It feels great to have our name on a fellow legal…
Rank this Week: 2392

Legal Ethics and Marketing

Legal Ethics and Marketing

Covers the rules and policies that govern client development for legal services - lawyer advertising, marketing, and sales. By Will Hornsby.

http://www.willhornsby.com/
  • Jun 15

    My mistake on Virginia's Rule on Confidentiality

    My mistake on Virginia's Rule on Confidentiality
    Yesterday I posted about In re Hunter, a Virginia disciplinary matter that addressed ethics obligations regarding blog posts. A three-judge panel upheld Hunter’s right to blog about cases without his client’s consent. I wrote that there…
  • Jun 14

    Blogs and Client Confidentiality - a tale of two rule

    Blogs and Client Confidentiality - a tale of two rule
     
  • Apr 30

    When is the cost of advertising reasonable?

    When is the cost of advertising reasonable?
    A recent article in the ABA Journal discusses the use of what it calls "deal-of-the-day" coupons, in other words, the GroupOn model, as a method of client development. The article looks at aspects of three state ethics opinions that all come…
Rank this Week: 2588

Marketer at Law

Marketer at Law

Covers attorney advertising, blogging, and getting clients. By Rich DeLuca.

http://www.marketeratlaw.com/
  • Jun 4

    Nominations For Best Pennsylvania Lawyer

    Nominations For Best Pennsylvania Lawyer
    Nominations are now being accepted for ALM’s 2012 “Lawyers on the Fast Track” for Pennsylvania lawyers under 40 years old. So if you are (or know of) a PA lawyer born on or after August 1, 1972 who’s hard work or innovation has…
  • Jun 3

    Hello World

    Hello World
    Hello world – this is another test – sorry
  • Jun 3

    test

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Rank this Week: 4492

Freedom of the PrESQ!

Freedom of the PrESQ!

Covers legal marketing. By WordPrESQ.

http://www.wordpresq.com
  • Feb 29

    Who Uses WordPress?

    Who Uses WordPress?
    When law firms consider using WordPress to develop their website, they are often interested as to what other companies and organizations are using WordPress.  The fact is there are literally tens of millions of blogs and websites that use…
  • Feb 27

    WordPrESQ Founder to Speak Indiana Solo & Small Firm Conference

    WordPrESQ Founder to Speak Indiana Solo & Small Firm Conference
    WordPrESQ Founder Jeff Lantz will be presenting at this year’s Indiana Solo & Small Firm Conference May 31-June 2.   For more information visit http://www.inbar.org/Events/SoloSmallFirmConference/tabid/287/Default.aspx.
  • Feb 26

    WordPress Plugins Top 270 Million Download

    WordPress Plugins Top 270 Million Download
    According to WordPress, the 18,000 + plugins that have been downloaded for the WordPress platform now exceed 270 million.  What we find the most amazing is that over the past year or so, the number of downloads appears to be growing at an…
Rank this Week: 4028

The Attorney Marketing Blog

The Attorney Marketing Blog

Provides marketing tips, ideas and strategies. By Tom O'Leary.

http://www.the-attorneys-atm.com/attorney-marketing-blog/
  • Jan 26

    A Very Expensive Lesson

    A Very Expensive Lesson
    I know….it’s been a long time since I posted. Twelve to 14 hour days and weekends too don’t leave me a lot of time. Over the last 5 weeks, of the many calls I’ve taken from law firms, three stood out. All three had the same story. …
  • Apr 8

    How A Recent Law School Graduate Can Teach Even Old Dogs New Trick

    How A Recent Law School Graduate Can Teach Even Old Dogs New Trick
    In 2008, a new law school grad by the name of Josh Williams hit the road and accepted a job at one of the largest firms in Minneapolis. Within a year, he knew “Big Law” was not for him and made the decision to go solo. This decision was…
  • Mar 29

    Google Boost & Tags For Law Firm

    Google Boost & Tags For Law Firm
    For years, I’ve asked my clients to invest in Google Adwords because it is an effective way to leverage Google’s dominance for local search traffic. In fact, I have several clients that don’t care where their website shows up in…
Rank this Week: 3574

Rain DBM Blog

Rain DBM Blog

Covers law firm marketing and business development.

http://www.rainbdm.com/legal-marketing-blog/
  • Jan 11

    Want to differentiate yourself? Your email disclaimer isn't helping.

    Want to differentiate yourself? Your email disclaimer isn't helping.
    Differentiation, in its simplest form, is the breaking from the status quo to do something unique and distinct. Lawyers and law firms struggle with the idea of differentiation. They feel confined by ethics rules, beholden to the conservative…
  • Nov 17

    Get Off the Elevator and Ditch the Pitch

    Get Off the Elevator and Ditch the Pitch
    It seems as though every few months, someone in the legal marketing world posts advice to attorneys about crafting or framing an elevator pitch. I’m begging you. Please stop. I can’t think of anything worse that being stuck in a small,…
  • Feb 18

    “Would You Recommend Your Law Firm to Your Friends and Family?” – It’s a Universal Question

    “Would You Recommend Your Law Firm to Your Friends and Family?” – It’s a Universal Question
    Market researchers in many industries have come to believe that the answer to a single inquiry – Would you recommend us to your friends and colleagues? – is the most insightful indicator of customer satisfaction.  The rationale is that a…
Rank this Week: 4671

Effective Practice Growth…

Effective Practice Growth Strategies For Intellectual Property Lawyers

Educates IP legal services professionals on strategies they need to employ to attract clients without doing any hard selling. By Eria Odhuba.

http://eriaodhuba.com
  • Oct 3

    Check Out My New Blog

    Check Out My New Blog
    I have changed blogs, and you can now follow what I have to share at: http://socialmediamarketingforlawfirms.com Thank you for visiting me. Regards, Eria
  • Jun 24

    Social Media For Law Firms: How The Social Web Is Transforming Legal Service

    Social Media For Law Firms: How The Social Web Is Transforming Legal Service
    Here’s a thought for lawyers looking to attract clients using social media… Your social web (i.e. the set of social relations that link you to your prospects, clients and peers through the Internet) means that increasingly, your…
  • Jun 22

    Social Media For Law Firms: How Do You Measure Success?

    Social Media For Law Firms: How Do You Measure Success?
    How do you measure the success of your law firm social media campaigns? Measuring the success of social media activity remains a key challenge for many lawyers. Getting hard facts on the number of new leads or the impact on the bottom line as…
Rank this Week: 4294

Are You Writing This Down?

Are You Writing This Down?

Covers law firm business development and marketing. By Lance Godard.

http://writingthisdown.blogspot.com/
  • May 10

    While you were sleeping, redux. The world keeps getting smaller.

    While you were sleeping, redux. The world keeps getting smaller.
    The rapid march of BigLaw globalization continues.
  • Mar 21

    Go West, young man. And East. And North. And South.

    Go West, young man. And East. And North. And South.
    What's BigLaw doing in this "down" economy? Getting bigger. Looking for opportunities to add greater value. Opening offices, merging, forming alliances.
  • Feb 8

    Are you talking the talk? Walking the walk?

    Are you talking the talk? Walking the walk?
    Or just sitting at home, watching the world go by from the comfort of your office? When was the last time you traveled outside the country? What languages do you speak? Can you carry on a conversation in a foreign tongue? Have you ever tried?…
Rank this Week: 4723

Legal Marketing for Lawyers

Legal Marketing for Lawyers

Covers law firm marketing, internet marketing, personal branding, and communication strategies. By David V. Lorenzo's Rainmaker Lawyer.

http://www.legalmarketingforlawyers.com/
  • Mar 8

    How Direct Mail Works in Legal Marketing

    How Direct Mail Works in Legal Marketing
    Many attorneys tell me that direct mail doesn't work for legal marketing. I believe this is true FOR THOSE ATTORNEYS. However there is a way to ethically use direct mail to enhance your legal marketing plan. This process is called a…
  • Mar 1

    Law Firm Marketing: Most Valuable Quality

    Law Firm Marketing: Most Valuable Quality
    There is one quality a lawyer can possess that is more valuable than all others when it comes to law firm marketing. That quality is an action orientation. Many attorneys will talk about things they want to do or they will talk about things…
  • Feb 2

    Law Firm Marketing and a Common Mistake

    Law Firm Marketing and a Common Mistake
    There is a common law firm marketing misconception that is pervasive among "old school lawyers". I am referring to the school of thought that confuses good law firm marketing with people who scream and shout on television or appear in…
Rank this Week: 4093

Impirus Blog

Impirus Blog

Covers search engine optimization, social media, website content, and general internet marketing advice for lawyers. By Kelly Spradley.

http://www.impirus.com/
Rank this Week: 3968

Business Development

Business Development

Thoughts, observation, commentary and notes on the field of business develoment and marketing for law firms. By Peter Darling.

http://peterdarling.typepad.com/business_development/
  • Aug 26

    It's All About Timing

    It's All About Timing
    Business development is all about three things -- relationships, value and timing. Today, we're going to discuss timing.
  • Aug 21

    Test them

    Test them
    The key to successful business development isn't simply hearing the word "yes". It's hearing it fast. You need to know, quickly, whether someone you're in discussions with is serious about doing business, or whether they're not. If they're…
  • Feb 4

    A Great Site, Perfectly Executed, and a Great Site, Very Badly Executed

    A Great Site, Perfectly Executed, and a Great Site, Very Badly Executed
    Take a look at these two sites:www.mofo.comThe new Morrison & Foerster site. Beautifully designed (I'm amazed a big law firm let something so beautiful, striking, modern and designed actually get built), well-written, organized, everything.…
Rank this Week: 4563

Lawyers With A Life

Lawyers With A Life

For lawyers and law firms looking to create better practices and better business. By Simon Tupman.

http://lawyerswithalife.blogspot.com/
  • Jul 8

    Lack of Self-Promotion Hurts Women in Large Firm

    Lack of Self-Promotion Hurts Women in Large Firm
    An interesting article from the AM Law Daily which offers some sensible advice to women wishing to further their legal careers and proposes changes to a system that has held so many women back in law firms. Bottom line: opportunity is calling…
  • Jul 1

    Study: Law Firms Have "Little or No Interest in Change," CLOs Say

    Study: Law Firms Have "Little or No Interest in Change," CLOs Say
    An interesting debate unfolds on the AM Daily website today regarding the results of a survey carried out by Altman Weil that found that law firms 'aren't exactly embracing the forces of change that many claim are sweeping the legal…
  • Jun 28

    Firm of the Future Conference

    Firm of the Future Conference
    After hosting the Future Firm Forum in Ohakune the last two years, it is good to see the theme is catching on overseas.On 23-24 October, The Law Firm of the Future conference will take place in San Diego, California. The conference has a…
Rank this Week: 4674

Bibliolex

Bibliolex

Cover legal marketing. In Spanish.

http://bibliolex.wordpress.com
Rank this Week: 4754

LawMapping for Success

LawMapping for Success

Covers branding, marketing and social media for lawyers.

http://lawmapping.com
  • Aug 25

    I Wish I’d Learned More About …

    I Wish I’d Learned More About …
    I recently read an interesting post on Lifehack by Brian Armstrong entitled “8 Essential Skills They Didn’t Teach You in School.”  Brian made several great points in his blog post. For example, he wishes there’d been a class on how…
  • Aug 19

    Growing Your Social Networks Organically

    Growing Your Social Networks Organically
    Jonathon Fields has written a great post for social media “newbies” and one of the unwritten rules he lists is “Grow Organically”. This provoked a great deal of thought for me and I wondered what you all thought. We’ve all been on…
  • Aug 11

    Martindale Goes Social

    Martindale Goes Social
    Social Media and Social Networking has finally penetrated the core of the legal profession. A brand new social networking site, backed by the muscle of Martindale-Hubbell/Lexis Nexis, promises to be THE place to network with other…
Rank this Week: 4885

The Legal Compass

The Legal Compass

Covers legal sales, service, strategy and success. By Silvia Coulter.

http://legalcompass.typepad.com/legalcompass/
  • Jun 8

    Keep on Learning

    Keep on Learning
    Next week begins a ten-day deep dive into the world of law firm operations and strategy for me at George Washington University (GWU).  Hildebrandt Institute has a strategic partnership with GWU and offers a certificate or a masters degree in…
  • Dec 23

    Holiday

    Holiday
    Holidays are the best time to connect or reconnect with friends, family, clients and contacts.  Whether it's been twenty years or two months, pick up the phone or log onto your computer and call or email a contact or friend from…
  • Apr 24

    Be serious to be taken seriously

    Be serious to be taken seriously
    I was asked by a young woman lawyer recently, "I'm always cognizant of the fact that coming from a young female attorney, an invitation for lunch can occasionally be misconstrued to indicate other interest when I really am interested in a…
Rank this Week: 2213

Client Service for Law Firms

Client Service for Law Firms

Covers business development, client service and customer focus. By Mike Hellum.

http://www.lawfirmclientservice.com/
  • Oct 11

    Word of Mouth Rules Again

    Word of Mouth Rules Again
    According to the Church of the Customer Blog, a new Nielsen study confirms, once again, that word of mouth referrals are still the most trusted form of advertising out there.
  • Oct 11

    Employee Motivation!!

    Employee Motivation!!
    Thanks to JD Hull for linking to an old post of his on what he tells his associates. The comment by Mr. Robins below isn't bad, either. Here's the (partial) quote from JD Hull: Every day, the client service...should be good enough to permit…
  • Oct 3

    Jeff Bezos Speak

    Jeff Bezos Speak
    Thanks to a friend, Jack Mowreader, for an HBR link of Jeff Bezos being interviewed. Feel free to read the entire thing, but here's the kicker as it relates to client service. I love this quote:
Rank this Week: 4666

Associate Marketing Mentor

Associate Marketing Mentor

Helping associates become rainmakers, partners and entrepreneurs. By Larry Bodine and Michael A. Cummings.

http://pm.typepad.com/associatemarketing/
  • Apr 30

    New Location for this Blog

    New Location for this Blog
    This Blog is continued at the LawMarketing Blog, at http://blog.larrybodine.com.
  • Jul 8

    Associates Contribute to Client Development

    Associates Contribute to Client Development
    There's a good article on page 26 of the July ABA Journal about how associates can contribute to client development.  "They are the secret weapon--they unlock the market for you," said Rick Davis, the chief marketing officer for 150-lawyer
  • May 9

    Why Marketing and Selling Are Now Essential Legal Skill

    Why Marketing and Selling Are Now Essential Legal Skill
    By Michael G. Cummings of SAGE PDI, Inc. in St. Charles, IL.  He can be reached at 630-572-4798 and mcummings@sageprofessional.com.  Mike is the co-Author: Best Practices In Building Your Professional Network for Attorneys,…
Rank this Week: 2200

ONE400 Legal Marketing Blog

ONE400 Legal Marketing Blog

Covers marketing resources.

http://one-400.com/blog/
Rank this Week: 2958