Search for: "Aroa Marketing"
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23 Mar, 2008 11:05 pm
By Eric Goldman Storus Corp. v. Aroa Marketing Inc., 2008 WL 449835 (N.D. Cal. Feb. 15, 2008). (Sorry
for my delay blogging ... persuaded enough to grant summary judgment. Instead, the court observes that "a page offering an Aroa money clip will
appear as a search result solely because the consumer searches using ... increases the risk that search engines will be contributorily liable for those infringing ads. Yet,
Aroa's practices here (displaying a competitor's trademark in the ad copy) are already ...
9 Jul, 2008 10:29 pm
... to pop up next to the search results. The Northern District Court recently addressed this issue in Storus Corp. v. Aroa Marketing (2008) WL 449835 (N.D. Cal.). Storus sells a money clip under the mark "Smart Money Clip ... (1) similarity of the marks; (2) relatedness of the
goods or services; and (3) the parties' simultaneous use of the Web as a marketing channel. If the "internet trinity" analysis suggests
confusion, the burden shifts to the defendant to prove that the remaining Sleekcraft factors ...
28 Mar, 2008 6:00 am
... Namenda (Memantine) - Forest launches another patent infringement suit in an effort to prevent Synthon from releasing generic Namenda in the US market: (IP Law360), Pepcid
(Famotidine)/ Toprol-XL (Metoprolol) - USFDA comes to different conclusions on 180-day exclusivity tentative ... Law360), Apple - Apple and Aiphone settle trade mark dispute over
iPhone: (IP Law360), Aroa Marketing - Court rules that a Aroa Marketing infringed Storus Corp's trade mark when it sponsored the term 'Smart Money Clip' ...
4 Apr, 2008 1:00 am
... :UK case Victor Wilson v Yahoo; US case Storus Corp v Aroa Marketing, Inc et al: (IMPACT),
World's strongest and most valuable brands ... US federal judge grants Eisai's request for preliminary injunction blocking Teva from marketing
generic version of Aricept: (IP Law360), (Orange Book Blog), Carbatrol (Carbamazepine) - ... judge dismisses antitrust charges against ATC Leasing Company involving the truck-delivery
market but allows claims by an equipment manufacturer alleging patent fraud and attempted ...
4 Mar, 2008 1:57 pm
Case: Storus Corp. v. Aroa Mktg. Inc., N.D. Cal. C-06-2454 (Feb. 15, 2008) The One Sentence Summary: Summary judgment of initial interest
confusion under the Lanham Act was granted for ... confusion factors, (1) the similarity of the marks, (2) the relatedness of the goods or services, and (3) the parties' simultaneous
use of the Web as a marketing channel, the court found a likelihood of confusion due to initial interest confusion. Defendant's purchase of the
trademark keywords "smart money clip" ...
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