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23 Mar, 2008 11:05 pm by Eric
By Eric Goldman Storus Corp. v. Aroa Marketing Inc., 2008 WL 449835 (N.D. Cal. Feb. 15, 2008). (Sorry for my delay blogging ... persuaded enough to grant summary judgment. Instead, the court observes that "a page offering an Aroa money clip will appear as a search result solely because the consumer searches using ... increases the risk that search engines will be contributorily liable for those infringing ads. Yet, Aroa's practices here (displaying a competitor's trademark in the ad copy) are already ...
Technology & Marketing Law Blog - http://blog.ericgoldman.org/
4 Apr, 2008 1:00 am
... case Victor Wilson v Yahoo; US case Storus Corp v Aroa Marketing, Inc et al: (IMPACT), World's strongest and most valuable brands ... US federal judge grants Eisai's request for preliminary injunction blocking Teva from marketing generic version of Aricept: (IP Law360), (Orange Book Blog), Carbatrol (Carbamazepine) - ... finds KSR-based prima facie obviousness despite objective indicia of nonobviousness: Agrizap, Inc v Woodstream Corp: (Hal Wegner), (Patent Prospector), (The Fire of Genius), (IPBiz), ...
IP Thinktank - http://duncanbucknell.com/blog
9 Jul, 2008 10:29 pm
... search results. The Northern District Court recently addressed this issue in Storus Corp. v. Aroa Marketing (2008) WL 449835 (N.D. Cal.). Storus sells a money ... inappropriately benefiting from the goodwill plaintiff had established in its mark. (See Brookfield Communications, Inc. v. West Coast Entertainment Corp., 174 F.3d 1036, 1058 (9th Cir. 1999).) In Storus, the Northern District Court found, without discussion, that Aroa had "used" plaintiff's mark and focused its analysis on whether there ...
IP Law Blog - http://www.theiplawblog.com/
28 Mar, 2008 6:00 am
... Federal Court considers the meaning of 'relevant to work in the relevant art': Ajinomoto Co Inc v Nutrasweet Australia Pty Ltd: (Mallesons Stephen Jaques), Society of Authors' ... settle trade mark dispute over iPhone: (IP Law360), Aroa Marketing - Court rules that a Aroa Marketing infringed Storus Corp's trade mark when it sponsored ... - Oakley sues Twentieth Century Fox Film Corp and Marvel Characters Inc for infringement of design patent relating to sunglasses on 'Fantastic Four' movie tie-in toy: ...
IP Thinktank - http://duncanbucknell.com/blog
4 Mar, 2008 1:57 pm
Case: Storus Corp. v. Aroa Mktg. Inc., N.D. Cal. C-06-2454 (Feb. 15, 2008) The One Sentence Summary: Summary judgment of initial interest confusion under the Lanham Act was granted for plaintiff where ... the similarity of the marks, (2) the relatedness of the goods or services, and (3) the parties' simultaneous use of the Web as a marketing channel, the court found a likelihood of confusion due to initial interest confusion. Defendant's purchase of the trademark keywords ...
IP Law Observer - http://www.iplawobserver.com
         
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