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... Times Square with my "machismo" still in tact. In the very near future Mars and Chute will wish they had slipped a few bucks into his Snakeskin boots. They ... without his permission. The Naked Cowboy filed a lawsuit against Mars Inc. and Chute Gerdeman Inc., after they released a video billboard showing a guitar-playing blue ... cowboys boots are not the only ones who will be emasculated here. The guilty decision makers at Mars or Chute had better "cover up" for a gouging if they did not have opinion ...