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... merchandising practices with those businesses. Even sites without that degree of commercial traffic may enjoy great success in associating a successful web site design with a particular line of business. To the extent that a business can prove such an association, a ... , the Blue Nile plaintiffs cited two earlier, unreported cases to support their arguments. In one, Peri Hall & Associates, Inc. v. Elliot Institute for Social Sciences Research, a 2006 case from the Western District of Missouri, ...