Search for: "Robert Burck"
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7 Jul, 2008 8:00 pm
... agency. Mars is the maker of M&Ms, among other things. Mr. Burck is better known as "The Naked Cowboy," a Times Square performer who
plays guitar while ... amp;Ms, at least in the narrow legal sense. Judge Denny Chin ruled that Burck had at least properly alleged a claim that
"consumers seeing defendants' advertisements would ... use. Chin held that while this concept would have protected plaintiff in his "Robert
Burck" mode, it does not protect the name or picture of a character or role that someone ...
28 May 9:00 am
... mobile phone software maker Gameloft has filed a declaratory judgment action against Robert Burck, better known as "The Naked Cowboy" (the self-appointed most famous "busker" ... District Court for the Central District of California. See Gameloft
S.A. et al, v. Robert Burck, et al,, Case No. 09-cv-3769 (C.D. ... a declaration that its Nick
character is protected by the First Amendment and does not infringe on Burck's trademark rights. Gameloft describes Nick as a "minor part of
the game" representing " ...
6 Aug, 2008 4:13 pm
The Naked Cowboy (a/k/a Robert Burck), a New York icon, is usually in the news for his well-known
antics as a street performer. But the Naked Cowboy recently made some trademark law in a battle with Mars, Inc. and its Blue M & M. In Burck v. Mars, Inc., 2008 WL 2485524 (S.D.N.Y. 2008), ... , and underpants, and carrying a guitar." The court illustrated these facts with the following
picture: Burck sued Mars for compensatory and punitive damages asserting violations of New York's right ...
23 Jun, 2008 3:26 pm
... months ago seemed frivolous to some, has partially survived a motion to dismiss. Back in February, Robert Burck - a/k/a the Naked Cowboy - sued Mars candy company and Gerdeman, a ... or a role performed by a living person." However, Judge Chin denied the motion to
dismiss Burck's false endorsement claim, "for he plausibly alleges that consumers seeing defendants' ... M&M candy." (The offending
billboard ad was taken down shortly after Burck filed his suit.) Here's Judge Chin's opinion. What's next? ...
12 Aug, 2008 1:00 pm
... trademark lawsuit against the maker of M&Ms, New York's "Naked Cowboy" Robert Burck was
arrested in San Francisco when he tried to perform his somehow-trademarkable act in Union Square. Burck apparently brought his business into
the city hoping to make a few extra bucks during a ... the rap, supposedly, because the arresting officer had written the wrong code on the ticket, invalidating it. Burck seemed to still be irritated about his reception by the SFPD, saying they did not take him ...
12 Feb, 2008 9:42 am
... the New York Post, he indeed has law on the brain. The Naked Cowboy, whose real name is Robert Burck, is suing Mars Inc. for $6 million for dressing an animated M&M in Burck's signature outfit and
broadcasting it on a video billboard. While not quite a doppleganger, the animated ... King Kong and the Statue of Liberty. "My initial response was like, 'Wow that's cool,' " said
Burck, 37. "The artist seeks to create the world in his own image. Obviously I was overjoyed . . . . ...
14 Feb, 2008 11:00 am
... told the NY Post. The 37 year-old Naked Cowboy, whose real name is Robert Burck, was referring to
his $6 million trademark-infringement lawsuit against M&M's manufacturer Mars Inc. The company, alleges Burck, used his likeness - cowboy
boots, briefs and a cowboy hat - to design a ... ;M's. "People are driving by screaming out, 'This is the $6 million man! Kudos!' " said Burck,
who for work plays the guitar in the middle of Times Square. "Everybody likes this story. It's the ...
14 Feb, 2008 12:15 am
... the New York Post, he indeed has law on the brain. The Naked Cowboy, whose real name is Robert Burck, is suing Mars Inc. for $6 million for dressing an animated M&M in Burck's signature outfit and
broadcasting it on a video billboard. While not quite a doppleganger, the animated ... King Kong and the Statue of Liberty. "My initial response was like, 'Wow that's cool,' " said
Burck, 37. "The artist seeks to create the world in his own image. Obviously I was overjoyed . . . . ...
14 Feb, 2008 9:43 pm
Various readers have drawn the IPKat's attention to a Reuters news item concerning New York City street performer Robert Burck, alias "The Naked Cowboy", who is suing Mars Inc for $6 million for misappropriating the use of his trade mark appearance: ... . The IPKat admires the
manner in which publicity-conscious Americans play the intellectual property system for their own benefit. Burck drums up plenty of coverage,
enhances his already substantial public profile and even stands to gain a small pay- ...
15 Feb, 2008 2:13 am
CNN has a post The naked truth about The Naked Cowboy case which includes the text: [Robert] Burck
[the Naked Cowboy] sued Mars this week for $6 million in federal court in New York. The allegations: trademark infringement under ... to some -- at least to me -- The Naked Cowboy's
name and likeness are in fact registered trademarks owned by Burck. According to the complaint, Burck
has licensed The Naked Cowboy name and/or likeness to companies for the purposes of advertising and endorsement. The post ...
17 Feb, 2008 3:13 pm
... star power by dressing a blue M&M in his signature costume for a video billboard, the Naked Cowboy, a.k.a. Robert Burck, was not amused. According to a $6 million lawsuit, the candy company appropriated Burck's likeness without
permission and ... law to prevent Samsung from using the image of a robot in a blonde wig and evening gown in an ad, then surely Burck -- who
apparently makes quite a good living as a street performer and is available for corporate appearances -- can prevent an animated ...
23 Jun, 2008 8:10 pm
</Radio Silence> I just had to share this one. According to Reuters, "Robert Burck -- for
10 years a fixture in Times Square, who strums a white guitar while dressed only in white cowboy boots and hat and skimpy white underwear -- filed the suit in February over video
billboards depicting a blue M&M dressed in his signature outfit." (How did I miss this until now?) Now here's the
24 Jun, 2008 3:29 pm
From the National Post, trademark news about a lawsuit brought by New York's charming Naked Cowboy against the makers of M&M's and its ad agency. The story is in Canadian, but you
can still more or less make it out: Robert Burck, a New York street performer who entertains the
crows in Times Square by [...]
24 Jun, 2008 2:44 pm
Back in February, New York City street musician Robert Burck, known as the Naked Cowboy, filed a
lawsuit against Mars, Inc. for outfitting an M & M character in his signature gear (guitar, cowboy hat & boots and briefs) in a video shown in Times Square. Yesterday, Judge
Denny Chin granted the motion, filed by the defense, to dismiss the Naked Cowboy's right to privacy claim. However, the Judge denied the defense motion to dismiss the ...
25 Jun, 2008 2:28 pm
Robert Burck, "the Naked Cowboy," can proceed with his suit against Mars Candy for using what the
company claims is a parody of his image in an ad featuring an M&M candy playing a guitar in boots and underpants, just...
25 Jun, 2008 6:57 am
U.S. District Judge Denny Chin ruled on Monday, June 23 that the trademark infringement claim made by "the naked cowboy" Robert Burck against candy maker Mars can proceed. The right of privacy claim was dismissed with New York law said to protect only the "name, portrait, or picture of
a living person" and not a character "created or a role performed by a living person." See the previous post on IPBiz: "The Naked Cowboy" trademark and lawsuit
27 Jun, 2008 10:04 am
... Institute v White: (Patently-O), LSI Corp - Patent infringement suit between LSI and Agere Systems over computer chip method patent stayed pending ITC decision: (IP Law360), Mars -
Judge won't dismiss Robert Burck (aka Naked Cowboy) trade mark case against blue M&M wearing
underpants and cowboy hat: (IP Law360), Metro-Goldwyn-Mayer Pictures - CAFC affirms decision against heirs of Pink Panther author and ...
27 Jun, 2008 5:32 pm
... in hunting down the latest news of the Naked Cowboy and his dispute with Mars over its M&M advertising (see earlier post here). Well, there have been developments. To recap,
Naked Cowboy Robert Burck sued Mars Incorporated, objecting that the company had misappropriated his
image by outfitting the image of a dark blue M&M confection with boots, hat, underpants and a six-string guitar, deploying this image in animated cartoon ...
3 Jul, 2008 10:26 pm
... ;M dressed up like "The Naked Cowboy," a long-time street performer who appears in Times Square in nothing but his boots, hat, undies, and strategically placed guitar. (Wikicommons
image here.) The performer behind the character, Robert Burck, sued M&M maker Mars Inc. and its
ad agency for two claims. First, he claimed infringement of his trademarks in the Naked Cowboy. He also claimed a violation of a New York privacy statute ...
27 Dec, 2008 9:30 pm
This was first posted on June 24th: From the National Post, trademark news about a lawsuit brought by New York's charming Naked Cowboy against the makers of M&M's and its ad agency.
The story is in Canadian, but you can still more or less make it out: Robert Burck, a New York street
performer who entertains [...]
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