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... without sounding like you're a pompous jerk. Influence: The Psychology of Persuasion, by Robert Cialdini As a lawyer, much of what you do involves persuasion, from persuading a jury to find ... you can be, the better the client experience you can deliver. But it's easly to lose that creative edge when you're mired in the day to day business of law. ... Gap: How Smart Companies Turn Knowledge Into Action, by Jeffrey Pfeffer and Robert I. Sutton Spin Selling, by Neil Rackham Small is the New Big: and 183 ...