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9 Mar 2011, 4:21 pm
It’s not the consumer sophistication that matters; it’s whether or not the consumer already has a mental map of the various existing brands in the market niche. [read post]
26 Apr 2010, 8:45 pm
(IP Think Tank) World Intellectual Property Day 2010: Countries talk policy (PatentlyBIOtech) 10th World IP Day and new logo for WIPO (Patent Librarian's Notebook) Happy World IP Day (IAM) Don’t let IP be misunderstood on World IP Day (inovia’s Foreign Filing Blog) ACTA – A draft trade agreement with a potential to create trade barriers? [read post]
