Posts tagged with: "marketing"
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19 Apr 2014, 9:28 am by Gyi Tsakalakis
In the web’s transition from strings to things, it won’t just be entities that become important, but how these entities interact. Schema actions support is part of the very beginning of understanding these interactions. Schema.org recently announced the addition of actions: Today, we are excited to start the next chapter of schema.org and structured data on the Web by introducing vocabulary that enables websites to describe the actions they enable and how these actions can be invoked.… [read post]
19 Apr 2014, 9:00 am by Stephen Fairley
You probably already know that content marketing is a top strategy to attracting and building relationships with new leads. Consumers are turning to the Internet like never before to research answers to legal questions BEFORE they even consider calling an attorney or scheduling a consultation. Hundreds of top law firms write new blog content every month, but most of their posts are never read by their top prospects!  What can you do so prospects want to continually read your blog posts? On… [read post]
19 Apr 2014, 8:05 am by Gyi Tsakalakis
My Lawyernomics 2014 Speaker Spotlight What's a common misconception lawyers have about SEO? Should I just buy a bunch of domains and link them together? If you can publish and update several useful sites on different subjects, sure. However, if you're creating and linking sites for the sole purpose of gaming Google, I advise against it. Admittedly, this might work for you in… [read post]
18 Apr 2014, 3:39 pm by Stephen Fairley
Successful legal marketing programs can be boiled down to six key components; maximizing your expertise at each of these will enable you to build the law firm you’ve always wanted and one that will enable you to lead the kind of life you want.  Here are those six keys: Expert Positioning: Media and Market Specialization. To differentiate yourself from your competitors, you should develop an expertise and begin positioning yourself as that recognized expert, by using the media… [read post]
18 Apr 2014, 2:08 pm by Kathryn Hughes
Today's issue of TL Answers contains these articles: Gil Marquez, Review: Olympus DS-5000 and DS-7000 Michele Peters, Review: Yola (Law Firm Websites) Philip Landsman, Review: RingCentral (Including Fax Lines) Ron Fox, Dates in Document Names and Our Migration to Worldox Don't miss this issue — or any future issues. How to Receive TL Answers Do you believe in the wisdom of crowds? In TL Answers, TechnoLawyer members answer legal technology and practice management questions submitted by… [read post]
18 Apr 2014, 12:01 pm by Jared Correia
handshake isolated on business background (Photo credit: SalFalko) On June 5, we will host our fourth annual ‘super’ marketing conference: Building Relationships to Build Business. Suffolk University Law School will host, and the event is co-sponsored by Suffolk’s Center for Advanced Legal Studies, the Massachusetts Bar Association and the Chicago Bar Association, among others. This year’s conference will focus on the underlying relationships that generate successful… [read post]
18 Apr 2014, 9:23 am by John Skiba
This past week I had the opportunity to speak on content marketing and social media as a way to help bankruptcy lawyers grow their law practice.  It was a great opportunity to meet some great people and to hear what challenges people were facing in marketing their law practice.  I had a few surprises, including how many attorneys attending the conference didn’t even have a website let alone a blog and further how many people were outright hostile to getting involved in social media… [read post]
18 Apr 2014, 9:15 am by Davis Wright Tremaine
By Ronald G. London We recently reported on two FCC declaratory rulings interpreting the Telephone Consumer Protection Act (TCPA), in the context of social-network text messages and package-delivery calls, that included broad, business-friendly statements that should help clarify TCPA rules for prior express consent to autodial, prerecorded-call and text cell phones. We noted that in one ruling, the FCC in some respects revived  a position staked out in 1992, in originally implementing the… [read post]
18 Apr 2014, 8:42 am by Eric Goldman
[photo credit: Shutterstock/Memo Angeles - "Internet Troll Using a Computer"]Revenge porn is odious, but so is a judge’s disregard for a federal law. In a lawsuit by revenge porn victims over the controversial revenge porn website Texxxan.com, a Texas state trial court had ruled that Texxxan’s web host, GoDaddy, was liable for hosting the site. Unfortunately, that ruling contradicted a federal law, 47 USC 230 (Section 230), that says web hosts aren’t liable for the sites they host.… [read post]
17 Apr 2014, 9:58 pm by Steve Baird
Apparently Elvis Presley was a well-known Beretta gun owner during his life, so I suppose his lips might have uttered the words “Beretta, thank you very much.” The King’s estate, however, isn’t thankful about an Elvis-themed advertising campaign designed to promote the sale of Beretta firearms. Ad Law Access reports that Elvis Presley’s Estate filed suit against Beretta for the ad below and other activities: Guns.com’s report is here. And,… [read post]
17 Apr 2014, 3:13 pm by admin
Guest post by John Simpson (Shift Law – reprinted with permission) Canada’s Trade-marks Act is about to undergo its most significant amendments since it was first enacted in 1953. Even the spelling of “trade-mark” will change (to “trademark”). Trademark practitioners and their clients should take note of the proposed changes (outlined below) as some will be relevant to trademark selection and prosecution strategy and enforcement decisions that should be made… [read post]
17 Apr 2014, 2:54 pm by Stephen Fairley
Avvo, the online legal directory and lawyer rating website, has attracted $37.5 million in venture capital funding that it says will be used to develop new products and expand to international markets. Avvo introduced its attorney rating program in 2006 and has become the gold standard of legal directories, rating more than 97% of U.S. attorneys.  Avvo says that six million consumers visit its site each month, making it the go-to place for consumer research on attorneys as well.  (If… [read post]
17 Apr 2014, 1:43 pm by Davis Wright Tremaine
Social networking site Facebook announced in February its plans to acquire WhatsApp—a “rapidly growing cross-platform mobile messaging company”—for the princely sum of $19 billion. While Facebook and WhatsApp are looking forward to a bright future together, the Federal Trade Commission is keeping a watchful eye on both companies regarding the privacy protections that WhatsApp promised its users in the past.   On April 10, 2014, the Director of the FTC’s Bureau of… [read post]
17 Apr 2014, 11:21 am by Jennifer Campbell Goddard
Is your law firm's phone number on your website? Have you called yourself lately? We recently spoke with an attorney, John, who was running a Google AdWords campaign. He wasn't having much luck, and asked if we could do a better job. We looked at his ads and landing pages. Yes! We definitely could make significant improvements for him. Then we asked to see some of the reports from the former agency. Not surprisingly, the reports showed some glaring weaknesses in John's AdWords campaigns. But we also… [read post]
17 Apr 2014, 11:15 am by David M. Ward
If you have a website or blog, write a newsletter, or post anything on social media, you are engaging in content marketing. I just read an excellent article about the value of evergreen content for bringing a steady stream of traffic, in contrast to, well, non-evergreen content. I’ve always been inclined towards writing evergreen content because I’m lazy smart. If you write about technology, as soon as it’s posted, it’s out of date. The same is true of many other… [read post]
17 Apr 2014, 9:43 am by Kathryn Hughes
Coming today to SmallLaw: Our editorial team has selected and linked to 81 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week. Do You Speak Over the Head of Your Clients? Finding a Virtual Assistant Part 1 Eight Terms to Remove From Press Releases The Best Provider for Your Email Newsletters Congratulations to Lee Rosen of Divorce Discourse on winning our SmallLaw Pick of the Week… [read post]
17 Apr 2014, 9:30 am by azatty
Attorneys looking for a strategic edge in a tough economy should take a few minutes to read how some New Hampshire lawyers are enhancing their practices and raising their profile. Their solution? Blogging. And the lawyers interviewed by the talented Dan Wise of the New Hampshire Bar Association share the reasons that a law blog makes the difference. Here’s part of the story opening: “‘I thought [blogging] was a great idea, but I figured other people must already be doing… [read post]
17 Apr 2014, 8:28 am by Travis Crabtree
We created this infographic for some of our media clients to give them a one-page cheat sheet on the analysis they need to do when trying to decide whether they can use an image from the internet in a pinch. The infographic includes all the caveats because rarely can a legal issue be discerned down to one page with so few words.  In fact, I wrote a three-part series on this very topic last year.   To view this as a pdf, click Use of Images InfoGraphic.   [read post]
17 Apr 2014, 8:28 am by Travis Crabtree
We created this infographic for some of our media clients to give them a one-page cheat sheet on the analysis they need to do when trying to decide whether they can use an image from the internet in a pinch. The infographic includes all the caveats because rarely can a legal issue be discerned down to one page with so few words.  In fact, I wrote a three-part series on this very topic last year.   To view this as a pdf, click Use of Images InfoGraphic.   [read post]
17 Apr 2014, 6:54 am by Michael Webster
There is a lot of nonsense written by smart people about story-telling.   Most of the talk is just a story - not worth listening to. But, Roger Schank  is very different. He is worth listening to. Roger Schank explains the deep reasons that we have to tell stories. On listening to a lecture, Roger states that the audience in a lecture has a terrible problem of focus: "This puts you in an awkward position as I talk, because you can either be thinking about what you think or you… [read post]