Posts tagged with: "marketing"
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19 Jun 2013, 7:00 pm
Last month we talked about some of the benefits of teaching a CLE. But let’s say you’ve already been asked to teach a CLE. Maybe somebody found your blog and thought you sounded knowledgeable on a topic. Or maybe you were at a happy hour and tricked someone into thinking you know what you’re talking about. Either way, let’s assume someone asked you to teach, and you agreed. “It could be fun!” you thought. “How hard could it be?” Then all of a sudden… [read post]
19 Jun 2013, 1:05 pm
Google has said that it uses approximately 200 ranking signals in their algorithm, but I have never seen a list – until now. Digital marketing firms Backlinko and Single Grain have created an infographic with information they aggregated from a multitude of sources on how Google ranks pages and websites.
Click here to view this impressive infographic.
No matter how many times you look at it, it’s intimidating, especially for attorneys who know the value of SEO but certainly… [read post]
19 Jun 2013, 12:01 pm
Do you give your clients fair value? In other words, if they pay you $1000, do you give them $1000 worth of legal services?
If your answer is yes, stop it. Stop giving clients what they pay for and start giving them more.
Lou Vickery said, “Four short words sum up what has lifted most successful individuals above the crowd: a little bit more. They did all that was expected of them and a little bit more.”
When you give clients a little bit more than they pay for, more than they expect and… [read post]
19 Jun 2013, 8:53 am
If you've been contemplating a new Blackberry, Apple or other
device to help keep things running efficiently at your trusts and estate
planning law firm, this short video may help you make your final decision. It
also provides a quick brush-up on general technology / computer related terms
and lingo. Enjoy!
Have a great day!
April [read post]
19 Jun 2013, 6:08 am
The blogosphere contains many posts about how you can use social media to advance your legal marketing efforts. Given the sheer volume of such posts, we imagine that only Luddites would fail to use social media today. This belief is reinforced by statistics apparently showing that only in the most remote parts of Africa, where there is no access to Wi-Fi, do people neither tweet nor maintain online friends.
No matter what you do to market your practice, you must be where your clients are. You join… [read post]
19 Jun 2013, 6:00 am
All estate planning attorneys know that Congress raised the applicable exclusion to $5.25 million for federal purposes. Years and years ago, the majority of states had “pick-up” taxes. In other words, they only had a tax to the extent of a federal credit for state death taxes. The federal credit was phased out about a decade ago, as part of EGTRRA. Thus, state estate taxes in those states were phased out along with the credit.
However, many states “decoupled” from the federal… [read post]
7 Steps To Facebook Success with Mari Smith: Featuring San Diego Immigration Lawyer Jacob Sapochnick
18 Jun 2013, 11:21 pm
We have been using Facebook as a great tool to distribute information and reach out to clients. Our Fan page has over 87,000 fans and we are growing.
Over 13,000 people signed up for this mega webinar, and many thousands of folks from all over the world tuned in live on June 4th, 2013. During the Webinar Mari Smith, World Expert on Facebook gave a few examples of successful Facebook Pages, and http://www.facebook.com/myimmigration... is featured a good example of an active Law Firm page.
Let us… [read post]
18 Jun 2013, 3:19 pm
Coming today to SmallLaw: How could a much younger company acquire American icon Motorola for $12 billion without any financial impact? Simple — AdWords. Responsible for the majority of Google's revenue, AdWords is the most lucrative advertising vehicle ever invented. Many law firms use it to gain new clients. But like all forms of advertising, you'll waste money if you don't use it properly. In this issue of SmallLaw, family lawyer and online marketing expert Lee Rosen provides 10 tips to get… [read post]
18 Jun 2013, 2:57 pm
Ahem. Where was I?
Oh yes. The mailbag.
I received two identical emails from this gentleman inside a week:
Dear popehat.com,
I hope this message finds you well. My name is Austin Staubus and I am with Lanista Concepts, a premium boutique ad-agency located in Dallas, TX. I recently discovered your website and wanted to inquire about potential advertising opportunities.
Lanista Concepts specializes in increasing ad revenue through both manual and programmatic efforts and offers the most competitive… [read post]
18 Jun 2013, 1:18 pm
Hardly a day goes by where I don’t give away a good idea for free. Whether it’s here on my blog or during one of my appearances, I freely give attorneys the best possible ideas for growing their practices.
And the result? In the past few years, we have grown by leaps and bounds, past my wildest expectations. We’ve had to expand our physical space and staff up to the point where I am now heading up a 55-person company. And I started it all by giving away my best… [read post]
18 Jun 2013, 12:53 pm
Would you like to know a simple way to legally and ethically steal clients from other lawyers?
Sure you would. Here’s what to do.
First, who is your number one competitor? The one lawyer or law firm in your market who is tops in your practice area. It doesn’t matter if they are good lawyers or bad lawyers. Just make sure they bring in a lot of business.
So, who’s client’s would you like to steal?
Got it?
Okay, now, I want you to write a short article about this… [read post]
18 Jun 2013, 11:03 am
Davis Polk lands a big-name lateral with major government experience, while Paul Hastings and Orrick raid rivals for talent. Continue reading »Follow Above the Law on Twitter or become a fan on Facebook.Tags: Annette L. Nazareth, Annette Nazareth, Betsy Donovan, Biglaw, Chief Marketing Officers, David Fries, Davis Polk, Davis Polk & Wardwell, Federal Government, Federal Trade Commission, Fried Frank, Fried Frank Harris Shriver & Jacobson, FTC, FTC v. Actavis Inc., Gera Vaz, Jon… [read post]
18 Jun 2013, 6:30 am
Related Posts:
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A Few Modest Proposals to the LSUC on Lawyer Directories (trialwarrior.com)
LSUC Issues Warning Concerning Lawyer Referral Service (trialwarrior.com)
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Attorney Christopher J. McCann Teaches Everyone How Not To Build An Online Reputation (phillylawblog.wordpress.com)
LSUC’s Pickle (slaw.ca)
Regina lawyer Tony Merchant sues CBC for libel after… [read post]
18 Jun 2013, 5:58 am
Consumers’ privacy continues to shrink, whether as a result of Internet search engines tracking every click and purchase, or because corporate conglomerates track every personal detail of every purchase people make. In response, many consumers do their best to guard their privacy by not sharing personal information with retailers or other companies.
Unfortunately, many retailers have reacted by resorting to deception, and one of the main ways they do so is by asking for a ZIP code from… [read post]
18 Jun 2013, 5:00 am
I am not a social media expert, guru, or whatever those people are calling themselves this week. I’m just a person who loves social media. I’ve learned how to use it mostly by watching others and attending my fair share of social media seminars for individuals and business owners. I’m lucky that many of my friends are well-regarded for their work in social media marketing and I know shut up and listen when they’re talking about what works.
#SaveTheKittens; Photo by dougwoods… [read post]
18 Jun 2013, 3:50 am
A lot of lawyers spend good money to generate leads for new business through marketing, advertising, promotions and networking, in both online or offline venues. But much of that money is lost because of inconsistent and unsystematic intake when one of those leads actually contacts the firm to express interest.
Lead intake is what you do when you’re in front of, on the phone or online with a lead or prospect—which, to be clear, includes, or should include, the act of qualifying and… [read post]
17 Jun 2013, 5:08 pm
Coming today to BlawgWorld: Our editorial team has selected and linked to 120 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our BlawgWorld Pick of the Week.
Cloud Storage for Lawyers Part 2: Dropbox
A Comparative Review of iPad Mini Keyboard Cases
Tips for Handling Law Partnership "Divorces"
Make Web Sites Mobile-Friendly or Face Google Search Wrath
Congratulations to Sharif Sakr of Engadget on winning our… [read post]
17 Jun 2013, 3:00 pm
By: Ronald G. London and Robert G. Scott, Jr.
The July 1, 2013, deadline for complying with the Federal Trade Commission’s (FTC) updated regulations implementing its Children’s Online Privacy Protection Act (COPPA Rule) is around the corner, as discussed in our post here on the FTC’s denial of additional time and its revised “Frequently Asked Questions” to guide compliance efforts. Our earlier advisory provides details on, e.g., the expansion of data… [read post]
17 Jun 2013, 12:09 pm
1. Specifically Designed for Owners and Managing Partners at Small Law Firms and Solo Practitioners. While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.
You won’t find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies… [read post]
17 Jun 2013, 10:37 am
My daughter sent me a gift card to Outback Steakhouse for Father’s Day. My wife and I were at the restaurant at 5 PM and not surprisingly, it was crowded.
We ordered a “Bloomin Onion” as a starter. We were served bread and drinks but a long time passed and no Onion. The waiter finally came over and apologized. He said they were backed up with orders for the Onion and it would be out in a couple of minutes.
No worries. It really wasn’t that long a wait. I had bread. I could… [read post]