If you have a website or blog, write a newsletter, or post anything on social media, you are engaging in content marketing. I just read an excellent article about the value of evergreen content for bringing a steady stream of traffic, in contrast to, well, non-evergreen content.
I’ve always been inclined towards writing evergreen content because I’m lazy smart. If you write about technology, as soon as it’s posted, it’s out of date. The same is true of many other… [read post