Posts tagged with: "marketing"
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1 Mar 2011, 4:00 am
Q: What do you do? A: [Insert elevator speech here.] You must have a great an answer—because your elevator speech strategy is critical to effective professional networking, niche marketing, brand development, and even your social media strategy—but have you ever really thought about it? You should, but you don’t have to make it complex. Most people [...]---------------------Elevator Speech Strategy: Fill in the Blanks is a post from the law practice blog: Lawyerist [read post]
27 Dec 2011, 8:24 am
You strain to hear through the cacophony of year-end media coverage for what 2012 might bring you—or what you might go out and get. What plans should you be making? What’s working for others? What should your next priorities be? Well, if you’ve been wishing somebody would just tell you what to do … here we are!
We’ve assembled the top marketing articles from the past 12 months of Attorney at Work—the ones readers told us helped them most, and the ones that generated the… [read post]
11 Feb 2010, 6:03 am
As marketing professionals, we are continually searching for ways to extend our brand and touch our clients and prospects in a cost effective way, but how do you know your tactics are effective? Now more than ever, we should be building tools into our marketing strategy to track and analyze the results.
Tracking your marketing strategies will allow you to make targeted changes that will help strengthen your marketing as you move your brand… [read post]
15 Feb 2012, 10:45 am
A digest of social media “how-to” advice and tips for legal marketing.
5 Simple Ways To Make Your Blog Posts Easier To Read | The Content Strategist
New Videos Show How to Create Multi-Media Content | Richard Zorza’s Access to Justice Blog
8 Quick Tips for Writing Bullet Points People Actually Want to Read | Copyblogger
3 Questions to Ask Before You Launch Your Business Blog | TentBlogger
10 Small Business Social Media Marketing Tips | Mashable
15 Twitter Hashtags Every Lawyer Should Follow… [read post]
7 Jan 2010, 9:50 am
Download Your Free Guide: Law Firm Websites Done Right With the following guide, our goal is to give you some simple and tangible considerations that should be on your mind when you're either setting up your own website, or hiring someone else to build it for you. The Law Firm Websites Done Right Guide Includes: Identifying The Goals For Your Law Firm's Site Static Sites vs. Content Management Systems Important Technical Components of A Good Site Content and Layout of Your Site's Pages You can… [read post]
18 Jan 2010, 3:00 am
Check out last week's most popular posts from AttorneySync: What The "Significant Objects Project" Can Teach Us About Law Firm Marketing Top 10 Lawyer Movies Google Analytics In 60 Seconds Geniuses, Prodigies, Late Bloomers, & Your Law Firm Marketing How To Encourage More Interaction With Your Legal Blog Visitors who read this post also read: Geniuses, Prodigies, Late Bloomers, & Your Law Firm Marketing Free Guide: The Top 7 Google Tools Your Law Firm Should Be Using Bates 2010 [read post]
8 Mar 2011, 8:00 am
Have you ever wondered how your competition has great visibility for local search phrases? Most likely, they’re implementing a variety of law firm web marketing strategies. Local law firm web marketing can be one of the most efficient ways to increase your professional visibility online. As search engines become more local and social, local law firm [...]---------------------
25 Local Law Firm Web Marketing Strategies is a post from the law practice blog: Lawyerist [read post]
24 Jan 2011, 11:01 am
I was thinking about this very question today.
Why couldn't a law firm offer a Groupon for their services? Why not indeed?
It is not so disimilar from offering alternative fees.
I had recently read about a women-owned firm who were offering flat-fee services for divorces, custody battles and the like.
Why not a Groupon?
I can see it now: 50% off Legal Services: $100 for $200 worth of Family Law Services.
I challenge someone to do this and report on the results.
What's the worst thing that… [read post]
22 Sep 2010, 5:49 am
As an IP legal services professional, how often have you run online and offline marketing campaigns that have not worked? When this happened, how did you analyse the effectiveness of the campaign(s) and what did you learn?
For many IP legal services professionals, inconsistent marketing tactics and campaigns tend to result from: (1) The lack of [...] [read post]
20 Apr 2011, 6:36 am
There are many factors that determine whether any relationship -- personal or professional -- will work out. The more quickly you identify those factors and learn to recognize them, the more effective your practice development efforts will become. [read post]
30 Nov 2011, 2:05 pm
Top 10 Blogging Tips for Law Students | The Undeniable Ruth
4 Media Law Tips for Content Marketers | Content Marketing Institute
10 Tools to Significantly Increase Your Twitter Efficiency | arkarthick.com
3 ways to use Twitter for Media Relations by @the_only_keredy | Spin Sucks
A 6-Step Survival Guide for Search Engine Updates | Entrepreneur.com
21 Things Content Marketing Experts Wish They Had Known When They Got Started | Content Marketing Institute
7 Types of Sharers | Social Media… [read post]
3 Feb 2012, 8:34 am
Do you know someone who loves the law, but not the prospect of law school? If so, I am happy to share with you this interesting infographic from Schools.com on how to become a paralegal:
Courtesy of: Schools.com
Tweet
[read post]
11 Jan 2012, 1:35 am
A digest of social media “how-to” advice and tips for legal marketing.
6 Guidelines for Exceptional Website Design and Usability | HubSpot
What is the Best Time of Day to Tweet | Graywolf’s SEO Blog
3 Tools For Managing a Killer Multi-Author Blog | Convince & Convert
The Power of Using Lists for Link Building | SEOmoz
5 Tips For Choosing the Right WordPress Theme Design | For Bloggers by Bloggers
31 Blog Design Mistakes (& How to Fix Them) | Heidi Cohen
Why Use Google Webmaster Tools? |… [read post]
23 Feb 2012, 4:57 pm
The long history and distinguished heritage of content marketing is laid out in this informative and entertaining infographic from the Content Marketing Institute. As a current subscriber of the genius LEGO Club Jr., I was particularly interested to see reference to its forebear.
In case Joe Pulizzi comes across this shout out, one milestone I would like to see in a future iteration is the first “whitepaper” used for marketing purposes.
Like this infographic? Get more
content marketing… [read post]
11 Nov 2011, 5:59 am
12 Tenets of Relationship Marketing Effectiveness | MariSmith.com
8 Social Media Platforms (Other Than the Big 3) to Drive Traffic To Your Site | Social Media Today
Putting the User Back in User Experience: 5 Ways to Humanize Your Website | Orbit Media Studios
8 Secrets To Use Twitter For SEO From @RandFish | Buffer
4 Reasons Content Marketing Isn’t as Scary as You Think | MarketingProfs
Ditch PowerPoint For Google Presentations | Lawyerist
11 Digital Marketing Strategy Lessons | Eloqua… [read post]
26 Jan 2012, 2:04 pm
A digest of social media “how-to” advice and tips for legal marketing.
Google+ Business Page : The First 5 Things You Should Do with It | WindMill Networking
3 New Apps to Manage Your Social Networks | Social Media Examiner
How to Build Better Client Personas to Drive Killer Content | HubSpot
3 Key Ways To Turn Your Blog Into A Super-Resource | The Content Strategist
How to Share Content More Efficiently by Integrating Google Reader and Buffer | Social Media Explorer
Client Intake Resources |… [read post]
2 Feb 2012, 7:00 am
A digest of social media “how-to” advice and tips for legal marketing.
11 tips for a better Facebook ad campaign | SEOptimise
5 Steps To Bootstrapping Your PR Efforts | SEOmoz
5 Essential Qualities of Growing Your Blog Quickly in a Crowded Niche | Kikolani
47 Essential Social Media Tools for Content Marketers | Junta42
5 Ways to Brand Your New YouTube Profile | Social Media Examiner
15 essential tasks to complete after installing WordPress | WordPress Hosting SEO
Keyword Research Mistakes to… [read post]
29 Nov 2011, 11:15 am
Maybe it’s zeitgeist, or maybe I’m just noticing more because it’s on my mind, but I’m finding a lot of fodder lately for my mission to motivate legal marketers to simplify their social media and networking activities to make them both useful and beautiful. How would Shakers design a social media strategy?
The first item was a post on the reliably interesting and and useful Social Media Today blog about focusing your social marketing efforts on one or two platforms/activities that you… [read post]
9 Feb 2012, 3:02 pm
A digest of social media “how-to” advice and tips for legal marketing.
22 must-have WordPress plugins [infographic] WordPress Hosting SEO and For Bloggers By Bloggers
5 Things Successful Bloggers Do Differently | Bit Rebels
5 Quick Tips for Improving Your Blog’s Navigation | PushingSocial
50 Innovative Ways to Get More Twitter Followers | Twitter Tools and Twitter Tips Blog
MeetingBurner Is a Fast, Free Video Conferencing Solution, No Downloads Required | Lifehacker
37 Free Video Answers… [read post]
22 Apr 2011, 9:34 am
Prospective clients are often in pain. Their practice simply is not working for them. They may present with a variety of symptoms -- sluggish growth, declining revenue, difficult clients, low profitability, long hours, etc. What they seek is relief -- even if only temporary. [read post]