Posts tagged with: "marketing"
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11 Feb 2012, 8:00 am
Last month, I wrote a blog encouraging attorneys to Make Content Marketing a Key Legal Marketing Tactic in 2012 and provided some tips on how to do it.
According to a 2011 study by the Content Marketing Institute, content marketing is growing rapidly, no doubt spurred by Google’s algorithm shift last year that places a much greater emphasis on creating and posting fresh content.
The most popular content marketing tools, according to the survey, include articles, social media, blogs,… [read post]
7 Dec 2011, 3:25 pm
A digest of social media advice and tips for legal marketing.
4 Essential Steps to Sales Lead Follow-Up | HubSpot
10 Fun and Interesting Things to do with Wolfram Alpha | 3 Geeks and a Law Blog
10 Points to Create Compelling Content | Heidi Cohen
55 Tips to Get Retweeted on Twitter | Social Media Today
8 ways to retain and grow your firm’s clients: Part 2 | kscopemarketing
5 Affordable Consumer Research Tools | Entrepreneur.com
Paperless Office Essentials | Lawyerist
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1 Dec 2011, 10:36 am
A primary goal of law firm marketing is to build authority for you and your practice among likely prospects. This is done via a myriad of law firm marketing strategies, both offline and online.
Internet marketing firm Vertical Measures developed this insightful infographic that shows all the steps necessary to build authority for your law firm website. The strategies center around three key areas: content marketing, social media marketing and link… [read post]
8 Mar 2011, 4:00 am
One of the solo practice lawyers I mentor needed some practical legal marketing advice. He asked me to sit in on a meeting with a copywriter he was considering hiring to help with his marketing. There was a free breakfast involved and I like the writer, so I happily agreed to join them. The goal [...]---------------------
Beyond Theory: Practical Legal Marketing Advice is a post from the law practice blog: Lawyerist [read post]
17 Mar 2011, 4:00 am
Bacn (pronounced like bacon) is the lesser known meat-related email buzzword, but Lifehacker, Wired, BoingBoing and even this YouTube video have been mentioning it since 2007. According to Wikipedia the official definition is: Email that has been subscribed to and is therefore not unsolicited, but is often not read by the recipient for a long [...]---------------------
Don’t Make Bacn, Make Email Newsletters Personal is a post from the law practice blog: Lawyerist [read post]
13 Aug 2010, 4:00 am
Without fail, the most difficult part of creating and maintaining a website is the content development. Your website content should be constantly updated with the help of the blog that your website is built on. However, creating the initial information and getting it published can be a painful process and will invariably drag on without [...]---------------------
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Become a Fan of Lawyerist on Facebook or sign up for our free weekly Lawyerist Insider… [read post]
29 Dec 2011, 11:13 am
Last month, I blogged here and here about a study by Hinge Research Institute that found that professional services firms that engage in online marketing for lead generation grow four times faster and are twice as profitable as firms that do not.
The online marketplace has changed the way referrals are made as well as the speed in which they are made, and if you’re still relying on getting referrals “the old fashioned way,” you are missing a very great opportunity for growth and… [read post]
29 Jan 2010, 7:36 am
AttorneySync’s newest free guide, A Lawyers Guide To Using ExpertHub, discusses how to leverage the ExpertHub platform for your law firm.
We talk to lawyers every day that are looking for web marketing solutions that actually work. The online haystack is large and finding diamonds can be rough. Ok, so I crossed proverbs. My point is that when we find something that works, we like to share it.
The following guide is intended to show you how to get the most out of the ExpertHub platform for… [read post]
14 Jan 2012, 8:00 am
I recently blogged here about why content marketing should be a key component of your law firm marketing plan in 2012. The primary reason that content matters so much is not just to keep your readers engaged, but for SEO purposes.
Here is an interesting infographic that details why content matters for SEO:
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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!
If you want to learn more about the Rainmaker Retreat and why it is a proven… [read post]
10 Feb 2012, 1:08 pm
Blogging has moved from top billing in social media marketing to an ensemble role. A blog is still an important player in the markting ecosystem, but it now shares the stage with other major and minor players in a much bigger, more robust production called content marketing.
The following BlueGlass Interactive infographic illustrates the variety and range of content types and distribution models. BlueGlass executive Chris Winfield notes, “Instead of just investing in their blog and blogging… [read post]
20 May 2010, 4:00 am
How does a picture like that looks like a scientific experiment of pink amoeba belong to an article about email newsletters? Because this is how your eyes behave when you are processing messages in your inbox.
Jakob Nielsen conducted a study on email newsletter usability and concluded that “email newsletters are the best way to maintain [...]
Email Newsletters and Eye Tracking is a post from: Lawyerist [read post]
10 Feb 2012, 8:00 am
I have posted often about the importance of finding your ideal target market – for example, here and here and here – before you embark on any law firm marketing program.
A recent report on Media Consumption by Magid Generational Studies and Advertising Age provides a fascinating glimpse into the media tools used by each generation and when they use them.
The relevance of media consumption habits to your law firm marketing plan is critical because you not only need the right message, you need the… [read post]
7 Jul 2010, 8:00 am
Despite my doubts about Facebook as a reliable, advertising platform for law firms, I believe that having a Facebook, business page for your firm is a good idea. One of the issues with Facebook though is that everything pretty much just looks the same. Sure you can upload your logo onto your page, but to really make it jump you are going to have to get your hands dirty with some programming. Since that just isn’t going to happen for most of us, Pagemodo is a nice alternative.
What Pagemodo… [read post]
25 Jan 2011, 4:00 am
Most people screw up niche selection, especially when starting a law firm, by looking first to the money. Finding the right niche is essential to creating a law firm marketing plan. Many lawyers think something like “bankruptcy is hot, I’ll get a bunch those clients.” Or how about “people are always dying, I’ll focus on [...]---------------------
4 Questions: Finding Your Authentic Marketing Niche is a post from the law practice blog: Lawyerist [read post]
21 Dec 2010, 12:00 pm
If you are in denial about social media, there is no time like the present to get a grip on reality. Social media is not going away anytime soon and it can be a great way to market yourself and your firm. Is Facebook new? No. Are there more blogs than ever? Yes. But that [...]---------------------
No Time Like the Present to Join the Social Media Party is a post from the law practice blog: Lawyerist [read post]
18 Nov 2011, 2:22 pm
7 ideas to turn PowerPoint slides into social media marketing gold | {grow}
5 Ways to Improve Local Search Results for Business | Duct Tape Marketing
Hubspot’s Greatest Hits: Top 10 Hits From The Superstars of Web Marketing Research | Orbit Media Studios
5 Productivity Tools by @liveurlove | Spin Sucks
5 Tips for Using the New LinkedIn Company Pages | Social Media Examiner
1 Important Thing to Know About Getting Clients Through Your Blog | For Bloggers by Bloggers
Internal Branding for… [read post]
1 Feb 2010, 3:00 am
Top 10 Lawyer Movies
Automatic Twitter Direct Messages
Sobering Numbers
Top 10 Business Books Lawyers Should Read
LinkedIn Groups For Lawyers
A Strong Content Platform
The Truth About Online Videos For Your Law Firm Website
A Good Example Of Really Bad Marketing
The Significant Objects Project And Law Firm Marketing
5 Things To Consider Before Investing In A New Bog / Website
Visitors who read this post also read:Top 5 Recently Popular From AttorneySync (Jan 9-16 2010)
Most Read At… [read post]
24 Dec 2010, 4:00 am
Is a legal blog effective for business development? In Inside Straight: Business Development (Part 3), Above The Law contributor, and former prolific niche legal blogger, Mark Herrmann, concludes that “it depends on what you want.” Here are seven positives that he took away from his legal blog experience: He became a better lawyer. He influenced [...]---------------------
A Legal Blog For Business Development is a post from the law practice blog: Lawyerist [read post]
29 Sep 2010, 8:25 pm
There was an interesting post from Carolyn Elefant of My Shingle discussing an ABA ethics opinion on lawyers use of websites. The opinion is being released tomorrow. However, the ABA is limiting access to the opinion by asserting copyright restrictions.
Carolyn reprinted a letter she sent to the listserve on her blog My Shingle:
Thank you for sharing with the group ABA Opinion 10-457 (August 5, 2010) on lawyers’ use of websites. While I’m glad that the opinion will be… [read post]
12 Aug 2010, 4:00 am
Guest post by Ethan Stanislawski Law firms have a variety of online marketing methods to choose from, in addition to traditional methods like television and print. Search Engine Optimization (SEO) certainly has buzzword appeal in the business world these days, but such an appeal make make some lawyers unsure of SEO’s effectiveness and hesitant to [...]---------------------
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Become a Fan of Lawyerist on Facebook or sign up for our free weekly Lawyerist… [read post]