Posts tagged with: "marketing"
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15 Jan 2012, 8:00 am
Yes, you read that headline right: Facebook is anticipating a $100 Billion IPO, reportedly scheduled for sometime between April and June.
This would make the Facebook offering the largest in tech company history, with only three other U.S. companies in the same category: AT&T, GM and VISA.
This infographic produced by AccountingDegreeOnline.net shows what this mammoth IPO looks like:
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Jan. 18 Webinar: Developing Your Law Firm Marketing… [read post]
23 Mar 2010, 9:04 am
Download Your Free Guide: How To Get Your Law Firm Found In Google Local Business Center
Google Local Business Center offers local businesses, such as law firms, a fantastic opportunity to get found when people are searching on Google. In fact, Local Business Center Listings frequently generate more targeted traffic for local business than regular organic listings in Google. But how do you make sure you are getting the most out of your listing? How do you get your listing to show up more… [read post]
9 Dec 2011, 8:14 am
Those of us immersed daily in the world of law firm marketing sometimes tend to forget that attorneys speak a language all their own...the language of law, not marketing.
There are times when I am making a presentation at a Rainmaker Retreat or Bar Association meeting that I see confusion creep across the faces of the lawyers in attendance when I sprinkle that presentation liberally with law firm marketing terminology.
The Internet was the catalyst for the rise of inbound marketing via social… [read post]
6 Oct 2011, 8:44 am
There are many eloquent eulogies filling the Internet on the death of Steve Jobs yesterday. Perhaps my favorite comes from a Facebook post; it reads, simply:
iSad.
All the words, all the quotes, all the accolades, yet this simple post captures everything about Jobs’ passing. One simple word to capture what we are all feeling. And the most perfect tribute to someone whose designs relied completely on tapping basic human emotion.
For whatever reason you came to the law, you probably thought at… [read post]
12 Aug 2010, 4:00 am
Guest post by Ethan Stanislawski Law firms have a variety of online marketing methods to choose from, in addition to traditional methods like television and print. Search Engine Optimization (SEO) certainly has buzzword appeal in the business world these days, but such an appeal make make some lawyers unsure of SEO’s effectiveness and hesitant to [...]---------------------
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Become a Fan of Lawyerist on Facebook or sign up for our free weekly Lawyerist… [read post]
19 Nov 2010, 2:47 pm
Growth is not an option in the current economic climate. Any IP legal services professional who has decided to simply survive and wait for a possible business upturn will find that they stagnate. You need to maintain a clear focus on business growth. If you don’t, you IP legal services practice will die. Simple!
Many IP [...] [read post]
7 Oct 2011, 8:50 am
It’s no secret that we Americans have been addicted to television for years, and it seems as if that addiction has transferred right over to watching online video. Here is an interesting infographic from Wistia, an online video management firm, that clearly demonstrates why online video should be part of your law firm marketing program:
Infographic by: Wistia
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Stop Wasting Precious Time and Money
Feel like you don’t have time for marketing? Let us show you… [read post]
21 Jan 2011, 6:33 am
If you are an IP lawyer who realises the need to produce high-quality information in order to attract new clients, how often have you looked at content provided by other law firms and noticed that a lot of it is filled with complex legal terms or commentary on recent judgements. If you want to develop [...] [read post]
25 Jan 2010, 4:21 pm
Here's what was popular at AttorneySync last week: A Strong Content Platform Google Local Business Center Allows Real Time Updates Top 10 Lawyer Movies Lawyer Advertisements The Good, The Bad, And The Ugly Top 10 Business Books That Lawyers Should Read Too Many Secrets A Good Example Of Really Bad Marketing Is Your Law Firm Internet Marketer Competing With You? Customer Service: Vonage vs. Comcast SEO Is An Ongoing Process Please check back in to see what's going on this week. Visitors who read… [read post]
19 Mar 2012, 9:00 am
If you missed our first two posts over the weekend in a 3-part series on how timing affects your online law firm marketing efforts, go back and check them out:
Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter?
When Is the Best Time to Send Law Firm Marketing Emails?
As the third infographic in this timing series from HubSport, Dan Zarrella and SearchEngineLand.com points out, timing has an effect on the effectiveness of blog posts as well.
The pros of… [read post]
14 Jun 2010, 9:14 am
Email marketing is a great way to keep current clients informed about your practice as well as a great way to introduce your legal services to prospects.
The first step in a successful email marketing campaign is to build a good list. Here are some tips on building an email list for marketing your practice:
Home Page Sign-up
Have an area on the home page of your website dedicated solely to enticing people to sign up for something. Having a regular newsletter to send is always a good idea, but… [read post]
1 Feb 2010, 3:00 am
Top 10 Lawyer Movies
Automatic Twitter Direct Messages
Sobering Numbers
Top 10 Business Books Lawyers Should Read
LinkedIn Groups For Lawyers
A Strong Content Platform
The Truth About Online Videos For Your Law Firm Website
A Good Example Of Really Bad Marketing
The Significant Objects Project And Law Firm Marketing
5 Things To Consider Before Investing In A New Bog / Website
Visitors who read this post also read:Top 5 Recently Popular From AttorneySync (Jan 9-16 2010)
Most Read At… [read post]
8 Dec 2011, 8:19 am
We all know that “cash is king” when it comes to successfully managing your own business, but when it comes to B2B marketing, content is king.
A new study by MarketingProfs and the Content Marketing Institute, which surveyed almost 1,100 B2B marketers in August 2011, has found that 90 percent of B2B marketers use content marketing to grow their businesses – and 80 percent of those use at least eight content marketing tactics to achieve their marketing goals.
The top 10 B2B content… [read post]
2 Mar 2010, 3:24 pm
AttorneySync’s newest free guide, How To Build Links For Your Law Firm Website, is available for download.
In the world of search engines, links TO a web page equal votes for that page. But not all link-votes are created equal. A link from CNN.com is much stronger than a link from a site that you just set up today. In this sense, links are the “currency” of the web. Any successful search marketing campaign involves link building.
This Guide Will Give You A Proper Introduction To Building… [read post]
9 Jan 2012, 10:21 am
Every good legal case outcome began with solid strategy and a plan – so why would you leave the future of your firm to happenstance?
The truth is that growing your firm and profitability does not just happen, it comes as the result of a solid plan. No matter how big you dream or how much effort you put into your practice, you will constantly lose your way on the path to success unless you create and follow a well-defined plan.
On Wednesday, Jan. 18, I will lead you through the 5 critical steps… [read post]
19 Jul 2010, 2:30 am
Why is the systemisation of marketing and client attraction activity important for IP legal services professionals?
Well, IP lawyers have had to react to various economic, legislative and competitive pressures just like other legal services professionals. Key shifts, which many of you are well aware of, include:
Client demand for results-based, alternative fee structures to replace ‘per-hour’ [...] [read post]
8 Sep 2010, 5:11 am
If you are an Intellectual Property legal services professional whose email marketing campaigns have failed miserably in the past, then this article will show you what you need to work on in order to be more successful.
You should not abandon email marketing campaigns altogether, but improve them in order to attract and retain clients.
When IP [...] [read post]
21 Sep 2011, 10:16 am
Source: The Growth of Social Media: An Infographic
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Free CD: Insider Small Law Firm Marketing Practices
Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! Discover:
How 1 piece of… [read post]
21 Sep 2011, 10:16 am
Source: The Growth of Social Media: An Infographic
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Free CD: Insider Small Law Firm Marketing Practices
Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! Discover:
How… [read post]
26 Jan 2010, 3:31 pm
Fear Of Bad Marketing Ideas The Numbers 1. Time Magazine in their latest issue tells us: 60,746 - Number of people who took the law school admission test in October - the most ever and a 20% increase over October 2008. 2. 2008 stats on law students successfully passing the bar: ABA Approved law schools - 46,747 passed the bar first time, 6,439 passed on a repeat take. Total was 53,186 new lawyers entering the market for 2009. In a down economy, many of the lawyers that couldn't find jobs at… [read post]