Posts tagged with: "marketing"
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10 Feb 2012, 1:08 pm by Jay Pinkert
Blogging has moved from top billing in social media marketing to an ensemble role. A blog is still an important player in the markting ecosystem, but it now shares the stage with other major and minor players in a much bigger, more robust production called content marketing. The following BlueGlass Interactive infographic illustrates the variety and range of content types and distribution models. BlueGlass executive Chris Winfield notes, “Instead of just investing in their blog and blogging… [read post]
9 Dec 2011, 8:14 am by Stephen Fairley
Those of us immersed daily in the world of law firm marketing sometimes tend to forget that attorneys speak a language all their own...the language of law, not marketing.  There are times when I am making a presentation at a Rainmaker Retreat or Bar Association meeting that I see confusion creep across the faces of the lawyers in attendance when I sprinkle that presentation liberally with law firm marketing terminology. The Internet was the catalyst for the rise of inbound marketing via social… [read post]
25 Jan 2010, 4:21 pm by AttorneySync
Here's what was popular at AttorneySync last week: A Strong Content Platform Google Local Business Center Allows Real Time Updates Top 10 Lawyer Movies Lawyer Advertisements The Good, The Bad, And The Ugly Top 10 Business Books That Lawyers Should Read Too Many Secrets A Good Example Of Really Bad Marketing Is Your Law Firm Internet Marketer Competing With You? Customer Service: Vonage vs. Comcast SEO Is An Ongoing Process Please check back in to see what's going on this week. Visitors who read… [read post]
3 Apr 2012, 9:40 am by Stephen Fairley
On Thursday, April 12 at 11 a.m. PT/2 p.m. ET, I will conduct a live one-hour webinar on 5 Internet Marketing Mistakes Your Law Firm Can’t Afford to Make: Secret Strategies Top Rainmakers Use with Their Website & Blog to Generate High Quality Leads.  The Internet is one of the most cost effective lead sources for attorneys today. During this fast-paced webinar, you will learn how 7-figure attorneys are using the Internet, search engine optimization (SEO), their websites and… [read post]
14 Jun 2010, 9:14 am by Stephen Fairley
Email marketing is a great way to keep current clients informed about your practice as well as a great way to introduce your legal services to prospects.  The first step in a successful email marketing campaign is to build a good list.  Here are some tips on building an email list for marketing your practice: Home Page Sign-up Have an area on the home page of your website dedicated solely to enticing people to sign up for something.  Having a regular newsletter to send is always a good idea, but… [read post]
7 Oct 2011, 8:50 am by Stephen Fairley
It’s no secret that we Americans have been addicted to television for years, and it seems as if that addiction has transferred right over to watching online video. Here is an interesting infographic from Wistia, an online video management firm, that clearly demonstrates why online video should be part of your law firm marketing program: Infographic by: Wistia ++++++++++++++++++++++++++++++++++ Stop Wasting Precious Time and Money Feel like you don’t have time for marketing?  Let us show you… [read post]
19 Mar 2012, 9:00 am by Stephen Fairley
If you missed our first two posts over the weekend in a 3-part series on how timing affects your online law firm marketing efforts, go back and check them out: Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter? When Is the Best Time to Send Law Firm Marketing Emails? As the third infographic in this timing series from HubSport, Dan Zarrella and SearchEngineLand.com points out, timing has an effect on the effectiveness of blog posts as well.   The pros of… [read post]
8 Dec 2011, 8:19 am by Stephen Fairley
We all know that “cash is king” when it comes to successfully managing your own business, but when it comes to B2B marketing, content is king.   A new study by MarketingProfs and the Content Marketing Institute, which surveyed almost 1,100 B2B marketers in August 2011, has found that 90 percent of B2B marketers use content marketing to grow their businesses – and 80 percent of those use at least eight content marketing tactics to achieve their marketing goals.  The top 10 B2B content… [read post]
3 Feb 2012, 9:34 am by Jay Pinkert
Q: How is the “information overload” problem like America’s obesity epidemic? A: We know what needs to be done to address it, but we’re daunted by the seeming enormity of the task, and too few of us make the effort. While not as disturbingly graphic as a Dr. Oz episode on belly fat, the following infographic from Mindjet illustrates the negative impacts and costs of information overload, and 11 simple coping strategies we can all implement to help us deal with the volume and complexity of… [read post]
21 Sep 2011, 10:16 am by Stephen Fairley
Source: The Growth of Social Media: An Infographic   ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Free CD: Insider Small Law Firm Marketing Practices Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! Discover: How… [read post]
7 Jan 2012, 8:00 am by Stephen Fairley
With 135 million users, LinkedIn is still eclipsed by Facebook and Twitter in social media network popularity. But what makes LinkedIn such cat-nip for attorneys is its membership demographics – high-income business people who are on the site to network. This infographic provides you with specific and actionable information on how to master LinkedIn so you can start reaping the rewards of targeted online referral sources in 2012: +++++++++++++++++++++++++++++++++++++++++++ Stop Wasting Precious… [read post]
19 Nov 2010, 2:47 pm by Eria
Growth is not an option in the current economic climate. Any IP legal services professional who has decided to simply survive and wait for a possible business upturn will find that they stagnate. You need to maintain a clear focus on business growth. If you don’t, you IP legal services practice will die. Simple! Many IP [...] [read post]
26 Jan 2010, 3:31 pm by Jeff Berman
Fear Of Bad Marketing Ideas The Numbers 1. Time Magazine in their latest issue tells us: 60,746 - Number of people who took the law school admission test in October - the most ever and a 20% increase over October 2008. 2. 2008 stats on law students successfully passing the bar: ABA Approved law schools - 46,747 passed the bar first time, 6,439 passed on a repeat take. Total was 53,186 new lawyers entering the market for 2009. In a down economy, many of the lawyers that couldn't find jobs at… [read post]
23 Mar 2010, 9:04 am by AttorneySync
Download Your Free Guide: How To Get Your Law Firm Found In Google Local Business Center Google Local Business Center offers local businesses, such as law firms, a fantastic opportunity to get found when people are searching on Google. In fact, Local Business Center Listings frequently generate more targeted traffic for local business than regular organic listings in Google. But how do you make sure you are getting the most out of your listing? How do you get your listing to show up more… [read post]
4 Jan 2012, 7:33 am by Jay Pinkert
A digest of social media “how-to” advice and tips for legal marketing. 10 Quick Lawyer Advertising Tips – Divorce Discourse The 4 Layers of Online Brand Marketing | Level343 Top 10 Tips to Improve Your Local SEO | Flowtown 7 Signs Your Mobile Marketing Sucks | HubSpot 5 Ways to Use Google+ to Improve Your Search Engine Optimization | Social Media Examiner 5 Ways to Tell If Your LinkedIn Company Page Sucks | Larry Bodine 12 Bloggers You Really Should Read in 2012 | Danny Brown [read post]
6 Oct 2011, 8:44 am by Stephen Fairley
There are many eloquent eulogies filling the Internet on the death of Steve Jobs yesterday. Perhaps my favorite comes from a Facebook post; it reads, simply: iSad. All the words, all the quotes, all the accolades, yet this simple post captures everything about Jobs’ passing. One simple word to capture what we are all feeling. And the most perfect tribute to someone whose designs relied completely on tapping basic human emotion. For whatever reason you came to the law, you probably thought at… [read post]
9 Jan 2012, 10:21 am by Stephen Fairley
Every good legal case outcome began with solid strategy and a plan – so why would you leave the future of your firm to happenstance?  The truth is that growing your firm and profitability does not just happen, it comes as the result of a solid plan. No matter how big you dream or how much effort you put into your practice, you will constantly lose your way on the path to success unless you create and follow a well-defined plan. On Wednesday, Jan. 18, I will lead you through the 5 critical steps… [read post]
21 Sep 2011, 10:16 am by Stephen Fairley
Source: The Growth of Social Media: An Infographic   ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Free CD: Insider Small Law Firm Marketing Practices Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! Discover: How 1 piece of… [read post]
6 Feb 2012, 11:00 am by Jay Pinkert
Both LinkedIn and Facebook have momentum and partisans in legal marketing. As time and experience go on, we’re better able to move from faith to data as the foundation for our respective positions. If you’re already dubious about Facebook for law firms, Sam Glover’s scorched earth take on Lawyerist offers support. However, the pro-Facebook for law firms faction will find some consolation in an interesting infographic from Bop Design, which is discussed today on SocialMouths. Consider the… [read post]
8 Dec 2010, 10:00 am by Larry Bodine
A lot of regular folks are in dire need of competent legal representation because they have suffered a personal injury, been accused of drunk driving or need to get a divorce and fast. "Unfortunately, after watching some lawyers' local television ads, we're afraid those seeking competence might be out of luck," says the Asylum blog.  This video made their top 10 "worst" list for law firm marketing. [read post]