Imagine that the positive claims in ads had to be made in tombstone format and the disclaimers and warnings had to be vivid and imagistic.Also, we tend to talk about corporations as natural beings that just happen to have a particular structure, rather than as a product of law (which is what makes Seana Shiffrin's perspective so helpful).Eugene Volokh, UCLA School of Law: There are two ways of applying First Amendment theories - first, does this speech advance the interest we care… [read post]