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13 Dec 2007, 3:00 am
What advice would you give to a professional firm about digital marketing? [read post]
9 Nov 2015, 6:14 am by Steven Cohen
 In order to assist in proving their case, the plaintiffs hired a marketing expert witness. [read post]
19 Feb 2013, 1:00 am by JA Hodnicki
ABSTRACT: This paper shows how monopolization of a given market through exclusive contracts can affect the profitability of monopolization of another market in a model... [read post]
8 Oct 2009, 11:30 am
ABSTRACT: This paper investigates the implications for international markets of the existence of retailers/wholesalers with market power. [read post]
18 Apr 2013, 12:30 pm by JA Hodnicki
ASBTRACT: This paper shows how market entry into an unprofitable market can... [read post]
2 Jun 2021, 5:00 am by D Daniel Sokol
Digital Cluster Markets Herbert Hovenkamp University of Pennsylvania Carey Law School; University of Pennsylvania - The Wharton School; University College London Abstract This paper considers the role of “cluster” markets in antitrust litigation, the minimum requirements for recognizing such markets,... [read post]
15 Nov 2006, 12:10 pm
Larry Bodine of LawMarketing Blog has a brand-new marketing plan for law firms: Big Stick Marketing. [read post]
7 Dec 2006, 3:19 pm
Speaking to a packed room at today's Chicago LMA meeting, marketing consultant Patricia Luchs spun out a list of 35 marketing ideas worth stealing. [read post]
8 Oct 2009, 11:30 am
ABSTRACT: This paper investigates the implications for international markets of the existence of retailers/wholesalers with market power. [read post]
4 Sep 2009, 5:48 am
Marc Rysman at BU has a nice introductory paper on two-sided markets (The Economics of Two-Sided Markets) appearing in the current Journal of Economic Perspectives. [read post]
14 Nov 2006, 12:52 pm
No time in your busy day for marketing, you say? [read post]
1 Jun 2018, 5:00 am by D Daniel Sokol
Moritz Suppliet provides thoughts on Umbrella Branding in Pharmaceutical Markets. [read post]
25 Jan 2007, 1:48 pm
(In November the firm's marketing program was ranked No. 1 by Marketing The Firm.) [read post]
25 Apr 2007, 8:21 am
Here are some tips from Jeanne Jennings, e-mail marketing consultant and author of The E-Mail Marketing Kit. [read post]
31 Oct 2017, 4:15 am by Gene Quinn
The post Is the patent licensing market dead? [read post]
28 Mar 2007, 4:00 am
A chief marketing officer was on the phone with me, looking for research on how to structure a law firm's marketing department. [read post]