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” So instead of having to re-stain your deck every year in order to preserve that lustrous finish, Behr DeckOver provides a long-lasting coating that should leave your deck looking brand new for years to come. [read post]
7 Apr 2015, 2:06 pm by Lindsay Griffiths
For NewsCred, this includes improvements in brand perception, behavioral conversions, lead generation, and actual sales. [read post]
7 Apr 2015, 12:51 pm by John Delaney
Each Dash Button bears a single brand’s product logo. [read post]
7 Apr 2015, 11:17 am by Tom Bolt
Several approaches to doing so include coming up with what is considered a “suggestive,” “fanciful” or “arbitrary” brand name, and then having your idea researched by a reputable firm specializing in trademarks. [read post]
6 Apr 2015, 7:31 am
 What exactly will be the brand message for the new Continental, wonders Neil? [read post]
3 Apr 2015, 9:39 am by Steve Baird
Last year at FUSE 2014, I spoke about “The Intersection of Brands, Design, and the Law,” this year — and a short ten days from now — I’ll be sharing some valuable thoughts about how to gracefully navigate the many legal pitfalls of naming and re-branding projects. [read post]
3 Apr 2015, 5:33 am by Rebecca Tushnet
 Sullivan: Sponsorship serves a purpose, but we’re assuming it’s an ad. [read post]
3 Apr 2015, 5:01 am by James Edward Maule
” So now they’re putting these companies in Pennsauken, a nearby town. [read post]
3 Apr 2015, 12:05 am
Au contraire—it turns out that, while Ford will not turn down uncle Marvin from Scarsdale or cousin Bob from Beverly Hills, the market that most interests Ford, and probably served as the commercial justification for the re-launch, is China. [read post]
2 Apr 2015, 2:43 am
Green Luxury Brands Inc., Opposition No. 91203900 [Section 2(d) opposition to registration of VITACARE for toothpaste, mouthwash, and other oral care products, in view of the registered marks VITA and VITA-formatives for artificial teeth and related products sold to dentists and dental laboratories].April 21, 2015 - 11 AM: In re Belron Hungary Kft. - Zug Branch , Serial No. 86047553 [Section 2(d) refusal to register the mark shown below, for "automobile dent, scratch and chip… [read post]
1 Apr 2015, 11:24 am by Lindsay Griffiths
Hopefully, if you're a regular reader of Zen, you already know that, but just in case, make sure to read what she has to say! [read post]
1 Apr 2015, 7:03 am by Rebecca Tushnet
 Ads do build brands, but that only happens through constant reiteration/hammering. [read post]
1 Apr 2015, 5:41 am
If you're not going to rest on the ground that his old jokes were so offensive that he can't be the face of the brand, what's the problem? [read post]
1 Apr 2015, 4:30 am
Why wouldn’t Bartlett preempt these claims, no matter how sympathetic the plaintiff, or how irked the court might be by the different treatment of plaintiffs depending on whether they bought cheap generic drugs or more expensive branded drugs? [read post]
1 Apr 2015, 12:18 am by Tessa Shepperson
You should also make sure that they are not elsewhere in the room, otherwise the new bed and mattress may become re-infected. [read post]
31 Mar 2015, 9:59 pm by Patent Docs
Patent No. 6,333,045 and marketed under the brand name Zymar®. [read post]
31 Mar 2015, 6:00 am by Duets Guest Blogger
Does one brand overshadow the rest of the players in your industry? [read post]