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29 Mar 2022, 6:10 am by Chris Dreyer
Convince your target audience that you’re not like the other firms out there. [read post]
25 Sep 2020, 6:45 am by James Davis, Editor, HR Daily Advisor
I’ve been able to really connect with brands big and small from different aspects of the brand, not from a marketing-specific perspective. [read post]
22 Aug 2014, 9:22 am
  Similarly in In re Fosamax Litigation, 2012 WL 181411 (D.N.J. [read post]
27 Sep 2019, 6:00 am by Rebecca Tushnet
They’re constantly trading off options to shape future rents. [read post]
17 Jul 2018, 1:40 pm by Kelsey Farish
However, sharing official content belonging to FIFA by fans without any commercial benefit is expressly permitted, as per the branding guidance. [read post]
22 Feb 2012, 10:21 am by Bexis
  In re Ciprofloxacin Hydrochloride Antitrust Litig., 544 F.3d 1323, [read post]
12 May 2014, 4:00 am by Guest Blogger
Wither the Publishing Brands? [read post]
21 Feb 2019, 3:58 am by Dan Harris
This means the market window to establish yourself as the actual leader of the segment you’re creating shrinks rapidly with every month delay. [read post]
3 Aug 2012, 8:56 am by admin
As an affiliate, most of what you’re trying to accomplish is direct response. [read post]
18 Feb 2020, 2:06 pm by Lindsay Griffiths
Yes, you only have an eye on so much of what they’re doing, because you’re not getting the private view, but the public view can also be very helpful to you. [read post]
11 Feb 2010, 10:07 am
Cultivating positive relationships with the media, and getting quoted frequently, is critical to building a solid personal brand -- and your ability to charge commensurate fees. [read post]
17 Jan 2022, 2:04 am by Claire Swinarski, Contributing Editor
Again, even though you’re not technically in sales, you’re still trying to sell a person (top talent) on a concept (working for your business). [read post]
21 Dec 2016, 10:38 am by Ron Coleman
And yet, brands and bloggers continue to disregard the law. [read post]
25 Jan 2010, 3:51 am
You can separately subscribe to the IP Think Tank Global Week in Review at the Subscribe page: http://duncanbucknell.com/subscribe/   Highlights this week included: EWHC (Ch): Vodkat falls foul of extended passing-off: Diageo v Intercontinental Brands (IPKat) (Class 46) (IP finance) Director Kappos on USPTO’s (lack of) funding (Patently-O) (Inventive Step) (IAM)   Global Global - General ACTA negotiations, round 7 agenda posted (Michael Geist) (IP Watch) Adding up the… [read post]
25 Mar 2011, 6:54 am by Jordan Furlong
They would have to operate under different brand names: Cravath can’t start up an employment-law subsidiary under its high-end corporate name, for the same reason that Florsheim doesn’t sell basketball sneakers: the brand dilution is too strong. [read post]
1 Jun 2009, 7:05 am
(IP Osgoode) Using IP knowledge to make money from shares (IAM) Same WTO Deputy DGs names to new terms (Intellectual Property Watch) WTO Ministerial set for November (Intellectual Property Watch) News from ACTA (BLOG@IP::JUR) A call for your favourite (or least favourite) IP clauses (IP finance) Working together in the digital age – outside counsel should be ‘proactive, available and relevant’ says Dolores Moro of BATMark (Managing Intellectual Property)  … [read post]
21 Sep 2020, 8:52 am by Ernie Svenson
That’s part of “branding” and you need to be strategic about your branding. [read post]
13 Jun 2023, 9:26 am by LawRank
Promoting Your Brand As part of the classic Twitter marketing approach for lawyers, you may have looked for opportunities to promote your brand. [read post]
1 May 2009, 11:00 am
You can separately subscribe to the IP Think Tank Global Week in Review at the Subscribe page: [duncanbucknell.com]   Highlights this week included: EU Parliament announces music copyright to be extended 70 years for performers (IPKat) (The IP Factor) (Ars Technica) (Out-Law) House Judiciary Committee patent reform hearings (Patent Docs) (Patent Baristas) (Inventive Step) (IP Watchdog) (Hal Wegner) (Patent Docs) CAFC: Mark is geographically deceptively misdescriptive only if deception is… [read post]