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All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part V
29 Sep 2014, 7:00 am by Fernando A. Bohorquez, Jr. and Alan Pate
  For instance, “In-Feed Units” (i.e., “Sponsored By” posts on Facebook) and “Promoted Listings” (i.e., Etsy webpage ads) contain the familiar elements of a print or banner ad: (1) a description of a product, (2) the product manufacturer’s name, and (3) some solicitation to purchase the product or some promotion of the product or brand. [read post]
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