Search for: "Adrian Lurssen"
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28 Mar 2023, 1:49 pm
I know what my co-panelist, Adrian Lurssen, is going to add to this, and I don’t want to spoil his remarks, so I’ll only say that if you’re not engaged with JD Supra and their regular advocacy and writing tips, you should be. [read post]
1 Nov 2022, 2:27 pm
I’m tickled to be speaking with one of my favorite people, Adrian Lurssen, Co-founder, VP Strategic Development, JD Supra, and joined by the brilliant Paula Zirinsky, Co-Founder & Chief Strategist, Structura Strategy Group LLP who is moderating the panel and Steve Cohen, Partner at Pollock Cohen LLP, who is delightful and will tell us all about how he ended up going to law school at 58. [read post]
14 Jun 2022, 12:16 pm
Instead, we’re just blindly producing more and more and more and more, adding more noise (as Adrian Lurssen would say). [read post]
6 Apr 2022, 6:49 am
Also known as “How to Translate Content Marketing into Relationship Marketing” without using the big scary words that will make you run away from this post before you read it. [read post]
5 May 2020, 1:25 pm
We have to do a better job of producing content, because, as my friend Adrian Lurssen, a content expert in the legal industry, always points out, it’s about being the signal within the noise. [read post]
22 Oct 2019, 2:59 pm
Instead, we’re just blindly producing more and more and more and more, adding more noise (as Adrian Lurssen would say). [read post]
22 Oct 2019, 2:59 pm
Instead, we’re just blindly producing more and more and more and more, adding more noise (as Adrian Lurssen would say). [read post]
4 Sep 2019, 2:01 pm
We have to do a better job of producing content, because, as my friend Adrian Lurssen, a content expert in the legal industry, always points out, it’s about being the signal within the noise. [read post]
2 Jul 2019, 12:57 pm
Remember the good old days when we just did a bunch of things and didn’t have specialized terms for them? [read post]
19 Oct 2017, 9:30 am
I’ve had the good fortune to speak a couple of times with my friends, Laura Toledo and Adrian Lurssen, who are both content marketing aficionados. [read post]
19 Oct 2017, 9:30 am
I’ve had the good fortune to speak a couple of times with my friends, Laura Toledo and Adrian Lurssen, who are both content marketing aficionados. [read post]
16 May 2016, 8:53 am
Gramlich Big Banks Use a Footnote to Look Smaller by Matt Levine Credit for the title goes to Adrian Lurssen via G+ [read post]
19 May 2015, 11:47 am
An excellent piece on this was shared by my friend Adrian Lurssen (the best content marketer and curator I know), and written by John Corey, the founder of Greentarget - "Corporate Journalism: A Catalyst for Better Storytelling. [read post]
28 Apr 2015, 10:23 am
Before we get started, you may want to read a couple of excellent articles - both shared by Adrian Lurssen, and one that he authored: Corporate Journalism: A Catalyst for Better Storytelling (this may even warrant its own post next week) The Signal Is In Search - One Powerful Way to Use Twitter to Connect with Reporters Challenge One: Signal vs. [read post]
21 Aug 2014, 1:54 pm
As John said, quoting JD Supra's Adrian Lurssen, everyone is in the "social content" business. [read post]
24 Jul 2014, 1:12 pm
Famejacking Peter also talked about famejacking, which is a favorite social media tactic of mine (the name comes from Adrian Lurssen over at JD Supra). [read post]
20 Jan 2014, 11:17 am
Towards the end of December, we hosted a webinar with Adrian Lurssen, one which I'd sat in on previously. [read post]
2 Jan 2014, 7:38 am
Getting Clients to Read Law Firm Content, A Webinar Recap: I thought Adrian Lurssen's webinar to the LMA's Social Media SIG was valuable enough to repeat with my own ILN marketers, and this post will give you the highlights from that session. [read post]
7 Nov 2013, 9:13 am
You may remember we discussed that after Adrian Lurssen's webinar: Every title that you write should be with the purpose of earning your audience. [read post]
23 Oct 2013, 9:03 am
Yesterday, I had the pleasure of sitting in on another of the LMA's Social Media Shard Interest Group's webinars, this time with Adrian Lurssen of JD Supra. [read post]
