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24 Jul 2019, 2:05 pm
When it comes to legal content marketing, we all know that at least some of your content should speak to your potential client’s problems, issues, or frustrations. [read post]
21 Mar 2011, 3:27 pm
As you probably know, content is one of the most important components to effectively marketing your law firm online. [read post]
23 Sep 2019, 10:17 am
How do you know whether your law firm SEO company is among the best? [read post]
30 Mar 2011, 7:04 am
There are two concepts that are critical to an law firm Internet marketing campaign: relevance and popularity. [read post]
10 Feb 2020, 9:00 am
Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. [read post]
18 Dec 2019, 10:00 am
Google Search Console Performance Report Data for a Law Firm WebsiteIf you’ve been following the SEO space for, even a handful of years, you know that there’s this recurring suggestion that “SEO is dead. [read post]
28 Mar 2011, 6:41 am
As much as we advise legal professionals not to obsess over their “google rankings”, it still remains one of the most frequent questions that we get. [read post]
5 Jun 2019, 8:00 am
As an attorney, you and your law firm commit valuable resources—including time and money—on a variety of marketing efforts. [read post]
6 Dec 2019, 10:13 am
For this episode, Kelly is joined by Raif Palmer, an Illinois Family Law Attorney, to dive deep on client experience and how to streamline, improve, and incorporate technology in a mindful way. [read post]
6 Jan 2020, 7:30 am
In a first for Clienting, we’re bringing a guest back for a second episode. [read post]
6 Jan 2021, 9:02 am
If you (or your agency) isn’t using UTM parameters in Google My Business (GMB) URL fields, you should stop reading this post and add them now. [read post]
1 Nov 2019, 1:48 pm
Liars, the whole lot of you.Last week, in their infinite wisdom, The Keyword announced that they’re, Understanding searches better than ever before: Last year, we introduced and open-sourced a neural network-based technique for natural language processing (NLP) pre-training called Bidirectional Encoder Representations from Transformers, or as we call it–BERT, for short. [read post]
16 Sep 2019, 1:27 pm
Today, Google announced plans to introduce algorithmic updates to reviews in rich results. [read post]
14 Oct 2019, 7:56 am
Over at SearchEngineLand, Jessica Bowman recently asked: Should you do 100% of your SEO in-house? [read post]
14 Oct 2019, 7:56 am
Over at SearchEngineLand, Jessica Bowman recently asked: Should you do 100% of your SEO in-house? [read post]
4 Dec 2019, 8:18 am
Where to begin… From Facebook Group: For those who have experience with SEO agencies, what work would you expect to be done with a budget of around $1,200? [read post]
3 Sep 2019, 9:20 am
Building local links grows a law firm website’s search visibilityAs I’m writing this, Rand just published Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs over at SparkToro. [read post]
6 Jan 2020, 7:30 am
In a first for Clienting, we’re bringing a guest back for a second episode. [read post]
22 May 2019, 10:00 am
While the legal industry is undergoing radical change, attorneys are facing many challenges nowadays as well. [read post]
15 Oct 2019, 7:44 am
Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff’s personal injury practice in Fort Worth, Texas. [read post]
