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8 Jan 2021, 9:55 am by Gyi Tsakalakis
Improvements on conversion rates are often more valuable than improvements in traffic.We’ve talking about Rankings ≠ Traffic ≠ Inquiries ≠ Clients for about as long as I can remember. [read post]
5 Jun 2019, 8:00 am by AttorneySync
As an attorney, you and your law firm commit valuable resources—including time and money—on a variety of marketing efforts. [read post]
24 Jul 2019, 2:05 pm by Kelly Street
When it comes to legal content marketing, we all know that at least some of your content should speak to your potential client’s problems, issues, or frustrations. [read post]
15 Oct 2019, 7:44 am by Kelly Street
Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff’s personal injury practice in Fort Worth, Texas. [read post]
15 Oct 2019, 7:41 am by Kelly Street
Gyi and Kelly took a break from recording in August and they’re super excited to be back, talking tech tools for internet marketing! [read post]
12 Jun 2019, 8:00 am by Jordan Jedry
We recently spoke to a large personal injury firm in Chicago currently spending thousands of dollars per month on TV and radio ads, but with a number of one- and two-star reviews online. [read post]
3 Sep 2019, 9:20 am by Gyi Tsakalakis
Building local links grows a law firm website’s search visibilityAs I’m writing this, Rand just published Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs over at SparkToro. [read post]
23 Dec 2019, 9:57 am by AttorneySync
Allison Shields joins Gyi and Kelly to discuss the 2019 ABA Marketing Survey. [read post]
23 Sep 2019, 10:17 am by Gyi Tsakalakis
How do you know whether your law firm SEO company is among the best? [read post]
28 Oct 2019, 2:38 pm by AttorneySync
Sam’s Bio: In 2013, I took the leap to start a virtual law firm right after law school so I could help entrepreneurs start their business and so that I could work online from anywhere in the world at the same time. [read post]
16 Sep 2019, 1:27 pm by Gyi Tsakalakis
Today, Google announced plans to introduce algorithmic updates to reviews in rich results. [read post]
3 Mar 2020, 9:00 am by AttorneySync
Marco Brown is the lead attorney at Brown Law, a Utah Family Law Firm focusing on providing affordable, flat-rate divorce services. [read post]
18 Nov 2019, 9:44 am by Gyi Tsakalakis
What if there was a way to get your law firm “Google Guaranteed” at the very top of Google SERPs? [read post]
13 Sep 2019, 12:21 pm by Gyi Tsakalakis
On September 5, 2019 Google updated its Quality Raters GuidelinesAs reported by Jennifer Slegg at The SEM Post: We have a brand new version of the Google Quality Rater Guidelines, and there are quite a few updates in several areas, namely news content, YMYL and EAT. [read post]
14 Oct 2019, 7:56 am by Gyi Tsakalakis
Over at SearchEngineLand, Jessica Bowman recently asked: Should you do 100% of your SEO in-house? [read post]
12 Jun 2019, 8:00 am by Jordan Jedry
We recently spoke to a large personal injury firm in Chicago currently spending thousands of dollars per month on TV and radio ads, but with a number of one- and two-star reviews online. [read post]
1 Nov 2019, 1:48 pm by Gyi Tsakalakis
Liars, the whole lot of you.Last week, in their infinite wisdom, The Keyword announced that they’re, Understanding searches better than ever before: Last year, we introduced and open-sourced a neural network-based technique for natural language processing (NLP) pre-training called Bidirectional Encoder Representations from Transformers, or as we call it–BERT, for short. [read post]
22 May 2019, 10:00 am by AttorneySync
While the legal industry is undergoing radical change, attorneys are facing many challenges nowadays as well. [read post]