As mentioned in fellow blogger Danielle Turturo’s earlier post: “The Trademark Trial and Appeal Board will consider such factors as: (1) whether the surname is rare; (2) whether the term is the surname of anyone connected with the applicant; (3) whether the term has any recognized meaning other than as a surname; (4) whether it has the “look and “feel” of a surname; and (5) whether the stylization of lettering is distinctive enough to create a separate… [read post]