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18 May 2016, 3:31 pm by Glenda LeGendre
Editor’s note: We’re pleased to introduce Glenda LeGendre as our newest columnist. [read post]
15 Jun 2016, 3:42 pm by Glenda LeGendre
While driving down the Jones Falls Expressway recently, I noted an increase in digital billboards and diminishing numbers of the older static type that was long the standard. [read post]
13 Jul 2016, 12:29 pm by Glenda LeGendre
Google knew what it was doing when it purchased the nearly fledging YouTube video hosting website for about $1.65 billion in stock back in 2006. [read post]
17 Nov 2021, 2:46 pm by Glenda LeGendre
Every generation goes through career stages as its members rise to the top in their chosen fields. [read post]
16 Jun 2021, 3:28 pm by Glenda LeGendre
Summer 2021 is a great time for marketing organizations to review, renew or revise their somewhat costly (in terms of time and/or dollars) social media strategies. [read post]
17 Feb 2021, 3:29 pm by Glenda LeGendre
Just a few years back, as the top marketing individual at both a for-profit and then a non-profit organization, I was initially responsible for brand or product management, market research and effective advertising. [read post]
22 Nov 2016, 1:35 pm by Glenda LeGendre
Whether you are part of a large professional group, startup, or small business, meeting clients and referral sources and staying up to date within your field are important long and near term marketing strategies. [read post]
28 Jul 2017, 12:55 pm by Glenda LeGendre
Once a year or so, it’s a great idea to “market” to your own organization’s staff and members by holding a company or department retreat. [read post]
21 Oct 2020, 3:36 pm by Glenda LeGendre
The political advertising landscape has never been more complex. [read post]
20 Jun 2018, 1:35 pm by Glenda LeGendre
It is hard to believe it has been 10 years this month since Stevenson University was renamed from its initial moniker as Villa Julie College. [read post]
3 Mar 2020, 3:07 pm by Glenda LeGendre
I enjoy traveling and have had the chance to visit several far afield locales these past 12 months. [read post]
21 Oct 2019, 3:13 pm by Glenda LeGendre
Whether you are a business or individual, managing your brand’s reputation is key to your long-term success and should be a priority. [read post]
20 Dec 2018, 3:07 am by Glenda LeGendre
Your advertising activities should be an important component of a carefully thought-out strategic marketing plan. [read post]
14 Feb 2018, 1:55 pm by Glenda LeGendre
Some professionals are still reluctant or skeptical about the use of social media as part of their marketing strategies. [read post]
16 Jan 2019, 3:31 pm by Tom Baden
Whether you work in products, services, or the fundraising arena, the start of a new year is a great time to reflect on what worked or didn’t work for the previous year in your strategic marketing growth. [read post]
29 Sep 2016, 3:12 am by Glenda LeGendre
Interpersonal communications skills are becoming a rarity in the world of smartphones and expanded social media use. [read post]
18 Jul 2018, 11:19 am by Glenda LeGendre
If you conduct a quick Google search of “customer touchpoint mapping” you’ll be gobsmacked with a large array of colorful graphics regarding customer points of engagement analysis. [read post]
15 Mar 2017, 3:28 pm by Glenda LeGendre
True story: A soon-to-be Ph.D. in an in-demand tech field was recently interviewed for a summer job by two of the major West Coast-based international tech companies. [read post]