Search for: "Glenda LeGendre" Results 21 - 39 of 39
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Cyber is helping to re-brand Baltimore
14 Nov 2018, 12:15 pm by Glenda LeGendre
After years of redevelopment challenges, South Baltimore’s 235-acre Port Covington site is on its way to becoming a major economic center. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Tapping into ‘touchpoint marketing’
18 Jul 2018, 11:19 am by Glenda LeGendre
If you conduct a quick Google search of “customer touchpoint mapping” you’ll be gobsmacked with a large array of colorful graphics regarding customer points of engagement analysis. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Playing, and winning, at the name game
20 Jun 2018, 1:35 pm by Glenda LeGendre
It is hard to believe it has been 10 years this month since Stevenson University was renamed from its initial moniker as Villa Julie College. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
General counsels’ view of legal marketing
16 May 2018, 2:42 pm by Glenda LeGendre
What do in-house counsel seek from outside law firms? [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Getting social media right
14 Feb 2018, 1:55 pm by Glenda LeGendre
Some professionals are still reluctant or skeptical about the use of social media as part of their marketing strategies. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Marketing a good night’s sleep
20 Dec 2017, 1:44 pm by Glenda LeGendre
Had a good night’s sleep lately? [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Food fight in the restaurant, grocery business
18 Oct 2017, 1:23 pm by Glenda LeGendre
Cook what you can sell or sell what you can cook? [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Update your brand strategy
20 Sep 2017, 1:11 pm by Glenda LeGendre
There are many who misuse the term of branding to equate to their advertising plans. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
To retreat or not to retreat?
28 Jul 2017, 12:55 pm by Glenda LeGendre
Once a year or so, it’s a great idea to “market” to your own organization’s staff and members by holding a company or department retreat. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Teaming up for crisis communications
17 Jun 2017, 6:22 am by Glenda LeGendre
It’s four a.m. and two students are arrested. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Lessons to learn with logos
30 May 2017, 2:22 pm by Glenda LeGendre
Do logos matter? [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Drive your marketing with research
19 Apr 2017, 12:19 pm by Glenda LeGendre
Marketing is at its best when it is data-driven. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Hiring, with a marketing touch
15 Mar 2017, 3:28 pm by Glenda LeGendre
True story: A soon-to-be Ph.D. in an in-demand tech field was recently interviewed for a summer job by two of the major West Coast-based international tech companies. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
The forecast for podcasts
15 Feb 2017, 1:25 pm by Glenda LeGendre
Podcasts are currently getting increased interest from both listeners and sponsors/advertisers, partially due to the recent focus and fame of the wildly popular programs, “Serial” and “This American Life. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Innovations in business associations
22 Nov 2016, 1:35 pm by Glenda LeGendre
Whether you are part of a large professional group, startup, or small business, meeting clients and referral sources and staying up to date within your field are important long and near term marketing strategies. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Using business events as a communications tool
29 Sep 2016, 3:12 am by Glenda LeGendre
Interpersonal communications skills are becoming a rarity in the world of smartphones and expanded social media use. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
When video is the message
13 Jul 2016, 12:29 pm by Glenda LeGendre
Google knew what it was doing when it purchased the nearly fledging YouTube video hosting website for about $1.65 billion in stock back in 2006. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Glenda LeGendre: Good and bad digital billboard ads
15 Jun 2016, 3:42 pm by Glenda LeGendre
While driving down the Jones Falls Expressway recently, I noted an increase in digital billboards and diminishing numbers of the older static type that was long the standard. [read post]
On the Record - http://thedailyrecord.com/ontherecord/
Glenda LeGendre: How to choose the right PR/ad agency
18 May 2016, 3:31 pm by Glenda LeGendre
Editor’s note: We’re pleased to introduce Glenda LeGendre as our newest columnist. [read post]
On the Record - http://thedailyrecord.com/ontherecord/