Search for: "John Ballester" Results 1 - 3 of 3
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19 Oct 2010, 3:00 am by Guest Blogger
Cohen Your Call Is Important to Us: The Truth about Bullshit by Laura Penny Say Anything, Jim Holt, The New Yorker The Language of Advertising Claims, Jeffrey Schank Brand Authenticity, John Furguson, Brand Insight Blog Development and Validation of a Brand Trust Scale, Elena Delgado-Ballester Truth is Stronger than Fiction, Anthony Shore, Operative Words Follow the advice I've offered here, read the resources and links provided, and use the SNIFF test to… [read post]
3 Oct 2013, 4:00 am by Administrator
” In Balleste, R., Luna-Lamas, S, and Smith-Butler, L. [read post]