When deciding on digital ads, think through these factors: Focus on placing ads where you have the best chance of them being seen by target clientsDon’t assume that a one-time ad will reap the same rewards as multiple placements since people often need to see the same ad or firm a few times over before it sticks in their mindMake sure any visual ads and copywriting match the tone and style of your law firm so that your marketing is consistent across all channels7. [read post]