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29 Dec 2008, 9:53 pm
Christine Bruhn at the University of California, Davis published many of the pioneering studies on consumer acceptance, and recently made this comment about consumer acceptance of food irradiation in a series on the new FDA rule published by Jim Prevor’s Perishable Pundit (2008): “My work and that of other researchers over the last 20 years has found some people are ready to buy irradiated product right now….This group of consumers represents maybe 10 percent… [read post]