Pernod stated that should the American embargo be lifted, it would start selling a new rum under a new mark - Havanista: "In light of this decision, Pernod Ricard announces the registration of the trademark Havanista® with the USTPO. [read post]

Viewed in that context, any thought a consumer might have that the words “Havana Club” indicate the geographic origin of the rum must certainly be dispelled by the plain and explicit statements of geographic origin on the label, according to the court.Survey EvidenceThe trial court properly disregarded the survey evidence as immaterial, because the Lanham Act does not forbid language that reasonable people would have to acknowledge is not false or misleading, the court concluded.The… [read post]