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21 Jun 2011, 1:25 pm
Lens.com has done just that in a filing a lawsuit in U.S. [read post]
19 May 2010, 11:01 am by Eric
What really catches my attention, however, is the fee agreement between Rader Fishman and 1-800 Contacts in the Lens.com enforcement action, one of numerous 1-800 Contacts' lawsuits against competitive keyword advertisers. [read post]
13 Feb 2015, 8:30 am by Eric Goldman
Lens.comLens.com made $20 of profit from competitive keyword ads. 1-800 Contacts unsuccessfully tried to hold Lens.com responsible for affiliate ad buys which generated about 1,800 clicks, which under the most favorable computations were worth about $40,000. [read post]
1 Apr 2011, 12:56 pm by Eric
Lens.com. 1-800 Contacts spent no less than $650k (and was willing to spend $1.1M) to pursue Lens.com, which made $20 of profit from competitive keyword ads. [read post]
2 Dec 2013, 5:05 am by Ron Coleman
Lens.com, Inc. case out of the District of Utah, wrote this: [1-800 Contacts] flip-flopped on the Utah legislature’s efforts to ban keyword advertising, helping to kibosh the first law and then trying to sneak in a second law that favored their interests–aided by the fact that their in-house lobbyist is also a legislator and voted in favor of the bill her employer advocated. [read post]
5 Sep 2008, 11:00 am
"In re Lens.com, Inc., 83 USPQ2d 1444 (TTAB 2007). [read post]
14 Jan 2011, 3:35 am by Kelly
(TTABlog) US Trade Marks & Domain Names – Lawsuits and strategic steps 1-800 Contacts – Utah District Court rejects 1-800 Contacts Google Adword lawsuit against Lens.com: 1-800 Contacts v Lens.com  (Las Vegas Trademark Attorney) ICG – Search engines sued for accepting keyword advertising on ‘Cheese of the Month Club’ trademark: Pathak v. [read post]
16 Aug 2017, 8:54 am by Eric Goldman
As I explained in this expert report, and as the Lens.com case expressly held, an organic search result cannot constitute “diversion,” period. [read post]
24 Oct 2014, 1:11 pm by Rebecca Tushnet
Plenary Session: Measuring Consumer Confusion in Trademark InfringementFacilitator: Barton Beebe (NYU) Lanham Act: confusion is vaguely defined. [read post]
1 Feb 2012, 1:00 pm by Gordon Firemark
Lens.com. 1-800 Contacts sued their competitor in the Central District of Utah for infringement by competitive keyword advertising. [read post]
4 Apr 2023, 3:42 am
"Whether a non-syndicated column that is, for example, “printed, downloadable, or recorded on electronic media,” TMEP Section 1202.07(a), is a good in trade should be analyzed using the same standard we use to assess goods in trade issues in other contexts.The Board therefore adopted a new test, based on Lens.com, Inc. v. 1-800 Contacts, Inc., 686 F.3d 1376, 103 USPQ2d 1672, 1676 (Fed. [read post]