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5 Jan 2015, 8:47 am by Eric Goldman
Unlike Google books, however, the HDL does not display any text (either in “snippet” form or otherwise). [read post]
1 Oct 2014, 8:53 am by Eric Goldman
  (The policy argument was that radio airplay served as free advertising for the sale of phonograph records.) [read post]
For instance, last summer Under Armour paid Will Ferrell and the crew at Funny or Die to produce a short video, “Tom’s Best Friend”, which featured Under Armour products worn by Patriot’s QB Tom Brady and in the background of the scene, but was more than anything a comedy sketch. [4] However, it was a comedy sketch that prominently displayed the sponsor’s brand of clothing. [read post]
  Some of the most commonly encountered examples of native advertising are the sponsored search results displayed by search engines. [read post]
  — PART I — Overview of the Five Part Series Last December, the Federal Trade Commission held a workshop entitled “Blurred Lines: Advertising or Content” to address the latest and greatest darling of the digital media advertising world – Native Advertising, otherwise known as sponsored content, sponsor generated content, branded content, brand journalism, or some would say, the less flattering infomercial or advertorial. [read post]
29 Aug 2014, 8:04 am by Ben
The law firm pointed out that it never displayed the Getty-owned image on its website. [read post]
13 Dec 2013, 9:24 am by Rohit Dave
Recent inquiries by the BBB into the behavioral advertising activities of BMW of North America, LLC and Scottrade, Inc. illustrate the requirements of the OBA Principles on Web site publishers. [read post]
13 Dec 2013, 9:24 am by Rohit Dave
Recent inquiries by the BBB into the behavioral advertising activities of BMW of North America, LLC and Scottrade, Inc. illustrate the requirements of the OBA Principles on Web site publishers. [read post]
4 Dec 2013, 11:04 am by Rebecca Tushnet
An FTC Workshop on Native AdvertisingWelcoming Remarks:  Edith Ramirez, Chairwoman, FTC Advertising integrated into digital content. [read post]
10 Jul 2013, 1:32 pm by Venkat
The court canvasses the financial benefit cases and says that Fung’s income stream “derived from advertising” meets this prong: Fung promoted advertising by pointing to infringing activity; obtained advertising revenue that depended on the number of visitors to his sites; attracted primarily visitors who were seeking to engage in infringing activity, as that is mostly that occurred on his sites; and encouraged that infringing activity. [read post]
31 May 2013, 8:10 am by Steve Brachmann
Business marketing is a big topic in the digital world, and another Cisco patent application seeks to utilize a wide scope of user social interactions to build consumer profiles for smarter advertising. [read post]