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10 Apr 2018, 9:02 pm by Dan Flynn
Ostroff also led a meeting, with the agenda simply stating “food safety,” with Mike Liewen of PepsiCo; Rob Mommsen and Shali Shalit-Shoval of Sabra Dipping Co. [read post]
27 Mar 2018, 10:41 am by Andrew Levad and Jason Gordon
., a division of PepsiCo, Inc. over Tropicana’s claim that its not-from-concentrate orange juice is “100% pure and natural. [read post]
27 Mar 2018, 10:41 am by Andrew Levad and Jason Gordon
., a division of PepsiCo, Inc. over Tropicana’s claim that its not-from-concentrate orange juice is “100% pure and natural. [read post]
22 Mar 2018, 10:58 am by Jillian Petrera and Jason Gordon
Naked Juice, which is owned by PepsiCo (“Naked”), filed a Motion for Summary Judgment in a pair of class action lawsuits that claim its “No Sugar Added” labels on coconut water and orange juice are misleading and deceptive. [read post]
22 Mar 2018, 10:58 am by Jillian Petrera and Jason Gordon
Naked Juice, which is owned by PepsiCo (“Naked”), filed a Motion for Summary Judgment in a pair of class action lawsuits that claim its “No Sugar Added” labels on coconut water and orange juice are misleading and deceptive. [read post]
18 Mar 2018, 9:32 pm by Steve Baird
Besides some team tournament sadness, the only thing sad about our remarkable Creative Brand Protection Event was our camera problem, so these few photos are all we have to share, so sorry: From left to right above, special thanks to Shaelyn Crutchley (former PepsiCo, now Volo Creative), Aaron Keller (Capsule), and Rosalie O’Brien (University of Minnesota), they were fantastic, and their valuable insights about Super Bowl LII, Ambush Marketing, and Brand Protection… [read post]
19 Feb 2018, 11:28 am by Steve Baird
American Beverages, Pepsico Aaron Keller, Co-Author: The Physics of Brand; Co-Founder Capsule Design Rosalie O’Brien, Senior Associate General Counsel, University of Minnesota Our focus will be on the development of a creative, coherent, and compelling brand protection strategy. [read post]
6 Feb 2018, 12:27 pm
She was on the Freakonomics podcast, the NYT reports, and she said that women "don’t like to crunch too loudly in public. [read post]
19 Dec 2017, 9:02 pm by News Desk
TASS Drug residues found in PepsiCo cheeseThe Russian news agency TASS reports that inspectors found antibiotic residues in raw milk used for cheese production at PepsiCo’s Altia-based Rubtsovsky Dairy Plant. [read post]
12 Dec 2017, 4:36 pm by Kevin LaCroix
John Reed Stark One of the most interesting and arresting business stories of 2017 has been the astonishing proliferation of initial coin offerings (ICOs), as I discussed in a prior post (here). [read post]
30 Nov 2017, 9:14 am
Ferretti (PepsiCo, and current INTA President) spoke about the CSR programmes of their respective companies. [read post]
14 Nov 2017, 9:50 am by Andrew Levad and Jason Gordon
The plaintiffs in a five year old consumer class action against Frito-Lay North America and its parent company PepsiCo, Inc. got their wish earlier this month when Frito-Lay agreed to remove the “All Natural” label from its products containing genetically modified organisms (“GMOs”). [read post]
14 Nov 2017, 9:50 am by Andrew Levad and Jason Gordon
The plaintiffs in a five year old consumer class action against Frito-Lay North America and its parent company PepsiCo, Inc. got their wish earlier this month when Frito-Lay agreed to remove the “All Natural” label from its products containing genetically modified organisms (“GMOs”). [read post]
31 Oct 2017, 5:49 am by Joe Patrice
[SB Nation] * PepsiCo hopes its choice of a new generation, David Yawman, stays in his general counsel position. [read post]
12 Oct 2017, 11:32 am
 Pepsico has the right to make truthful statements about its product Gatorade, and has a right to compete against its rivals who sell bottled water. [read post]
10 Oct 2017, 8:29 am by Kelley Chittenden and Jason Gordon
Additionally, Gatorade must make reasonable efforts to include provisions in endorsement contracts that require endorsers to clearly and conspicuously disclose their relationship with Gatorade and to abide by the PepsiCo Policy on Responsible Advertising to Children. [read post]
10 Oct 2017, 8:29 am by Kelley Chittenden and Jason Gordon
Additionally, Gatorade must make reasonable efforts to include provisions in endorsement contracts that require endorsers to clearly and conspicuously disclose their relationship with Gatorade and to abide by the PepsiCo Policy on Responsible Advertising to Children. [read post]
10 Oct 2017, 3:30 am by Kelly Thompson
PepsiCo applied to register the trade marks PEPSI TWIST and a PEPSI TWIST label, also in relation to non-alcoholic beverages in class 32... [read post]
10 Oct 2017, 3:30 am by Kelly Thompson
PepsiCo applied to register the trade marks PEPSI TWIST and a PEPSI TWIST label, also in relation to non-alcoholic beverages in class 32... [read post]