“A ride whenever you need one,” boasts the corporate tagline of San Francisco-based company Lyft.[1]  Founded in 2012, Lyft is a relatively recent addition to the growing “ridesharing” industry.[2]  Its competitors such as UberX, Sidecar, Summon, and Wingz have altered the urban transportation market by allowing smartphone users to summon a car, track the driver’s arrival, and pay for a ride, all… [read post]