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29 Feb 2016, 9:07 am by Phyllis H. Marcus and Emma Lewis
The organization recommended that several companies modify or discontinue claims made for the following consumer products: Disinfecting Wipes After a challenge by The Clorox Company, NAD recommended that Reckitt Benckiser, Inc., discontinue certain claims made in both print and television ads for Lysol Disinfecting Wipes and Spray products. [read post]
16 Feb 2016, 7:31 am by Phyllis H. Marcus and Andrew W. Eklund
This past week, the following regulatory and consumer actions made headlines: National Advertising Division Weighs in on “Scary Bleach” Claims After a challenge by The Clorox Company, the National Advertising Division (“NAD”) recommended that Church & Dwight, the maker of OxiClean White Revive non-chlorine bleach, modify its television ad campaign suggesting that chlorine bleach could be “scary. [read post]
20 Nov 2015, 8:59 am by Rebecca Tushnet
  It’s also easy for TM owners to obscure true ownership of company. [read post]
12 Nov 2015, 2:11 am
However, companies of this type tend not to apply for such eco-labels. [read post]
2 Oct 2015, 9:09 am by Ed. Microjuris.com Puerto Rico
This decision, The Clorox Company Puerto Rico v. [read post]
3 Sep 2015, 9:57 am by Paul E. Freehling
  Because of a possible interest in “Vitality,” Cigna was considering entering into a joint venture or partnership with Destiny, or making an offer to acquire the company. [read post]
24 Aug 2015, 6:06 pm
 But companies like Cisco, Clorox, Apple (under 100) Disney, General Mills, Pepsico, Bank of America (a cash machine),CVS, Home Depot,  and others are good companies that will retain their value and will bounce back. [read post]
30 Jun 2015, 2:57 am by Rebecca Tushnet
” Either the experts supporting the Companies are unreasonable and unqualified (in which case, there is no real battle of the experts to begin with) or they reflect a reasonable difference of scientific opinion (in which case the challenged representations cannot be said to be literally false). [read post]
9 Apr 2015, 9:33 am by Katharyn Grant (US)
It is not clear that the mere lack of substantiation for DirectTV’s advertising claims would have been enough to find the company liable in a federal lawsuit. [read post]
5 Jun 2014, 3:30 am by Peter Katz
  Here’s why: On July 15, 2011, billionaire Carl Icahn announced his interest in taking Clorox, a public company, private in a deal worth approximately $12.6 million. [read post]
31 May 2014, 7:06 am by Mark Astarita
Icahn, Mickelson and Walters were not immediately available for comment.The investigation centers on suspicious trades in Clorox Co options days before Icahn announced a bid to acquire the company in 2011, according to the Journal, citing people briefed on the probe.Icahn had accumulated a 9.1 percent stake in Clorox in February 2011. [read post]
Some activist attacks are designed to facilitate a takeover or to force a sale of the target, such as the failed Icahn attack on Clorox. [read post]
26 Sep 2013, 1:06 am by Kevin LaCroix
Foster of the Morrison & Foerster law firm, who discussed the Clorox decision in a September 25, 2013 memo, here. [read post]