Posts tagged with: "keywords"
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10 May 2013, 7:30 am by BarryB
A few years ago, using long-tail keywords for search rankings and PPC campaigns was quite popular. Although this practice has waned somewhat, it's beginning to see a resurgence and can be highly effective for law firms. [...] [read post]
26 Feb 2013, 8:05 pm by Elijah Yip
Use of Competitor’s Name in Keyword Advertising Ruled Not a Violation of Publicity Rights – Habush v. Cannon, 2013 WL 627251 (Wis. Ct. App. Feb. 21, 2013) Can your business competitor use your name to promote itself and never mention your name to the public?  Keyword advertising makes that possible.  A competitor can bid on keyword search terms consisting of your company name to make links to its website appear whenever a person searches for your name on the Internet.  A… [read post]
24 Apr 2013, 8:48 am by BarryB
Google AdWords has released a new feature that allows website owners to save time working with multiple keywords. Lawyers and legal marketers can now add, remove and edit many different keywords at once. [...] [read post]
20 Apr 2012, 7:15 am by BarryB
Expanding your list of keywords can help you see more results from your law firm's PPC campaign. Keywords are a major part of a PPC (pay-per-click) campaign because they are consumers' basic building blocks for searching the Internet. When people search for products and services on the Internet, they typically use singular words or short phrases rather than complete sentences. [...] [read post]
12 Nov 2011, 8:17 am by YuryB
You know it’s important to rank well, preferably #1, for your main brand, but in your efforts to maintain this rank, you may be neglecting extended brand keywords. Ranking well for these terms can help you guide the perception of your brand. Richard Shove discusses this topic as part of his post “Big Brand SEO [...] [read post]
30 Jan 2013, 9:01 am by BarryB
Reaching potential clients with cost-effective marketing strategies can be a struggle for even the most experienced law firm leaders. Many firm executives have turned to online marketing strategies in an effort to attract new clients. [...] [read post]
1 Mar 2012, 8:55 am by BarryB
Now that we've discussed setting goals and determining your financial targets and advertising budget, it's time to talk about the important role keywords play in a pay-per-click (PPC) campaign. Keywords are the lifeblood of any PPC campaign. When consumers are looking for products and services, they do not type long sentences into a search engine. [...] [read post]
22 Jan 2013, 8:23 am by LaurenL
Google Analytics reports provide law firm leaders with powerful tools to analyze the success of their online marketing campaigns. For many executives, content analysis is the first step in evaluating marketing success. The next logical step in the content analysis process is the Keyword Analysis Report. [...] [read post]
16 Aug 2013, 5:57 am by Jeffrey A. Cramer
Hopefully our faithful readers all know by now that there are many hazards to do-it-yourself estate plans.  What you may not know is that trying to administer your loved one’s estate without legal help is just as treacherous.  It is a great honor to be named as a loved one’s personal representative (executor) or trustee, but these roles come with great responsibility and many legal duties. Unfortunately, we recently have encountered several individuals and families who thought… [read post]
16 Aug 2013, 5:57 am by Jeffrey A. Cramer
Hopefully our faithful readers all know by now that there are many hazards to do-it-yourself estate plans.  What you may not know is that trying to administer your loved one’s estate without legal help is just as treacherous.  It is a great honor to be named as a loved one’s personal representative (executor) or trustee, but these roles come with great responsibility and many legal duties. Unfortunately, we recently have encountered several individuals and families who thought… [read post]
2 May 2010, 11:31 pm by Steve Baird
A little while back I wrote about the Likelihood of Confusion test in Trademark Law and how it protects trademark owners against much more than simply likelihood of confusion as to source.   I also wrote about how Wolf Appliance was able to convince a federal judge in Wisconsin to grant a preliminary injunction barring Viking Range from selling a red knob kit for competing high end residential cooking ranges, based on a very hypothetical fact pattern and an Initial Interest Confusion… [read post]
31 May 2013, 1:17 pm by Hopkins
In the case relating to the Biomet Hip Implant Litigation (In Re Biomet M2a Magnum Hip Implant ProductsLiability Litigation). The case involves over 19 million documents and is a great example for why plaintiffs must get involved early in document discovery. The defendants applied a combination of keyword searches and predictive coding to arrive at a collection under three million documents from the over 19 million with which they started. It sounds as if the methods of search and culling were not… [read post]
31 May 2013, 1:17 pm by Hopkins
In the case relating to the Biomet Hip Implant Litigation (In Re Biomet M2a Magnum Hip Implant ProductsLiability Litigation). The case involves over 19 million documents and is a great example for why plaintiffs must get involved early in document discovery. The defendants applied a combination of keyword searches and predictive coding to arrive at a collection under three million documents from the over 19 million with which they started. It sounds as if the methods of search and culling were not… [read post]
12 Apr 2013, 9:10 am by Matthew Nelson
In Part One of “How Good is Your Predictive Coding Poker Face?” we shared video footage of Maura R. Grossman, Craig Ball, Ralph C. Losey and myself (Matthew Nelson) discussing similarities between predictive coding technology and the popular poker game Texas Hold ‘em during a panel discussion at Legal Tech New York in January. In particular we discussed how to “read your opponent” when devising predictive coding protocols and we tackled sensitive issues like whether or… [read post]
12 Jul 2013, 1:42 pm by Hopkins
The short answer is, it depends. Like it or not, we live in an age of “1’s and 0’s” and this digitization has made the creation of documents easier and the storage of those same documents easier and cheaper. I remember during the paper days trying to find space to put filing cabinets and store paper files. We can now fit what used to be thousands of filing cabinets on a single drive small enough to carry in a briefcase. What this new technology has done creates an environment… [read post]
12 Jul 2013, 1:42 pm by Hopkins
The short answer is, it depends. Like it or not, we live in an age of “1’s and 0’s” and this digitization has made the creation of documents easier and the storage of those same documents easier and cheaper. I remember during the paper days trying to find space to put filing cabinets and store paper files. We can now fit what used to be thousands of filing cabinets on a single drive small enough to carry in a briefcase. What this new technology has done creates an environment… [read post]
20 May 2013, 2:36 pm by Philip Favro
The world of eDiscovery appears to be revolving around a trifecta of issues that are important to both clients and counsel. A discovery-focused conversation with litigants and lawyers in 2013 will almost invariably turn to some combination of this eDiscovery trinity: Spoliation sanctions, keyword searches and predictive coding. This should not come as a surprise since all three of these issues can have a strong impact on the cost, duration and disposition of a lawsuit. Indeed, the near universal… [read post]
17 Sep 2013, 6:00 am by Duets Guest Blogger
- Mark Prus, Principal, NameFlash Back in the mid-2000s, A.G. Lafley (during his first tour of duty as CEO of P&G) championed the “First Moment of Truth” which represented the time when people are looking at the store shelf and trying to decide whether to buy the product. Later, P&G emphasized the “Second Moment of Truth,” which is when people try the product at home, to rationalize why they spend oodles of money on Research & Development. Google VP-U.S. Sales and… [read post]
14 Mar 2014, 7:41 am by Ron Coleman
Originally posted 2005-09-08 01:30:05. Republished by Blog Post PromoterGoogle and Geico have settled. [read post]
29 Oct 2012, 8:41 am by Ron Coleman
Originally posted 2005-09-08 01:30:05. Republished by Blog Post PromoterGoogle and Geico have settled. [read post]