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7 Jun 2023, 7:45 am by Gyi Tsakalakis
But in their exuberance of solving Wanamaker's riddle, advertisers failed to appreciate the limitations of even the most sophisticated attribution models. [read post]
7 Jun 2023, 7:45 am by Gyi Tsakalakis
But in their exuberance of solving Wanamaker's riddle, advertisers failed to appreciate the limitations of even the most sophisticated attribution models. [read post]
23 Sep 2022, 3:30 am by Rebecca Tushnet
In his provocative new book, Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet, Tim Hwang argues that online, Wanamakers statement is far too optimistic. [read post]
2 Nov 2021, 12:26 am by David Kopel
A Kentucky blue law forbade hunting on someone else's land (apparently, even with the landowner's permission) on the sabbath. [read post]
31 Jul 2019, 8:00 am by AttorneySync
This brings to mind the (supposed) old adage from John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don’t know which half. [read post]
31 Jul 2019, 8:00 am by AttorneySync
This brings to mind the (supposed) old adage from John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don’t know which half. [read post]
4 Jun 2018, 8:24 am
What can we now see about this interdiscipline, and its historically specific interrelations, that we could not have had clarity about at the movement’s inception? [read post]
4 Jun 2018, 8:24 am by Christine Corcos
What can we now see about this interdiscipline, and its historically specific interrelations, that we could not have had clarity about at the movement’s inception? [read post]
7 Apr 2015, 2:06 pm by Lindsay Griffiths
Today's Two for Tuesdays is really going to put you to work - it's about measuring your content marketing. [read post]
8 Mar 2014, 9:34 am by Gyi Tsakalakis
First, it’s important to keep in mind that it’s impossible to say “x” works for everyone. [read post]
6 Dec 2013, 4:35 am by Jon Hyman
Some of my best childhood memories are riding the bus downtown with my Grandmom Annie to see the Christmas Light Show at Wanamakers and the Enchanted Colonial Village at Lit Brothers. [read post]
4 Dec 2013, 9:44 am
The program aims to build women’s leadership skills; the $1,895 cost is normally picked up by participants’ firms. [read post]