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30 Jul 2009, 12:47 am
Last week’s Newsweek article Generic Giants: Why China Can’t Create Brands took a stab at answering the question many have been asking: Whee are China’s brands. [read post]
15 Dec 2005, 10:31 pm
Branding CNN for free on MSNBC, what does that do for lawyers? [read post]
28 Aug 2014, 6:14 am
Victoria's Secret loses Trademark Battle Over the "Pink" Brand in the UK. [read post]
25 Apr 2013, 10:06 pm
Lindkvist noted, the easiest way to institute change in an organization is to do so slowly and incrementally, because no one will even notice (until your work is done): My take on this image, from a branding perspective, is a little different: If the hard, day-to-day incremental work of brand building is taken seriously, over time, the bond between a brand and follower (or guest) becomes simply inextricable. [read post]
31 Dec 2010, 10:25 am
Trademark and Branding Updates ©, . [read post]
17 Oct 2010, 6:38 pm
Lucky Brand Dungarees Inc., et al. v. [read post]
16 Feb 2024, 5:37 am
Confession: I have always loved Brand X. [read post]
6 Dec 2017, 3:21 am
Adam argued it is good for brands to have a broader community of users independently tweeting positive things about the brand, and flexibility and a sense of humour from employees representing the brand on social media will make a brand appear more engaged, authentic and attractive.Michelle gave an overview of some legal considerations for brands using social media. [read post]
15 Jun 2017, 7:46 pm
Top five global brands are not surprisingly – Google, Apple, Microsoft, Amazon, and Facebook – see the entire list here. [read post]
21 Mar 2023, 11:05 am
Here is the abstract: Corporate punishment has a branding problem. [read post]
14 Feb 2019, 10:25 am
It is how companies or individuals can ensure that their brand name, brand logo and/or slogan are protected from third parties. [read post]
4 Sep 2017, 6:57 am
Brand infringement is a serious, and potentially costly, risk. [read post]
1 Jun 2021, 10:55 am
Developing and Managing Your Brand A successful brand uses consistent messaging, so make sure you establish a clear brand identity that customers can identify easily. [read post]
1 Oct 2021, 8:00 am
Two-thirds of which used the geographical brand. [read post]
16 Jul 2012, 12:32 pm
Or maybe this is really designed to put more distance than already exists between the MSNBC brand and the NBC brand. [read post]
25 Jan 2016, 7:00 am
This is the tough part, because all brand feedback is neither valuable, nor particularly relevant. [read post]
29 Oct 2013, 10:00 am
And damage to a brand or a weak brand identity will eventually lead to your demise. [read post]
16 Nov 2011, 3:07 pm
Happy Birthday Brand Geek!! [read post]
11 Jul 2012, 5:55 pm
Proud to introduce our Brand of Interest segment to our Blog - An introduction from us to you of a brand affiliated with or watched closely by Brand Ventures IP, be it an artist, a product, a service provider, or even a colorful logo or catchy jingle. [read post]
21 May 2017, 4:01 pm
But can you name each of those countries’ biggest brands? [read post]
