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18 Jun 2010, 7:06 am
Gatorade is a little harder to find in some California public schools.Most Beautiful Birds of the WorldSome amazing shots of our feathered friends.12 Worst Movie Accents of All TimePeople who tried, but just didn't get it right. [read post]
16 Jun 2010, 3:30 pm
Takeaway: very interesting presentations; it’s good to hear from in-house and outside counsel both. [read post]
13 Jun 2010, 11:12 pm
In a world where there is a clear trend toward truncation and informality (Coca-Cola and Coke, Gatorade and G, Bubblicious and B, Stride and S, Federal Express and Fedex, Radio Shack and The Shack, Pizza Hut and The Hut, Vanderbilt and Vandy, Villanova and Nova), one must wonder whether "the good 'ole boys were drinkin whiskey and rye," when they issued this ill-conceived memo to "Chevy" employees: Chevrolet Team, We wanted to write you a… [read post]
1 Jun 2010, 3:00 am
Gatorade is a perfect example of this. [read post]
28 May 2010, 9:50 pm
Similar results in other fields: health products (Gatorade), personal care (protein-base shampoo), sports equipment (mountain bike, mountain-climbing piton), apparel (sports bra), food (chocolate milk, graham cracker crust), etc. [read post]
10 May 2010, 2:59 am
Additionally, the Gatorade A.M. labels that the defendant placed on the bottles of Gatorade Thirst Quencher Orange represented that the product contained Vitamin C, when, in fact, Gatorade Thirst Quencher Orange does not contain Vitamin C. [read post]
10 May 2010, 2:59 am
Additionally, the Gatorade A.M. labels that the defendant placed on the bottles of Gatorade Thirst Quencher Orange represented that the product contained Vitamin C, when, in fact, Gatorade Thirst Quencher Orange does not contain Vitamin C. [read post]
5 May 2010, 8:00 am
Further, Kay made labels for Gatorade A.M. [read post]
4 May 2010, 10:51 am
A Colorado artist who replaced the labels of in-store Gatorade bottles with those of his own creation featuring Tiger Woods was sentenced to two years of probation and a $1,000 fine. [read post]
23 Mar 2010, 4:00 am
The most effective brands on TV are very clear about what they do: Snickers satisfies, Gatorade quenches thirst, and Sprite is refreshing. [read post]
19 Mar 2010, 11:59 am
And you run it without stopping, and slow down every few miles only to gulp down Gatorade or water. 2. [read post]
9 Mar 2010, 2:01 am
The Wall Street Journal reports that several food manufacturers are replacing high fructose corn syrup with sugar in many big name products, such as Wheat Thins and Gatorade: More big-name food and beverage products—including Kraft Foods Inc.'s Wheat Thins —have... [read post]
3 Mar 2010, 2:02 pm
Abe Sauer, writing in BrandChannel ("Tag Heuer Stays With Tiger Woods In China"), reports that, while Gatorade has joined Accenture and AT&T in dropping golf maestro Tiger Woods as a spokesman because of his scandalous sex life, "high-end watchmaker Tag Heuer not only sees a continued role for Tiger in its marketing efforts, but it is also boosting its association with Woods". [read post]
14 Feb 2010, 10:00 pm
" This particular marketing pitfall was illustrated by probing the Gatorade label last May. [read post]
8 Feb 2010, 1:59 pm
" to the marginally relevant but nevertheless popular "What color Gatorade will be dumped on the winning coach? [read post]
17 Jan 2010, 3:52 am
So naturally, in came the Metro Arson Strike Team [T}he project was made of an empty half-liter Gatorade bottle with some wires and other electrical components attached. [read post]
12 Jan 2010, 2:00 am
Gatorade has had a lot of branding problems in the last few years (see here and here). [read post]
10 Jan 2010, 8:40 pm
I was drinking wine; he just mixed vodka with the Gatorade he’d brought with him. [read post]
9 Jan 2010, 6:26 pm
For my previous discussion of Gatorade's Lightning Bolt Logo, see here. [read post]
5 Jan 2010, 7:50 am
The only serious obstacles to my losing 40 pounds are that I regard working out as something like menial labor, and I'd prefer a gym where the Gatorade comes with a Jack Daniel's chaser. [read post]
