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24 Nov 2014, 11:31 am
In case you missed last week’s Association of National Advertisers webinar covering the FTC’s Operation Full Disclosure, please join John Feldman of Reed Smith and Michael Ostheimer of the FTC’s Division of Advertising Practices on Monday, December 1, 2014, as they present on a program entitled, Operation Full Disclosure: What You Need to Know About TV and Print Disclaimers, hosted by the American Bar Association (Section of Antitrust Law). [read post]
13 Mar 2024, 1:18 pm
—distracted consumers from the small-print disclosure, rendering it ineffective. [read post]
6 Nov 2006, 4:18 am
Newspapers to Test Plan to Sell Ads on Google In a move into the old-fashioned business of ink on paper, Google is going to start selling advertisements that will appear in the print editions of 50 major newspapers. [read post]
4 May 2009, 12:00 am
In fact, I recently heard an active law firm advertiser admit that their weekly print ads in the local business press did not generate new business. [read post]
17 Jun 2010, 6:34 am
” PriceWaterhouseCoopers gives the most recent ad revenue numbers as: online ads: $24.2 billion in 2009, print advertising $24.82 billion. [read post]
26 Feb 2016, 9:47 am
Cardozo Law Conference: New Impressions of Advertising Law Panel 1: False Advertising (herein of Pom Wonderful v. [read post]
1 Mar 2013, 4:50 am
The print ad was created for Mini by Iris Worldwide. [read post]
30 May 2023, 4:20 am
Historically, this was an inefficient process, hamstrung by the need to identify relevant content before it was printed or aired. [read post]
24 Nov 2020, 10:53 am
(Presumably the FTC’s view is that the “fine print” does not prevent the preceding statement from being misleading.) [read post]
10 Mar 2023, 8:22 am
” selling the right to sponsor the overall coverage by a broadcaster, website or print publication of the tournament Example: During the sports segment of the local news, introducing the section of the report on tournament developments as “March Madness, brought to you by [name of advertiser]. [read post]
15 Mar 2012, 8:23 am
And while “Cities Move to Ban Yellow Pages,“ leave it to lawyers to still advertise in phone directories and cling to a business model on the road to extinction. [read post]
18 Jan 2021, 2:05 am
*MOUSE PRINT: What? [read post]
1 Apr 2013, 3:30 am
To celebrate April Fools’ Day, Mouse Print* looks at the lighter side of fine print this week — advertisements that will make you shake your head and say “huh? [read post]
9 Sep 2011, 8:09 am
Stamps.com advertises itself as a means to purchase and print at home, discount postage for envelopes and packages, so as to avoid traveling to and waiting on line at a United States Post Office. [read post]
6 Jul 2020, 6:14 am
Additionally, the settlement paves the way for proper checks and balances in the lucrative supplement industry fueled by hyped print advertisements and lengthy television commercials. [read post]
6 Jul 2020, 6:14 am
Additionally, the settlement paves the way for proper checks and balances in the lucrative supplement industry fueled by hyped print advertisements and lengthy television commercials. [read post]
16 Feb 2013, 10:00 am
The Ontario Superior Court had found a group of companies and individuals liable under the civil misleading advertising provisions of the Competition Act for sending deceptive faxes designed to lead recipients to believe that they were merely confirming online directory information for the legitimate Yellow Pages Group (“YPG”) when, in fact, the companies, that were unrelated to YPG, used fine print disclaimers to sign-up recipients to new two-year online… [read post]
15 Aug 2012, 12:10 pm
The original proposal called for businesses to pay $300 to have their advertisement or coupon printed on about 5,000 bookmarks, which would then be distributed around the communities in the county just northeast of Atlanta. [read post]
3 Feb 2007, 5:00 pm
I've been critical in the past of some of Google's forays into non-text based advertising, in particular video ads and print advertising. [read post]
3 Apr 2023, 2:44 am
*MOUSE PRINT: The company explained their little advertising scheme on their Facebook page: At least in the United States, using a celebrity’s name or likeness to promote a product they don’t actually use and without compensation or permission can result in costly legal action. [read post]
