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31 Dec 2007, 3:24 am
We begin 2008 taking a lighter look at some advertising that just makes you shake your head and go “huh? [read post]
18 Mar 2013, 8:41 am
Caputo will head up print operations, former chief advertising officer Denise Warren will command digital products and corporate side CFO Jim Follo will stay put.Advertising revenue and circulation hits on the print edition side have prompted the Times to cast off About.com, plan a restructure of the International Herald Tribune (see "TUOL" post 2/25/13), and look for a buyer for its stable of New England newspapers, including The Boston Globe and Worcester… [read post]
8 Feb 2012, 4:03 pm
It’s very simple — don’t mislead the public by hiding charges or conditions in fine print, or by making claims you can’t back up” (see: Commissioner of Competition Speech Highlights Enhanced Competition Bureau Enforcement). [read post]
7 Nov 2018, 8:58 am
–James Mahoney, Razor’s Edge Communications Every now and then, I find pearls floating in the tide of print advertising. [read post]
22 Jun 2009, 3:21 am
*MOUSE PRINT: The asterisk refers to a fine print footnote that says, “Based on paired preference tests performed 10/2008. [read post]
14 Jun 2010, 7:38 am
The Federal Trade Commission—which last year created guidelines to impose ethical standards on bloggers—is now taking on the ambitious task of saving the print media in the Internet era.In preparation for the final in a series of hearings on the future of the news media, the Commission has released a staff report that makes some pretty bold proposals, including legal changes and even government subsidies for traditional media. [read post]
28 Oct 2009, 2:20 am
General Background on CTA Advertising CTAs are allowed to market and advertise their services. [read post]
22 Sep 2009, 9:15 am
Image via WikipediaThe New York Post, which, like many of its print brethren, has lost advertising revenue and circulation during the economic downturn, apparently has also lost its sense of humor.As a warm-up, so to speak, to tomorrow's United Nations symposium on climate change, activists involved with a group called "The Yes Men" distributed a 32-page parody edition of the tabloid focusing on climate change. [read post]
15 Nov 2016, 4:11 am
In a generally growing UK ad market, newspaper print ad revenue has been declining year-on-year and national daily newspapers as a whole suffered an 11% fall in ad spend in 2015 with tabloid titles seeing a 16.2% decline in print advertising. [read post]
20 Jan 2014, 6:04 am
The Bureau claims that the two retailers “buried details of additional up-front fees in fine print”, which led to higher than advertised prices for consumers who chose deferred payment. [read post]
20 Nov 2016, 12:21 pm
The following disclaimer, which is not required to be printed on standard size business... . [read post]
8 Aug 2018, 9:30 pm
According to the CFBAI, “child-directed advertising” includes television, radio, print, and third-party websites where 35 percent or more of the audience includes children under the age of 12. [read post]
27 Nov 2017, 8:53 am
Takeaway: When it comes to advertisements targeting children, advertisers should avoid relying on “fine print” to disclose material terms of an offer. [read post]
27 Nov 2017, 8:53 am
Takeaway: When it comes to advertisements targeting children, advertisers should avoid relying on “fine print” to disclose material terms of an offer. [read post]
20 Oct 2008, 10:38 am
” But the dagger leads to some fine print. [read post]
16 Jan 2018, 9:43 am
AdCorp pays supermarkets and other venues to permit the installation of digital and print advertising platforms. [read post]
17 Jul 2014, 6:00 am
He asked the employer to provide more information about their print advertising for the job. [read post]
14 Jun 2016, 6:00 am
He asked the employer to provide more information about their print advertising for the job. [read post]
20 Jun 2013, 6:00 am
He asked the employer to provide more information about their print advertising for the job. [read post]
18 Feb 2014, 6:21 am
The ASA also held that the print ad breached CAP Code rules 3.1, 3.3 (misleading advertising), and 3.9 (qualification), declaring that the "brewed in the UK" small print, "contradicted, rather than clarified the main message of the ad". [read post]
