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4 Jan 2016, 6:00 am
So, when Duke’s Seafood & Rib Shack restaurant wants to create a name for their bar, permission would be required to use the Corona brand — there is no applicable trademark fair use defense merely because they happen to resell Corona beer, even if a lot of it: And, if you’re wanting to name a crepe menu item that contains both peanut butter and chocolate, it isn’t fair use to call it the Reese’s Cup, or if the crepe contains Oreo you can say so and… [read post]
13 May 2014, 7:40 am
- James Mahoney, Razor’s Edge Communications “Brand” and “branding” are the current darlings of the fashionista class. [read post]
16 Sep 2009, 9:50 am
PSFK: Interview with Freshjive re its logoless brandless campaign. [read post]
20 Dec 2019, 2:25 am
The White Cliffs of Dover Author Walter Mittelholzer 1894-1937 Jane Lambert Trade Marks Registry (Ms A Skilton) Re VERA LYNN, Lynn v Halewood International Brands Ltd, BL O/766/19 12 Dec 2019 Dame Vera Lynn was born in 1917 and is still going strong. [read post]
3 Mar 2023, 9:37 am
If you’re a solo attorney, your personal and firms brands are also the same thing. [read post]
23 Jan 2019, 5:56 pm
” If you’re not aware of the origin and the connection to Minnesota, here you go. [read post]
19 Aug 2022, 5:22 pm
Varsity Brands, Inc, et al.... [read post]
5 Feb 2013, 6:00 am
Instead of simply “re-mixing” the brand by doing away with coupons, the company must give their consumers a reason to frequent JCPenney that goes beyond a modified pricing approach. [read post]
7 Nov 2018, 5:59 am
Neglecting to properly secure a trademark for your company and products can lead to expensive consequences in the future, such as being forced to rebrand just as you’re gaining traction or being unable to stop infringers from using your brand name. [read post]
15 Oct 2018, 3:30 am
Welcome to another edition of trademark stories that are inspired by billboard advertisements: This one was captured for obvious reasons, if you’re familiar with our interest in brandverbing: Just Verb It? [read post]
19 Oct 2011, 12:11 am
(1) Its sole meaning is a brand. (2) It is alliterative. (3) It is inherently distinctive and can be protected right away without having to prove brand recognition. (4) Its Facebook page has only a single post from October 2010 and yet it somehow has 45 Followers — now that’s a strong brand. (5) Zion Fink and his team rock – they’re knowledgeable, responsive, always on time, super reasonably priced and… [read post]
10 Apr 2018, 3:29 am
The Examining Attorney maintained that BRAND THERAPY "is a general term used to refer to the process of creating or re-creating graphic designs for use as brand images including consultation related to the graphic designs. [read post]
2 Jul 2020, 2:00 am
If you’re in the market for a revamped employer brand that’s COVID-friendly, keep these tips in mind! [read post]
29 Sep 2016, 6:00 am
–Debbie Laskey, MBA Take a look at anyone’s smartphone or tablet and you’re bound to swipe through screen after screen of applications, or more commonly known as apps. [read post]
18 Nov 2014, 6:08 am
But while part of it is that big brands represent the corporate giant we love to hate, the other is that we’re reaching more of our peers with more effective platforms. [read post]
17 Apr 2010, 3:45 am
It’s what you’re known for in the marketplace. [read post]
13 Sep 2016, 6:30 am
We’re excited to tell you about our own rebranding at Ringler that’s being launched today! [read post]
25 Jun 2015, 1:58 am
Whatever the size of your dreams, a strong brand is an essential element. [read post]
28 Apr 2020, 7:49 am
This means you’re the only one who can use it in your industry. [read post]
28 Mar 2008, 7:08 am
The names they give their products, and their stars, are memorable, unique, and usually make it clear exactly what they're promising. [read post]
