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We’re taking a look at how one staffing company’s use of e-mail banners resulted in over 3,000 more applicants for its client companies as a result of using this strategy. [read post]
26 Feb 2019, 9:04 pm by Joe Whitworth
Bella Chocolates Ltd. said it is working with MPI to re-label dark chocolate products. [read post]
10 Oct 2021, 8:55 am by Fred Rocafort
This too harms the reputation of the brand and the manufacturer. 3. [read post]
29 Jan 2012, 5:32 pm by Rich
“It’s like they’re dancing with each other but sometimes going past each other,” says Christine Lu, co-founder and chief executive of Affinity China [..] [read post]
9 Sep 2024, 3:32 am by HR Daily Advisor Staff
JC: HR leaders should think about ‘Company Brand’ as a different pillar than ‘Employer Brand’. [read post]
12 May 2022, 1:05 pm by Chris Dreyer
For example, sharing a behind-the-scenes photo of your office can humanize your brand, but that’s unlikely to be the tipping point that makes an injured person contact you for legal representation. [read post]
1 Jul 2010, 12:38 am by Bob Eisenbach
 Often a licensee will build in licensed technology into its products or develop an entire business line or brand around a licensed trademark. [read post]
4 Aug 2016, 8:41 pm by Chris Castle
“That’s something we’re not allowed to tell you. [read post]
10 Feb 2010, 11:56 am by Beck, et al.
  Fentanyl's been around forever, so there are both brand-name and generic versions of this patch. [read post]
10 Jul 2012, 2:44 am by SHG
  Reputations earned, unlike brands manufactured, are impossible to ignore. [read post]
9 Mar 2018, 4:44 am by SHG
But let’s make sure we’re looking in the right place and aiming at the right actors. [read post]
13 Mar 2008, 5:29 pm by Ruth
The problem was that the baggie in his pocket had a "brand" on it: a symbol usually used to distinguish a particular dealer. [read post]
27 Aug 2024, 3:05 am by Juan Betancourt, Humantelligence
Sure, they’re leveraging AI to improve processes and create efficiencies, but they’re not necessarily leaning on AI to elevate the employee experience when it comes to day-to-day communication, engagement, and team collaboration. [read post]
2 Oct 2017, 9:46 am by Steve Baird
Julie Barry, Director of Global Brand, Velcro Companies, explained the Velcro video in this way: “We’re here in North Carolina, shooting our ‘We are the World’ video which is an educational video explaining to folks details about the Velcro brand trademark and why it’s important that people refer to the mechanical fastener as ‘hook and loop.'” Actors posing as lawyers, flanked by real Velcro lawyers, appear agitated… [read post]
15 Sep 2014, 1:31 pm by Nate Nead
They’re certainly helpful, but I’m always on the lookout for stellar, recent examples. [read post]
9 Jun 2011, 5:00 am by Bruce W. Marcus
Nor does branding contribute much to competing. [read post]
27 Sep 2011, 7:09 am by Jeremy Hoders
Without a plan, you’re only stabbing in the dark with marketing tactics. [read post]