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15 Feb 2017, 1:39 pm by Matthew Y. Kane and Keri S. Bruce
”   From the advertiser’s perspective, if you’re paying a celebrity millions of dollars to endorse your brand, the celebrity should be on good behavior and not do anything to tarnish the brand’s reputation. [read post]
15 Feb 2017, 1:39 pm by Matthew Y. Kane and Keri S. Bruce
”   From the advertiser’s perspective, if you’re paying a celebrity millions of dollars to endorse your brand, the celebrity should be on good behavior and not do anything to tarnish the brand’s reputation. [read post]
6 Jun 2014, 4:30 am by Tim Sitzmann
After all, both Starbucks and Godiva sell their own branded liqueurs. [read post]
3 Jun 2008, 7:12 am
I'm going to re-focus my energies on the [non]billable hour, and finally put together all those long-promised posts that have been living in my Moleskine or my head for the last year. [read post]
19 Aug 2022, 6:59 am by Dennis Crouch
”  In re Brimonidine Patent Litig., 643 F.3d 1366, 1378 (Fed. [read post]
10 Jul 2015, 8:50 am by Tom Smith
His special brand of irresponsibility may prove infectious. [read post]
21 Dec 2011, 4:43 am by Peter Bert
In last week’s post on third-party litigation funding, I had been speculating about ERGO’s plans for its recently re-branded litigation funding business, Legial. [read post]
3 Jul 2013, 9:28 am
These clothing lines have been reported by many fashion bloggers, sported by numerous celebrities, and receiving much publicity quickly (possibly quicker thanks to the original brands they’re ripping). [read post]
4 Feb 2011, 6:00 am by The Dear Rich Staff
Dear Rich: We're working with a popular food manufacturer to find a company to license and extend its brand into a different food category. [read post]
18 Aug 2008, 10:19 am
I'd like to start revisiting some of those great blogs, to let you know how they've changed and what they're up to these days. [read post]
19 Sep 2013, 11:46 am
Some of these thefts come from pure self-necessity; others steal to re-sell or give to their families. [read post]
19 May 2011, 7:17 am by Michael A. Goodman
A brand name and tagline are among the most critical marketing mix elements for a small business. [read post]
16 Mar 2011, 10:08 pm by Lara
When you’re outstanding at what you do, you command brand loyalty even if you take lots of vacations, cancel your concerts, or screw up occasionally. [read post]
27 Aug 2012, 10:08 am by Lindsay Griffiths
If you take the time to craft a good strategy, understand what makes you unique, and demonstrate what your value is, you're going to be effective and your brand will become stronger. [read post]
23 Nov 2016, 1:15 pm by Above the Law
We'd like to extend our thanks to the great brands that sponsor Above the Law. [read post]
22 Nov 2017, 1:16 pm by Above the Law
We'd like to extend our thanks to the great brands that sponsor Above the Law. [read post]