Search for: "Driven Brands"
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6 Mar 2017, 11:14 am
(see http://www.nortonrosefulbright.com/knowledge/publications/115959/changes-now-in-place-to-trade-mark-laws-in-china-that-could-assist-australian-brand-owners) These changes have been central to China’s ongoing transition from an economy driven primarily by manufacturing goods rooted in foreign IP, to an IP-driven economy focusing on technology and innovation. [read post]
8 Nov 2011, 11:23 am
Profit driven business and social activism are terms not commonly found together. [read post]
11 Feb 2015, 8:32 am
As a result, a hard bargain is often driven with those suppliers fortunate enough to part of the retailer's supply chain. [read post]
24 Apr 2015, 9:50 am
Though, this might be an opportunity for this wickedly smart John Kraynak to take a positive, brand driven approach. [read post]
6 Oct 2020, 2:00 am
Neeti Mehta is a Senior Vice President, Brand Strategy & Culture Architect, and Cofounder of Automation Anywhere, leading global brand and culture initiatives across the company. [read post]
8 Nov 2010, 9:39 am
” In a joint statement they said “The link between innovation and branding is twofold: brand reputations act as a spur to ongoing innovation in product performance which in turn drives economic growth [In a joint statement the IPKat and Merpel add: this is so true -- think of how branding has driven constant innovation in such basic and prima facie non-innovative areas as food, clothing, furniture and household products like detergents]; and… [read post]
20 Oct 2017, 2:15 am
The trademark landscape is evolving rapidly, with both brand owners and trademark professionals trying to keep up. [read post]
2 Dec 2011, 4:17 am
On its face, this would appear to be a woeful under-exploitation of the potential commercial value of the parade-driven brand. [read post]
16 Nov 2006, 4:21 pm
I think I am hardly the first to suggest that many content industries may be slowly migrating toward a trademark- or brand- driven industry dynamic. [read post]
8 Jun 2012, 10:52 am
CBP’s reluctance to share this information was driven by a concern that the goods may prove to be genuine parallel imports - commonly referred to as “gray market” goods. [read post]
15 Apr 2016, 6:00 am
Their “rebranding” effort was driven by an in-house team with Uber co-founder and CEO Travis Kalanick personally steering the redesign. [read post]
17 May 2017, 7:49 am
The lawsuit is a battle royale between two mean-spirited data lords, each wrestling to secure its world domination over self-driven cars. [read post]
8 Jan 2019, 6:26 am
We are living in an image-driven world (e.g., Instagram) so this trend is not surprising. [read post]
2 Mar 2018, 4:15 am
With so many eyeballs on esports – and with so many of those eyeballs being in a millennial category that is young, affluent, globalized, and technologically-driven, but increasingly challenging for brands to engage with – esports presents an exciting opportunity for sponsors. [read post]
27 Jun 2015, 8:00 am
Public Citizen, Billionaires’ Bluff: How America’s Richest Families Hide Behind Small Businesses and Family Farms in Effort to Repeal Estate Tax: Through their own family businesses, trade associations, and interest groups, America’s wealthiest families and most well-known brands have driven the effort to repeal the estate tax, while perpetuating the... [read post]
2 May 2008, 12:59 am
Don't be killing the brand, please. [read post]
16 May 2012, 12:00 pm
Earlier plans for managing their near $945 million debts were driven away from employees in efforts to disrupt operations. [read post]
31 Aug 2009, 5:24 am
Sheraton puts out quality, mainstream, serviceable items that while not comparable to the high priced spread up near the Water Tower, is consistent with the DRI Brand and the ethos of any good defense lawyer. [read post]
28 Oct 2011, 9:56 am
Dorie Clark, CEO at Clark Strategic Communications who consults with clients from Google to the National Park Service to Yale University, has a good read for lawyers in the Harvard Business Review this week entitled, 'Only Your Brand Will Save You.' Clark's story of 61 year Matt Siegel re-upping his contract so as to go into his fourth decade as DJ on a youth driven radio station while online powerhouses like Pandora and Spotify have radio in decline is a relevant… [read post]
20 Dec 2012, 11:00 am
Much of the rage in the blogosphere is driven by a sense that “they” (the corporate stiffs) have changed something without consulting “us” (the people who really matter). [read post]
