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27 Jan 2015, 2:15 pm by Ron Coleman
No,” conjures up all the secondary meaning you could ever want,  the European Court of First Instance in Luxembourg has nonetheless reminded us all that there’s more to a trademark than brand equity. [read post]
27 Jan 2015, 1:17 pm
Here are excerpts from Brand Columbus, the marketing website: Columbus’ top-ranked location, educated workforce and vibrant cultural scene make it the perfect place to locate, whether you’re looking to grow a business, a career or a family. [read post]
27 Jan 2015, 10:00 am by Ron Coleman
The first time I heard of this concept I was astonished, although it does make perfect sense from a brand owner point of view. [read post]
27 Jan 2015, 6:39 am by Robin Shea
  Juan Monteverde, the rainmaking partner who allegedly sexually harassed brand-new associate Alexandra Marchuk, testified yesterday about the 3 a.m. [read post]
26 Jan 2015, 4:03 am
* Trade mark troubles in the Galápagos islandsWe are accustomed to view a brand in positive terms, as a valuable asset of its owner. [read post]
26 Jan 2015, 2:27 am by Brent Lorentz
  I think advertisers need to be prepared to make that leap if they’re not already there. [read post]
23 Jan 2015, 7:46 am by Ron Coleman
  Well, in this humble marketing-and-branding-savvy-law-blogger’s opinion, you’re not. [read post]
22 Jan 2015, 7:55 pm by News Desk
Based upon a random sampling, the Canadian Food Inspection Agency (CFIA) determined that the Go Raw Brand Organic Spicy Seed Mix, UPC number 8 59888 00040 0, lot number “Enjoy before May 12, 2015 R2,” sold in 1 lb. (454 g) re-sealable plastic bags sold by Ecomax, tested positive for Salmonella. [read post]
22 Jan 2015, 6:28 pm by Andy Weisbecker
Based upon a random sampling, the Canadian Food Inspection Agency (“CFIA”) has determined that the Go Raw Brand Organic Spicy Seed Mix, UPC number 8 59888 00040 0, lot number “Enjoy before May 12, 2015 R2,” sold in 1 lb. (454 g) re-sealable plastic bags sold by Ecomax, tested positive for Salmonella. [read post]
22 Jan 2015, 5:45 pm by Ron Coleman
  Fine:  This is brand equity as we understand it today. [read post]
22 Jan 2015, 8:34 am by Ron Coleman
Sometimes they’re more or less the same thing, as in the case of over-the-counter pharmaceuticals. [read post]
21 Jan 2015, 7:01 am by SHG
  It’s all part of creating their personal brand. [read post]
21 Jan 2015, 6:25 am by Benjamin Wittes
And there’s a reason for this: We’re debating the wrong question—the location of a policy instead of a policy itself. [read post]
19 Jan 2015, 6:51 pm by Dave Wieneke
It’s the kind of place that’s hard to measure, even when you’re there. [read post]
19 Jan 2015, 4:30 pm by Ron Coleman
(The whole timeline is here if you’re that interested.) [read post]
19 Jan 2015, 8:09 am
The result must have disappointed the brand-sensitive denizens of the Principality [whose devotion to the exclusive use of the Monaco-based geographical location "Monte Carlo" has been ridiculed in this weblog  here and here], observes Jeremy. [read post]
16 Jan 2015, 11:54 am by Aaron Rubin
One consumer tweeted: “You’re suing over kerning? [read post]