A Working Luncheon -- Sponsored by ALM--Philadelphia Region Moderated by attorney Steven Silverberg, a panel of experienced brand marketers from three perspectives debate and teach – Bob Gero, Director of Business Development at Milbank Tweed (the law firm); Alan Sharavsky of Sharavsky Communications (the marketing communications agency); and Ivy Brown, Splenda ® Franchise Director, McNeil Nutritionals/Johnson & Johnson (Fortune 100 Corporate Brander). [read post]