Search for: "In Re Brand"
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27 Feb 2013, 4:00 am
Avoid re-publishing the same articles on multiple firm-owned domains. [read post]
26 Feb 2013, 12:49 pm
Analyze and re-analyze your presentation as you go. [read post]
26 Feb 2013, 6:00 am
“If you are building a brand from scratch, you’re going to get more reaction from something unexpected and strange,” says Tom Julian in a New York Times piece by David Colman (2/7/13). [read post]
24 Feb 2013, 9:00 pm
It names eight defendants, including Anheuser-Busch, Coors, Miller Brewing and the owner of Jim Beam whiskey, American Brands. [read post]
22 Feb 2013, 10:20 pm
On July 18, FDA issued a consumer advisory regarding the presence of botulinum toxin in Castleberry’s brand chili products and Castleberry’s Food Company issued a voluntary recall that included a limited number of production dates of Castleberry’s Hot Dog Chili Sauce Original, Castleberry’s Austex Hot Dog Chili Sauce Original, and Kroger Hot Dog Chili Sauce. [read post]
22 Feb 2013, 1:00 pm
McKenna: also a question of which side of the ratio you’re presenting. [read post]
22 Feb 2013, 11:59 am
In the case of fish, this might include where a fishmonger says you’re buying red snapper (yum) when in fact you’re buying “tilapia”, whatever that is. [read post]
22 Feb 2013, 11:45 am
Don’t know how to distinguish hedonic loss from new market entrants and hedonic loss from criticism: the playground criticism of “you’re a loser because you’re wearing that brand. [read post]
22 Feb 2013, 11:15 am
Heymann: do people believe they’re really being asked about a brand? [read post]
22 Feb 2013, 8:22 am
On-topic-wise, what if Congress would amend the Lanham Act to acknowledge that it’s the 21st century and that, for example, there is no such thing as “initial interest confusion,” thereby eliminating the ability of brand “stakeholders” to destroy small businesses who have the temerity to offer consumers the genuine goods they want for an “unauthorized” price on the Internet. [read post]
22 Feb 2013, 7:07 am
Perhaps if you’re the one who doesn’t have lots of empirical evidence, you lose. [read post]
21 Feb 2013, 9:55 am
Many brand names in the benzodiazepine class are familiar: Valium, Xanax, Klonopin, Ativan and Ambien are members. [read post]
20 Feb 2013, 11:00 am
If you’re a member, that is. [read post]
19 Feb 2013, 1:22 pm
If one does not know the rules of the game, they’re just going to be in the way when they try to play it. [read post]
18 Feb 2013, 3:42 pm
We’re off to a good start. [read post]
18 Feb 2013, 6:18 am
” Yes, we’re talking again about how the Rollerblade brand may have found itself on the watch list too. [read post]
18 Feb 2013, 4:15 am
Here’s the line up of topics for this year: The Power Of Customers: Customer Experience as a Source of Business Advantage The Power of Demand: Sales Enablement The Power of Action: Content is Your Brand The Power of Design: Brand & Expression The Power of the Personal: Social Media and Community The Power of Insight: Analytics, Data and Optimization The Power of Notice: Getting attention, getting found. [read post]
18 Feb 2013, 12:46 am
Sanguine breached a licensing agreement with Pearson Education (DK is a part of Pearson PLC), which required them to co-brand books for a certain period. [read post]
17 Feb 2013, 2:01 pm
But never mind the aesthetics and the fascinating question of how to develop a book brand, let's turn to the thing that readers most want to know about: the content. [read post]
17 Feb 2013, 10:00 am
At issue, reports FairWarning, is “a company’s ability to keep our court system secret and anonymous in order to protect their brand,” said Rachel Weintraub, senior counsel for the Consumer Federation of America. [read post]
