Search for: "Driven Brands" Results 81 - 100 of 1,902
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26 Dec 2014, 4:46 am
"That’s because the degree suggests a person steeped in finance and corporate strategy rather than in the digital-age arts of speed and constant experimentation — and in skills like A/B testing, rapid prototyping and data-driven decision making.... [read post]
28 Jul 2020, 4:22 am by Verónica Rodríguez Arguijo
Venkatesh also observed the vital role trademark lawyers might play when advising the marketing team on “how to be purpose-driven brands”. [read post]
4 Aug 2014, 1:41 pm by Kevin O'Keefe
Look no further than Laura Madison (@lauratoyota), a Bozeman, Montana Toyota salesperson ,and the dealership she works for as to how well marketing and branding yourself can work in a relationship driven business. [read post]
10 Nov 2009, 1:46 pm
One of the joys of teaching a brand new subject is that one comes into an existing field fresh as the driven snow and bursting with questions, blissfully unaware that others have probably been thinking about the very same things, in much deeper and more interesting ways, for eons. [read post]
10 Sep 2016, 11:14 am by Rebecca Tushnet
Brands don’t distinguish products, they distinguish people, as in Rochelle Dreyfuss’ 1990 article—the lingua franca of our culture.Yesterday’s discussion of patent as brand: Today they’re not market driven but marketing driven—looking good, not doing good—image over ego incentivizes us to act. [read post]
16 Aug 2018, 5:00 am by Gerry Riskin
These are the articles: UK Law Firm Wiggin raises $21m Investment for its AI-driven AP tool (from The Artificial Lawyer) INCOPRO Raises $21m from Highland Europe to Scale Its Online Brand IP Protection Platform (media release) And here are the questions: How can US firms compete with international firms that can raise money through offering equity? [read post]
2 Mar 2018, 4:15 am by Will Deller
With so many eyeballs on esports – and with so many of those eyeballs being in a millennial category that is young, affluent, globalized, and technologically-driven, but increasingly challenging for brands to engage with – esports presents an exciting opportunity for sponsors. [read post]
31 Jul 2018, 8:05 am by Shelley Thomas
In 2017, a record number of PE deals were IP and technology focused, ranging from consumer-facing companies with valuations driven by trademark portfolios and brand awareness, to cloud platform and biotech companies with significant patent portfolios and research and development efforts. [read post]
30 Apr 2013, 9:01 am
Meanwhile, the retailer Joe Fresh has a branding problem. $19 jeans suddenly seem evil. [read post]
15 Jul 2021, 9:37 am by Bob Ambrogi
The AI-driven contract review technology company LawGeex has named legal industry veteran Sameena Kluck to the newly created position of director of brand evangelism. [read post]
31 Mar 2011, 3:55 pm
The school bus had just made two stops along the road when the brand-new motor home driven by 73-year-old Don Pierson of Canton, rear-ended it. [read post]
6 Jan 2014, 7:59 pm by Kevin O'Keefe
Mass media is starting to struggle to compete with the amplification and viral velocity of social content driven by the crowd. [read post]
15 Jan 2014, 1:34 pm by Douglas J. Wood
  Clark Lackert of our Intellectual Property group discusses how to protect your trademarks in our electronic-driven world in his recent article titled, Counterfeits and Infringements Online - A Global Overview of Liability, published in the World Trademark Review by The IP Media Group. [read post]
28 Feb 2014, 6:58 am
This Kat reckons that the apparent purpose of allowing the privatization of “tailor and dressmaker” occupation was driven by concerns for encouraging limited self-employment and perhaps an improvement in product quality, neither of which is served by enabling Western brands to be resold in the country. [read post]
Your brand equals your employer value proposition, which equals your culture. [read post]
9 May 2011, 8:46 am
” – and (3) Brand Multiple – “What is the growth potential of the brand-driven earnings? [read post]