Search for: "Jeremy Sheff" Results 81 - 87 of 87
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18 Jan 2011, 6:29 pm by Sonia Katyal
: Secondary Patents and Effective Patent Life Commentator: Rochelle Dreyfuss, NYU Law School Jeremy Sheff, St. [read post]
6 Aug 2009, 6:13 am
Jeremy Sheff Search Costs and Brand Equity in Trademark Law Chicago School economics posit two justifications for TM: (1) by allowing owners to reap benefits of quality, provides incentive to invest in quality; (2) increase economic efficiency by providing information to consumers that consumers would otherwise have to expend resources acquiring, lowering consumer search costs and increasing social wealth overall. [read post]
7 Jul 2009, 5:15 am
NYT story about a registered trademark for a cocktail made with a particular brand of rum (HT: Jeremy Sheff). [read post]