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15 Feb 2015, 10:06 pm
As you know, we have welcomed the challenge by marketing types to press the edges and not fall into the assumed knee-jerk legal trap when it comes to weighing the true risks of genericide based on the verbing of brands, but if you’re not Google, this recommended reading from our archives — on the subject of trademark verbing and the risk of genericide, is still highly useful: Just Verb It? [read post]
16 Jun 2021, 11:29 am
But probably not this beer brand, based on this candy brand? [read post]
17 May 2011, 2:36 pm
"While traditional rights protection mechanisms, such as the Uniform Domain Name Dispute Resolution Policy (UDRP), will apply to .xxx domain names, and while ICM Registry has implemented a host of other protection mechanisms that will aid trademark owners seeking to combat infringing - or simply disparaging - use of valuable brands, trademark owners should consider 'pre-reserving' and/or defensively registering key .xxx domain names containing valuable trademarks. [read post]
17 May 2011, 2:36 pm
"While traditional rights protection mechanisms, such as the Uniform Domain Name Dispute Resolution Policy (UDRP), will apply to .xxx domain names, and while ICM Registry has implemented a host of other protection mechanisms that will aid trademark owners seeking to combat infringing - or simply disparaging - use of valuable brands, trademark owners should consider 'pre-reserving' and/or defensively registering key .xxx domain names containing valuable trademarks. [read post]
13 Mar 2014, 5:45 am
I don’t think we’re ready to hire Lexicon Branding for our app just yet — but we may need them if we’re ever going to make it big. [read post]
10 Nov 2014, 7:20 am
If you want to build or maintain an enduring brand, I think you’re best served by directly and openly communicating your messages to your consumers. [read post]
22 Nov 2011, 10:21 am
When it comes to the green revolution, you’re a conscientious soldier. [read post]
6 Jun 2013, 1:28 pm
We also understand that this means managing their web presence in a manner that increases their brand’s reputation (yes, law firms and lawyers are considered ‘brands’). [read post]
2 Jul 2009, 12:00 am
And, in case you're wondering, I am also informed that the sign is being "re-done," so let's just consider this whole exercise a public service. [read post]
5 Aug 2013, 10:37 am
Says the market maker: “We’re taking consumers’ memories and starting entire businesses. [read post]
30 Mar 2020, 12:11 pm
It seems that the case could cause Marriott to re-brand again. [read post]
1 Feb 2024, 12:35 pm
Breathalyzer is actually a brand name that has become synonymous with the technology similar to Xerox, but other brands include BAC Datamaster, Alcoscan, Alcosensor and Intoxilyzer. [read post]
12 Jul 2015, 11:24 pm
Last week the NFL franchise that plays football near — but not in — our Nation’s Capital, was dealt another significant legal and public relations blow that would have any rational brand owner working overtime on its re-branding efforts. [read post]
17 May 2012, 10:33 am
Adidas takes one more step in protecting its brand suing World Industries Inc. for their “W” striped sneaker arguing likelihood of consumer confusion. [read post]
20 Apr 2009, 9:52 pm
To me, they’re also forgettable. [read post]
11 Jun 2018, 3:45 am
To the extent you’re in Mr. [read post]
7 May 2014, 1:56 pm
This study found that when doctors receive free samples from pharmaceutical companies, they’re more likely to prescribe the expensive, brand-name medicine even if other drugs, including generics, are available and equally effective. [read post]
13 Sep 2013, 4:00 am
Maybe some of the smaller ones can become “component” suppliers to the big legal brands, and most other firms. [read post]
8 Aug 2012, 9:00 am
The VitaKitty treats were distributed nationwide via retail stores and mail order from April 13th through June 14th, 2012.This product is packaged in a re-sealable 2 ounce orange plastic bag with a clear window. [read post]
3 Feb 2009, 1:04 pm
Stadium naming rights can help products and brands gain that sort of status. [read post]
