Search for: "The Gatorade Company" Results 101 - 105 of 105
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Legal Applications of Marketing Theory, part 4
6 May 2019, 7:52 am by Rebecca Tushnet
  Companies are shifting to trade dress claims. [read post]
43(B)log - http://tushnet.blogspot.com/
General Global Week in Review 22 November 2010 from IP Think Tank
22 Nov 2010, 2:16 am by Kelly
Sheppard, Mullin, Richter & Hampton (Patents Post Grant Blog) (Patently-O) Change in patent reexamination stalls Texas litigation: SouthWire Company v. [read post]
IP Thinktank - http://duncanbucknell.com/ipthinktank.blog
Notice and Notice Failure at BU, panel 8
26 Sep 2015, 1:21 pm by Rebecca Tushnet
   Compare the incentive in a descriptive use case: the decided cases don’t give us a random sample of the relevant situations, but I can’t say I see many with motives to appropriate the plaintiff’s goodwill—instead at most I see indifference to the plaintiff’s goodwill and interest in using the descriptive benefits of the term at issue, from “Gatorade is Thirst Aid” to “Sealed with a Kiss” to “Own Your Power. [read post]
43(B)log - http://tushnet.blogspot.com/
IPSC, Trademark
31 Jul 2020, 12:38 pm by Rebecca Tushnet
Companies may think that they can distinguish themselves with packaging etc. [read post]
43(B)log - http://tushnet.blogspot.com/
Open and User Innovation and Intellectual Property Enforcement
28 May 2010, 9:50 pm by Rebecca Tushnet
Similar results in other fields: health products (Gatorade), personal care (protein-base shampoo), sports equipment (mountain bike, mountain-climbing piton), apparel (sports bra), food (chocolate milk, graham cracker crust), etc. [read post]
43(B)log - http://tushnet.blogspot.com/