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2 Aug 2018, 10:31 am by Ted Max and Chidera Anyanwu
Last year, the FTC updated its Endorsement Guidelines, requiring advertisers and influencers promoting their brands and products to make clear when they have received material consideration to feature or promote a product or brand in social media under a contractual arrangement by using specific hashtags or captions such as # ad or # sponsored.[11] Digitally-created influencers raise the issue of whether virtual influencers are bound by the Guidelines and, if so, who or… [read post]
1 Aug 2018, 3:59 pm by Ted Max and Chidera Anyanwu
Last year, the FTC updated its Endorsement Guidelines, requiring advertisers and influencers promoting their brands and products to make clear when they have received material consideration to feature or promote a product or brand in social media under a contractual arrangement by using specific hashtags or captions such as # ad or # sponsored.[11] Digitally-created influencers raise the issue of whether virtual influencers are bound by the Guidelines and, if so, who or… [read post]
1 Aug 2018, 3:59 pm by Ted Max and Chidera Anyanwu
Last year, the FTC updated its Endorsement Guidelines, requiring advertisers and influencers promoting their brands and products to make clear when they have received material consideration to feature or promote a product or brand in social media under a contractual arrangement by using specific hashtags or captions such as # ad or # sponsored.[11] Digitally-created influencers raise the issue of whether virtual influencers are bound by the Guidelines and, if so, who or… [read post]
1 Aug 2018, 3:59 pm by Ted Max and Chidera Anyanwu
Last year, the FTC updated its Endorsement Guidelines, requiring advertisers and influencers promoting their brands and products to make clear when they have received material consideration to feature or promote a product or brand in social media under a contractual arrangement by using specific hashtags or captions such as # ad or # sponsored.[11] Digitally-created influencers raise the issue of whether virtual influencers are bound by the Guidelines and, if so, who or… [read post]
1 Aug 2018, 7:00 am by Jonathan Bailey
Other ISPs in the country, including Eir and Virgin Media, have agreed to send such letters when notified by rightsholders that an ISP on their network is sharing pirated works. [read post]
26 Jul 2018, 4:19 am by SHG
The problem with Gwyneth Paltrow isn’t that Goop sells ludicrous, even dangerous, products, but that what she’s selling is P.T Barnum’s alternative to excuses. [read post]
25 Jul 2018, 6:05 am by admin
Cosmetics company Coty Inc. sought to block retailers from selling its products on online platforms like Amazon and eBay. [read post]
17 Jul 2018, 9:48 am by Kimberly Chow and Jason Gordon
The FTC’s complaint against Triangle Media Corporation, Jasper Rain Marketing LLC, Hardwire Interactive Inc., and Brian Phillips, the alleged owner of Triangle Media Corporation, accuses the defendants of several deceptive practices in the marketing and sale of various products including dietary supplements, skin creams, and electronic cigarettes. [read post]
17 Jul 2018, 9:48 am by Kimberly Chow and Jason Gordon
The FTC’s complaint against Triangle Media Corporation, Jasper Rain Marketing LLC, Hardwire Interactive Inc., and Brian Phillips, the alleged owner of Triangle Media Corporation, accuses the defendants of several deceptive practices in the marketing and sale of various products including dietary supplements, skin creams, and electronic cigarettes. [read post]
9 Jul 2018, 12:53 pm by Phyllis H. Marcus and Andrew W. Eklund
According to the complaint brought by the Federal Trade Commission, defendants Triangle Media Corporation, Jasper Rain Marketing LLC, Hardware Interactive Inc., and Brian Philips engaged in unfair business practices by promoting “free trials” of various products, but instead charging consumers the full value of the products and signing up consumers for recurring shipments and charges. [read post]